In my dissertation I survey the historic progress of the reality TV and the reality show, focussing on the specific genre of the talent shows, which stands for the current phenomenon of the entertainment industry in TV broadcasting. Using the method of the oral history I'll explain in detail the principals of running these shows on chosen formats and point out how different or same strategies can appear in shows all over the world. Further I'll focus on the structure and the level of a production, main features of the audience personality and behaviour, for example forming the relationship between the viewer and the participants on the basing on personal stories or praising and idealising the competitors. The next step of my analysis will be a depiction of the economic thesis and rules, which run the talent shows, which give them a direction and drive them on the TV market. I'll give an insight into the terms as the affective economics, building lovemarks or an inspiring fan, which are characteristic for the era of the convergence of media, which are considerably covered by talent shows. In the end my work depicts also the role of the jury and their specific trail, which are necessary for the viewer ratings and potential success of the certain show. Further my work will point out the typical marks...

The diploma thesis deals with topic of production, enterprise and consumption of "Olomoucké tvarůžky" (Olomouc cottage cheese) in a 1938-1960 period on the ground of bohemian lands, or Czechoslovakia respectively. It summarizes development of this branch up to the year 1938 and observes how it was affected by the consequences of the Munich Treaty. The thesis puts closer look at the types of state interventions in production of Olomouc cottage cheese in war and postwar time. It also observes process of socialization and subsequent nationalization of private businesses in 1950s. Then it focuses on major aspects of business in this branch and brings more detailed study of three typical entrepreneurs according to the scale of their involvement. The thesis furthermore characterizes production of Olomouc cottage cheese as an individual branch of dairy industry. It surveys number, form, regional dislocation and machinery of businesses. Then it considers amount of production of Olomouc cottage cheese, its relation to total cheese production, to type of plant and region. It deals with number, structure and position of employees in Olomouc cottage cheese businesses. It also concerns export of Olomouc cottage cheese. Last chapter inquires position of Olomouc cottage cheese in consumption habits of population...

With the rise of Internet, Web and new media technologies come increased opportunities for audience to recreate media content and influence its flow across different media platforms. The fan as a demanding yet enthusiastic consumer has become a centrepiece of media industries' marketing strategies. On the one hand, this qualitative change often described as participatory culture means a giant leap forward for fans, who can now serve new roles within the media industry. On the other, it represents a potential exploitation of media users, as unpaid volunteers do the labour professionals are paid for. This study investigates this tension in a case of videogame fans. On their official websites, videogame developers encourage fans to contribute with their fan art harnessing fan creativity for their advertising purposes. Convergence culture raises conflicts and compromises between creators of fan art (fan artists), and the owners of the copyrighted works they appropriate (game companies). This study addresses three main issues: (1) the way and circumstances under which game companies are displaying fan art on their official websites, (2) how fans understand the tensions between empowerment and exploitation, how do they address the issue of free labour, (3) how fans view issues concerning intellectual property...

The goal of this thesis is to identify domestic and foreign shocks that mostly explain variation in the Czech price level. This goal is accomplished by the use of structural vector autoregression. As the Czech Republic is considered to be a small open economy, it is crucial to include foreign variables into the model which are represented by shocks in euro zone. Furthermore, a block exogeneity restriction is imposed because it is unlikely that shocks in the Czech economy can influence macroeconomic development in euro zone. The results of the thesis indicate that foreign shocks explain 70% variability in Czech price level out of which 50% is explained by euro zone's price level shocks. It is likely that in near future Czech economy will experience deflation for a while. Nevertheless, by 2018 Czech inflation rate should be in 1-3% band.

