Desde hace ya muchos años atrás el Internet ha adquirido un papel importante en el día a día tanto de empresas como de las personas en un corto periodo de tiempo. No obstante hace ya más de 15 años algunas empresas ha encontrado en las Tecnologías de Información y Comunicación oportunidades para incursionar de manera moderna en los negocios. Sin embargo para algunas instituciones y empresas el uso de las Tecnologías de Información y Comunicación siguen representando un gasto y lamentablemente no son vistas como lo que verdaderamente son, una gran inversión. En el mundo existen más de 2.300 millones de internautas lo que equivale a un tercio de la población mundial. Todos y cada uno de estos internautas son potenciales clientes para el comercio electrónico, accesibles a través de diferentes herramientas de marketing online y cuyas acciones son medibles sobre una población universal, en contraposición al muestreo utilizado en otros canales masivos de comunicación para la medición. Para algunas personas y empresas con presencia y desarrollo online estas palabras pueden resultar obvias. Lo malo es que no resultan tan obvias para gran parte de las ‘micro y pequeña empresas’ (mypes) y ‘pequeña y mediana empresas’ (pymes) limeñas que no tienen ninguna presencia en Internet en la actualidad. Además, la presencia online no consiste sólo en tener una web, por ejemplo, las redes sociales son una herramienta básica de comunicación y una de las preferidas por los peruanos (Facebook y Twitter). No existe, por tanto, ningún otro canal de venta con mayor potencial que el medio online. Pero debemos ir paso a paso y comenzar por incentivar modelos de venta online eficientes y atractivos para el consumidor final, así como también incentivar a los microempresarios a apostar por este brillante canal.

Utilizing an experimental design, the study investigates the effects of eshopping behavior (experiential, utilitarian, or mixed) and interactivity level (low or high) on the consequences of eshopping (site attitude and future purchase intentions), as mediated by eshopping experience (sensory, affective, and cognitive) and flow experience (control, attention focus, and cognitive enjoyment). Structural equation modeling was used for data analysis. Eshopping behavior had a weak negative effect, and interactivity level had a weak positive effect, on eshopping experience. Experiential eshopping behavior decreased eshopping experience more than mixed or utilitarian eshopping behavior did. The latter two behaviors were not significantly different from each other in terms of eshopping experience. High interactivity level web sites increased eshopping experience more than low interactivity level sites did. Interactivity level had a weak negative effect on flow's control dimension and a moderate positive effect on flow's cognitive enjoyment component. High interactivity level sites moderately increased cognitive enjoyment more than low interactivity level sites did. Eshopping experience strongly and positively influenced flow experience in terms of control and cognitive enjoyment, and moderately impacted attention focus. Cognitive enjoyment had a strong positive effect on site attitude and future purchase intentions. However, control and attention focus did not significantly affect future purchase intentions. The study found an indirect effect of eshopping behavior on site attitude, instead of the traditional effect of attitude on behavior based on the theory of reasoned action and technology acceptance model. The results of the pilot study (N = 105) were consistent with the final study (N = 310). The study attempts to add to the small base of existing studies that examine eshopping experience and flow theory in an ecommerce setting (Novak et al. 2003; Skadberg and Kimmel 2004). The present study contributes to the online consumer behavior literature by utilizing flow theory and investigating the mediating effects of eshopping experience and flow experience on the consequences of eshopping. The findings should help inform web site design, facilitating the creation of sites which are more responsive to users by providing interactive features and understanding eshopping behaviors which users exhibit.

Vortrag UNIX-Stammtisch 06/99

The purpose of the diploma thesis was to analyze developing area of e-commerce, to identify barriers and propose solutions or measures to eliminate obstacles, namely to eShop O2.cz. It was used theoretical foundations created under a study themed literature and available sources of information. The practical part consisted of using polling, both in electronic and personal form. The obtained data were analyzed in order to verify the established hypothesis. Results of the questionnaire survey pointed to a lack of communication free transportation and payment methods eShop O2.cz, while recommendations were made for improving the conversion rate between visits and completed orders.

The thesis aims to analyze and evaluate the current state of Czech email marketing. The author, based on his experience and supportive resources, compiled important criteria by which this analysis is performed on subjects from the field of ecommerce. The significance of all criteria and the ideal state in which they should be located are both outlined. The analysis objects are email campaigns (1439 samples) from selected subjects which the author has been collecting over 10 months. As a part of the work, in addition to the analysis itself, recommendations for improving and achieving quality and efficient email marketing, which has benefited both the sender and the recipient are also provided.

Master of Science / Department of Computing and Information Sciences / Daniel A. Andresen / The Online Shopping is a web based application intended for online retailers. The main objective of this application is to make it interactive and its ease of use. It would make searching, viewing and selection of a product easier. It contains a sophisticated search engine for user's to search for products specific to their needs. The search engine provides an easy and convenient way to search for products where a user can Search for a product interactively and the search engine would refine the products available based on the user’s input. The user can then view the complete specification of each product. They can also view the product reviews and also write their own reviews. The application also provides a drag and drop feature so that a user can add a product to the shopping cart by dragging the item in to the shopping cart. The main emphasis lies in providing a user-friendly search engine for effectively showing the desired results and its drag and drop behavior.

Dissertation provides to a reader deep understanding of a product launch to eCommerce market. Theoretical part deals mainly with modern process of business model generation, while application part contains on-line marketing tools analysis, eCommerce principles in general, deep landscape assessment of Czech eCommerce market and finally real case study from Procter & Gamble company regarding launch of top brands to eCommerce market in Czech Republic.

