The master's thesis is focused on business academy pupil's attitude to economic subjects, specifically economics and accounting. The thesis is divided into two parts, theoretical framework and empirical research. The theoretical part deals with key concepts, i.e. attitudes, motivation, evaluation and pedagogical-psychological diagnostics as well as with individual criteria for the attitude research. These criteria are subsequently applied in the empirical part which is based on more than 1.700 pupil's responses from 30 business academies. The applied criteria are also analyzed within individual school grades and the resulting trend is examined. Economic subjects are viewed in relation to other compulsory subjects at business academies.

The thesis analyses the current economic position of the football club HC Kometa Brno, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix), suggestions for improving the operation of hockey club, financial analysis sponsorship opportunities and consequentially their practical use.

The thesis analyses the current economic position of the football club FC Vysočina Jihlava, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix) and financial analysis and consequentially their practical use for the appraisal of general economic position of the football club FC Vysočina Jihlava, a.s. in the period 2005-2007.

Projects finance by funds of European Union deals about possibilities and assessment of investments to the projects which bring the benefit to public sector at the level regions, but also as whole for society. On this account can be financed from means of company of EU. The aim diploma thesis is finding factural prospectus in select sector and choose variants of realization. On the basis ascertained records these variants analyze and financially valorize. The thesis will be resolved reconstruction project memorable buildings in the city center Bohumín, thus create new spaces for public library facilities and training center for commercial and non-commercial nature.

Master`s thesis deals with the economic situation of the company STEL-INVEST, Ltd., which will be basis for the decision to extend the entrepreneurial activity by the new service. The company STEL-IVEST, Ltd. is currently engaged in services and maintenance in the field of telecommunication.

The theme of the social economy is currently very topical at EU level and therefore in its member states. The emphasisis is on supporting development of social economy, because creates new jobs and leads to economic growth. The thesis aim is to describe the forms of promotion the social economy by EU institutions and their bodies, which is provided in the context of EU employment policy in period 2010-2015. The thesis identifies both forms of support and also justificatin in documents of european institutions and the supprort of social economy in Czech Republic.

Topic of work is an intersubjectivity of economic knowledge. Work is descriving the process, how is intersubjective economic knowledge may be manifested and legitimized in speech by lay individuals. In general, knowledge is presented as created, redacted and legitimized during the process of speech as an ongoing activity, intersubjective symbols are used as tools to proclaim itself. In the theoretical part, broad overview of sociological theories of knowledge are presented, and the research question was conceptualized by the terms of constructivist approach of Berger and Luckmann. Lay knowledge was manifested as mix of referring four modes of reasoning: economical rationality, societal rationality, habitual and doxic knowledge, discourses. Overemphasizing one of the mods leads to reducing the legitimity of manifestation, the process of balancing between modes is described. In addition, paper proposes suggestion of differences in intersubjective knowledge between Ukraine and Czechs, and discusses the possibilities of further research.

This diploma thesis deals with the phenomenon of shared economy and describes it both on a wide scale and in specific sectors of its use in the social and health sphere. This trend inspired the introduction of a co-working concept to the market which is also described in the theoretical part of the thesis. The theoretical framework of the diploma thesis follows the practical part consisting of interviews with the founder of a co-working centre in Finland, with the executive director of a co-working centre in the Czech Republic, and with two users who have experience with this service in our country and abroad. Qualitative data from semi- structured interviews was a source in the creation of a business plan for the co-working centre, which is the aim of the diploma thesis. At the end of the diploma thesis, there is a shortened methodological guideline for establishing a co-working space. Keywords: shared economy, sharing, co-working, digitization, health and social services, desk

Bussiness plan design for a social enterprise The thesis deals with the proposal of a business plan for Mineral Bangle, which produces jewelry and accessories from mineral stones. The company financially supports Farní charita in Roudnice nad Labem and 10 % of profits goes for children's and youth's trips from low-threshold facilities. The company is in the market for the third year and intends to be transformed into a social enterprise to make a greater contribution to the society. The aim of the thesis is to contribute to the development and transformation of the already functioning company into a social enterprise by creating a business plan that will be used in the grant application and will also serve as an inspiration for other students whom are social businesses closer than ordinary business. The business plan will be compiled including an analysis of the external and internal environment, analysis of company statistics, mapping of the business environment, identification of strengths and weaknesses, elaboration of marketing, financial plan and risk management plan. The plan contains description of conditions under which a social enterprise could operate. The diploma thesis can be considered as a methodology of business planning for a particular social enterprise. Key words: Social economic....

The diploma thesis deals with the issue of commercialization of civil society organizations, specifically the relationship between the social mission and the requirements of the market economy, which organizations encounter in the implementation of their own commercial activities. The research part of the work is a case study, which was carried out in the social enterprise Přestupní stanice as a hybrid form of civil society organization operating on the border of the non-profit sector and the market sector. Through a case study, the work seeks to understand the experience that managers have with situations where there is a confrontation between the social mission and the requirements of the market economy, whether they perceive this confrontation as conflict or not, and how to resolve a potential conflict. The research findings show that in the researched organization, commercialization in the form of the introduction of commercial activities serves to support goals and social mission, and both of these elements (fulfillment of social mission and implementation of commercial activities) complement each other, constantly balance and cannot be separated for functioning.