The Diploma thesis examines social economy area, social entrepreneurship in particular, with focus on integration of disadvantaged groups on Czech Republic labor market. The main objective of the thesis is to identify strengths and weaknesses of the social entrepreneurship and work integration concept with emphasis on legislation, financing and historical and cultural influence as well as suitability of the environment for further progress. Particular attention is given to evaluation of purposiveness of creating work opportunities for disadvantaged groups by social enterprise. The thesis also examines social entrepreneurship environment in selected European countries to find inspiration for improvement or to identify areas to be aware of and avoid them. The analytical part of the theses is focused on Czech Republic, using information data gathered form subject matter experts, or based on information provided by social enterprise representatives. The thesis is concluded with a SWOT analysis delivering complex overview of Czech social enterprise and its prospective opportunities or potential impediments.

The main subject of the thesis "The global financial crisis and its impact on the economy of Russia" is an investigation of the main course and causes of this financial crisis and an analysis of the impact of it on the economy of Russia from the perspective of the main macroeconomical indicators, social structure, real property market and funds market. Also some chapters of this thesis are devoted to the tasks for the leadership of this country for the purpose of stabilization of economy and prognosis of potencial further development of Russian economy in the coming years.

The aim of this thesis is monetary policy of the Federal Reserve during the global financial crisis and its impact on the U.S. economy. Intensively carried out the financial crisis in 2007 - 2009. At that time, the Fed has created several tools to support liquidity of depository institutions and primary dealers, which are represented mainly by investment banks and other businesses, such as money market funds. The balance sheet of the central bank has fundamentally transformed. Securities accepted in open market operations have expanded and amount of the balance sheet has increased several times. Operations that change size of liabilities and composition of assets are called quantitative easing. After the interventions of the U.S. central bank the financial markets stabilized and Fed set aside some of the new tools. From December 2007 to June 2009 was the U.S. economy officially in recession. Since then has economic activity been growing but only very slowly.

The purpose of the graduation thesis "Position of Austria in the world's economy" is to analyse the Austrian economy and its development in the light of basic macroeconomic aggregates in recent years in detail. It also desribes the situation of the country in a global financial crisis and its reaction. The thesis tries to reveal the strongpoints and weakpoints of Austrian economy. Austria is always compared to other countries, to the world and European economy. This thesis is divided into five chapters, which closely deal with following subjects: gross domestic product, labour market, emloyment and education, monetary policy, balance of payments and eventually the financial crisis from Austrian view. The content of this thesis is purely economic. It goes into other subjects only marginally.

The main aim of the thesis is to give a complex overview of different types of financial sources, from which new federated states can take benefits, and to give an opinion on the created effectiveness. Additional aims are to sum up the situation of the East German economy after WW2 and also the progress in its reforming during the 90s. Different historical development of the both former divided parts of nowadays Germany is essential because of understanding the economic situation of East Germany in 1990 and the nowadays problems. The first chapter sums up the economic consequences of the post war period, the influence of reparations, demontages and their dimension. In the second chapter follows an evaluation of the main topics of the beginning in the 90s - monetary reform and privatization. The third chapter goes on with the topic of economic reforms in the 90s and defines basic financial programs which are a long-term support to new federated states. Fourth chapter compares main chosen macroeconomic indicators of Germany and EU-27 and then of the old and new federated states. First, economic level of the whole Germany is being analysed and then its regional disparities. The last, fifth, chapter monitors the situation of Germany and its new federated states in the point of structural funds of the European Union.

This master thesis deals with the euro adoption in the Czech Republic, comparing the possible effects of the euro adoption on the Czech economy and consequences of currency changeover after the Slovak Republic joined the eurozone in 2009. After introducing the theoretical concepts inevitable for the euro adoption, the process of preparation for the currency changeover in the Slovak Republic and the currency changeover itself will be described. Subsequently, the work focuses on the conditions which the Czech government has already met in the process of preparation for the euro adoption and which still need to be fulfilled. In addition, the Czech Republic's economic alignment with euro area countries is analyzed, especially focusing on particular areas. A significant part of this work deals with the comparison of positive and negative effects of the euro adoption in the Slovak Republic with possible impacts of euro on the Czech Republic. In the end, the emphasis is put on the strength of the Czech economy to deal with the possible future financial crisis.