Eftersom dagens kund är krävande och medveten om vad hon eller han vill ha är det viktigare än någonsin att verkligen förstå vad kunden verkligen efterfrågar. Ett företags returhantering kan därför ha avgörande betydelse då det gäller att samla in rätt information ifrån kunden med målet att minska framtida returer. Ett företags sätt att arbeta med returhantering är avgörande, detta är speciellt sant för företag inom e-handeln. Dessa företag kommer alltid att ha en viss retur nivå eftersom deras kunder använder sina hem som provrum eftersom det är svårt för kunderna att veta om plagget kommer att passa och motsvara deras förväntningar. Det är dock viktigt att jobba för att ha en så låg returandel som möjligt, för att också kunna ha nöjda kunder. Målet är att vara proaktiv och undvika returer. Detta är något som bör göras både långsiktigt och kortsiktigt i hela försörjningskedjan. Kundförståelse spelar också en stor roll i returhanteringen. Rätt information ska samlas in från kunderna, så att företaget kan bilda sig en uppfattning om kundernas behov och önskningar. Genom att skapa returkoder som ger en mer exakt bild av returanledningen kan denna information sedan användas i produktutvecklingen med målet att minimera framtida returer. Hänsyn behöver också tas till andra områden när man arbetar med att undvika returer. Kunden behöver till exempel få en klar bild av vad han eller hon köper, därför är det viktigt att produkten beskrivs på ett tydligt och lättförståelig vis. Det är också viktigt att måttlistor och måttinstruktioner är lätta att förstå och relatera till, så att kunden får möjligheten att välja rätt storlek. När man arbetar på ett bra sätt inom alla dessa områden kan man nå en högre avkastning genom ökad lojalitet från kunder och färre returer. / <p>As today’s customer is demanding and knows what he or she wants, it is more important than ever to really understand the customer’s true demand or need. A company’s returns management can therefore be crucial in order to gather the right information from the customer so that future returns can be minimized. A company’s work with returns management is very important, especially for companies within eCommerce. These types of companies will always have a certain level of returns, because the fact that the customers use their own homes as changing rooms. It is hard for the customer to know if the product will fit them and correspond to their expectations. It is although important to try to have as low return level as possible in order to have satisfied customers. The aim is to be proactive and avoid returns before they occur. This avoidance has to be considered both in short and long term ways within the whole supply chain.Consumer insight also plays an important role within returns management. It is here the right information should be collected from the customers in order to understand their wants and needs. By designing return codes that give a more precise picture of the return reason companies like Halens can use this information in the development process in order to minimize the risk for future returns.Also other areas within the business can be taken into consideration when working with returns avoidance. The customer needs to get a clear picture of what they actually are buying and therefore it is also important to describe the products in a clear and lucid way. It is also important to make measurement lists and instructions easy to understand and relate to, in order to give the customer the ability to choose the right size.When working efficiently within all these areas higher profit can be gained though increased customer loyalty and decreased returns.</p><p>Program: Magisterutbildning i Applied Textile Management</p>

En el presente trabajo de investigación nos enfocaremos en probar la viabilidad de un negocio basado en la comercialización de frutas picadas envasadas por delivery, dirigido a personas que trabajan en empresas dentro del distrito de San Isidro en la ciudad de Lima. Para ello se han investigado las tendencias del entorno, tales como los hábitos de consumo de la población y la digitalización de la sociedad, la cual viene en aumento en nuestro país, con una proyección de crecimiento del e-commerce cada vez mayor. La Organización Mundial de la Salud recomienda el consumo de 400 gramos de frutas al día, el equivalente a 5 frutas; sin embargo, los limeños consumen solo 100 gramos de frutas y verduras como parte de su alimentación diaria. Teniendo en cuenta la tendencia de consumo de productos saludables y naturales, la cual está en crecimiento, es importante considerar la oportunidad de mercado en relación al bajo consumo de frutas. Así mismo, los estilos de vida cada vez más acelerados demandan ahorro de tiempo, por lo que el consumidor busca productos más prácticos. Como parte de la investigación se realizó un sondeo de mercado con la intención de validar el modelo de negocio. Para llevar este proyecto a cabo se ha desarrollado las cuatro variables del marketing mix, incorporando los resultados de la investigación realizada. Finalmente, se ha desarrollado la validación económica y financiera de manera que se demuestra la rentabilidad de la propuesta del plan de negocio. / In this research work we will focus on testing the viability of a business based on the marketing of chopped fruit by delivery, aimed at people working in companies within the district of San Isidro in the city of Lima. To this end, environmental trends have been investigated, such as the consumption habits of the population and the digitalization of society, which is increasing in our country, with a projection of growing e-commerce. The World Health Organization recommends the consumption of 400 grams of fruit per day, the equivalent of 5 fruits. However, Lima residents consume only 100 grams of fruits and vegetables as part of their daily diet. Taking into account the trend of consumption of healthy and natural products, which is growing, it is important to consider the market opportunity in relation to low fruit consumption. Similarly, accelerating lifestyles require time saving, so the consumer is looking for more practical products. As part of the investigation, a market survey was carried out with the intention of validating the business model. To carry out this project, the four marketing mix variables have been developed, incorporating the results of the research carried out. Finally, the economic and financial validation has been developed in order to demonstrate the profitability of the business plan proposal. / Trabajo de Investigación

Tato práce je věnována tématu elektronického obchodu z pohledu implementace strategického přístupu k jeho řízení a současně podpory tohoto přístupu ze strany technologické, postavené na technologiích Business Intelligence. V první části práce jsou popsána základní teoretická východiska a na jejich základě je pak navrženo konkrétní řešení na vzorové situaci ve vzorovém internetovém obchodě a popsána pilotní implementace řešení podpory rozhodování postaveného na řešení BI.