This doctoral thesis titled Effectiveness of marketing activities in preparatory phase of construction life cycle deals with the possibility of more effective marketing activities in preparation for construction. The main goal of the thesis is to analyze the current state of the use of marketing activities from the view of a building contractor and building users, to propose a methodology of indicators suitable for assessing the effectiveness of marketing activities in preparatory phase of construction life cycle. Effectiveness is assessed from the perspective of selected entities operating in the Czech construction market - building contractor and building user.

The thesis deals with an investment project of reconstruction and operation of bakery Anežka in Palačov. The objective of the project is to evaluate the economic efficiency of the business plan. The thesis focuses on all costs and revenues which flow from the project throughout its working life, and on cash flow in individual years. At the end of the thesis, sensitivity analysis and risk assessment have been assessed, and several variations of the course of the projects, which can occur with regard to the likelihood of risk, have been created. The effects of these risks are compared by using the index indicators of profitability and net present value in the last chapter.

The thesis discusses the operating costs and the possibilities for their optimization. Specifically, it focuses on one of the greatest possible operating costs and it's heating costs. In the first part of the thesis are defined in general expenses, the price and the production, operating costs, optimization of these costs, life cycle of buildings and technological methods to improve the thermal and technical properties of the object. Finally, the theoretical part describes the terms for calculating the energy performance of the building and the payback period, which evaluates the effectiveness of investments. The practical part is assessed according to specific building energy performance, and especially in terms of its demand for heating. The building is designed for six variants of insulation, which is again judged on their energy performance. Subsequently these measures for better thermal insulating properties of the object assessed according to their cost efficiency and return on investment of individual variants.

The master‘s thesis discusses the evaluation of the project regarding the purchase of machinery scissors for GAFLEX, s. r. o., which is a major producer of chimneys and provider of chimney services. Work is divided into three parts, where the introductory part addresses theoretical platforms dedicated to funding and investments, the second part is an economic impact assessment and an analysis of the firm, and the third section contains proposals for potentially funding an investment in the company and evaluating the effectiveness of the investment.

The master's thesis describes the theory of information systems and methods of their assessment. The aim of the present work is to apply theoretical knowledge on a real company and to assess the effectiveness of their information system. The results from the analysis were used to create the new information strategy of the company and some changes have been recommended to improve the current state of the IS. Finally, the budget for the applied changes has been drawn and compared with the benefits that arise from the proposed changes.

Diplomová práce se zabývá energetickým sektorem v Ruské Federaci se zaměřením na sektor budov a jejich energetickou efektivnost. Je zde vytvořen základní přehled předpi-sů a norem týkajících se sektoru budov a dotační programy vytvořené Ruskou vládou na snížení energetické náročnosti. V praktické části je provedeno energetické hodnocení dané budovy v podmínkách Čr a Ruské Federace. Výpočty energetických bilancí budovy jsou prováděny pro klimatické podmínky daných zemí a v souladu s národními předpisy. Na základě energetických bilancí jsou navrženy opatření na úsporu energie. V závěru je provedeno ekonomické posouzení, s ohledem na rozdílné ceny energií a nákladů na provedení návrhových opat-ření v České republice a Ruské Federaci.

This diploma thesis deals with analysis of multifunctional building efficiency investment. The theoretical part describes investments and investment space, building life cycle, financing options and evaluation methods of efficiency investment. The practical part is focused on specific contract efficiency realized in Prague. Cash flow is created and payback time is counted for the individual scenarios. Net present value and internal rate of return serve as alternative indicators of efficiency investment.

This diploma thesis entitled Implementing the "Effective Public Administration and Friendly Services (Smart Administration Strategy 2007-2015)" deals with the modernization of public administration, specifically the implementation of the Smart Administration strategy. Part of the work is an analysis of documents related to this strategy, which is supplemented by the opinions of experts on public administration. The main objectives of the work include mapping the prerequisites for the creation and implementation of the Smart Administration strategy. Other partial goals of the thesis include exploring the main theoretical resources of Smart Administration. Last but not least, the goal was to determine whether the Smart Administration strategy was successfully implemented and to draw conclusions and recommendations from the findings. Part of the thesis is a description of the implementation process both at the theoretical level and on the example of implementation of the Smart Administration strategy. To identify the benefits and shortcomings, qualitative expert interviews were conducted between representatives of public administration and other experts. In the final part of the thesis the author draws recommendations based on the obtained data and discusses possibilities for improving the...

The diploma thesis describes the financing and management of the investor's investment plan from his point of view. It deals with possible ways of financing an investment project. It analyzes the financial situation of a particular investor. The aim of the work is to evaluate the management of a specific investment project, its financing and analysis of other possible ways.

The topic of this diploma thesis is the assessment of economic efficiency and risks of a public project. The theoretical part deals with the life stages of buildings, the characteristics of public projects and risks associated with the realization of the construction. The subject of the analytical part is an economic assessment of efficiency and risks in the specific selected public project.