MCom (Business Information Systems) / Department of Business Information Systems / Today, information and communication technologies (ICT) have become an integral part of humans lives more especially in business, be it those in developed or developing countries. The evolution of ICT’s has also led to the introduction of e-Commerce services. Both the public and private sectors, develop these technologies with customer satisfaction in mind. Out of all the efforts by businesses and ICT experts, e-commerce systems continue to fail because of low user acceptance and user attitude, especially in developing nations. Security issues are known to be of top most concern for online shoppers. A survey was administered to 161 respondents, to find out how cyber security affects consumer’s intentions and actual use of e-commerce systems. The study encompasses both users of e-commerce systems and non-users of e-commerce systems across Vhembe district of Limpopo Province in South Africa. A quantitative research approach was used. The findings revealed that perceived security was the main concern for non-users of e-commerce intentions to use e-commerce systems because of lack of information and lack of trust on e-commerce systems. The study also revealed that users of e-commerce systems are still concerned about security, even though they intend to continue using e-commerce systems. For the success of e-commerce in rural communities, government needs to join hands with retailers and SME’s to start awareness campaigns that will clarify how e-commerce systems work and eradicate negative perception on e-commerce systems. / NRF

PhD (Business Management) / Department of Business Management / Despite the fast pace of development within the mobile commerce industry globally, marketers in developing countries are still lagging in understanding why and how consumers participate in mobile marketing transactions. The literature reporting on mobile marketing transactions’ adoption in a South African context remains largely inconsistent and fragmented as most previous studies are based on the experience of consumers in a non-South African (and nondeveloping country) context. Therefore, this study identifies a literature gap, in that there lacks a sufficient critical mass of studies into the moderating effect of information security on consumer adoption of mobile marketing transactions in South Africa particularly among the youth who have a strong affinity for constant mobile connectivity. Furthermore, confronted with rapid changes in emerging technology, previous models of technology adoption are slowly becoming outmoded. Consequently, this study considered testing a proposed model on the predictive power of marketing-related mobile activity to help improve understanding and prognosis of the adoption of mobile marketing transactions in South Africa. Specifically, in order to render these tests robust, perceived information security was applied as a moderator variable to increase the explanatory power of the model. The objectives set out for this research were measured utilising a single cross-sectional approach, guided by the positivist paradigm. In keeping with the dictates of ensuring the highest levels of reliability and validity, a measuring instrument developed from past studies was used. Using a self-administered questionnaire, data were collected from a sample of 810 students from selected South African universities. Descriptive and multivariate statistical tests including the moderated hierarchical regression analysis were used to analyse data. The implication of the study is that it provides both marketers and policymakers with a set of controllable variables that may be manipulated to promote the adoption of mobile marketing transactions. / NRF

Ph. D. (Department of Business Administration, Faculty of Management Sciences), Vaal University of Technology. / The use of technology in supply chain management has increased over the years. Procurement is one of the primary supply chain management areas where the use of technology has gained momentum. This has been realised through the use of e-procurement systems. However, the adoption and implementation of e-procurement can be achieved more effectively if available models of technology adoption are taken into consideration. This study tested a conceptual framework integrating the Technology Acceptance Model (TAM) and the Unified Theory of the Acceptance and use of Technology (UTAUT) in the implementation of e-procurement practices in the South African public sector. Although there are several studies that have focused on procurement in the public sector in South Africa, there is no evidence of studies that extended the use of the TAM and the UTAUT within the public sector in South Africa. This study was conducted to fill this gap by proposing a framework combining the TAM and UTAUT and modelling their role in the adoption of e-procurement in the public sector. The study adopted a survey design and a quantitative research approach was used to evaluate relationships between different variables. The final sample for this study consists of 263 supply chain management (SCM) practitioners drawn from the public sector in the Gauteng Province, South Africa. A self-completion survey questionnaire was used to gather data to measure the eight constructs of the TAM and UTAUT. An Exploratory Factor Analysis (EFA) procedure was performed to assess the factor structure of the data collected in the study. Descriptive statistics were applied to examine the demographic profile of respondents and the perceptions of respondents towards the research constructs. Pearson correlations were used to test relationships and regression analysis was used to test the hypotheses. In the EFA, two new factors, labelled as Personal Competence and External Assistance, were identified. The results of the hypotheses tests showed that five factors, namely: perceived use, self-efficacy, facilitating conditions, personal competence and external assistance significantly predicted attitudes towards the use of e-procurement systems. However, perceived ease of use was statistically insignificant. The results further show that attitudes towards system use significantly predict behavioural intention, which in turn significantly influences actual e-procurement system use. The theoretical framework fusing the TAM and UTAUT models provides useful insights for other researchers and adds valuable knowledge to the factors that might contribute to the adoption of e-procurement in the South African public sector. The study further makes significant contributions to SCM professionals in the public sector. It reiterates the challenges faced in SCM in the public sector and then demonstrates how the adoption of e-procurement could improve the system, while reducing service delivery inequality. By indicating the factors either promoting or impeding the adoption of e-procurement in the public sector, the study provides practitioners and other decision makers in SCM with suggestions on how to facilitate more rapid adoption and circumvent the influence of irrelevant factors. Among other things, the study recommends that to improve the adoption and continued use of e-procurement systems in the public sector in the Gauteng Province, it is necessary to customise the e-procurement system to ensure that it responds to the needs of users. In addition, it is important to increase the confidence and competence of users of the systems, providing the relevant technical infrastructure and support to users in order to positively influence their attitudes and behavioural intention towards the use of e-procurement systems.

This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services. In order to test the identified factors for effective corporate online communication, namely credibility, trust and long-term relationships, this study uses Q methodology as a research method and applies Q sorting as a means of data collection. Participants are asked to sort statements about corporate online communication in their preferred order of importance on a large board in the presence of the researcher. This is known as the Q sorting process. The identified factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are compared by means of Q factor analysis and then analysed. The results of the study indicate that only one factor is perceived as an absolute significant factor for effective corporate online communication and that two of the factors necessitate modification. Consequently, based on the results, four factors are identified for effective corporate online communication, using an MPR perspective. These four factors are derived from the perspectives of both the communicators and receivers of corporate online communication and are included in a proposed theoretical framework of corporate online communication using an MPR perspective. / Communication / D. Litt et Phil.

A website with a good e-commerce design will positively influence a customer’s attitude, strengthen the trust of the customers towards the organisation, increase the satisfaction of the customer, draw consumers, and bring forth purchases/repeat purchases from them. The purpose of this study was to determine viable e-commerce opportunities for the Ficksburg Cherry Festival website. The study endeavoured to ascertain how the Ficksburg Cherry Festival could improve its website by identifying e-commerce opportunities for the Ficksburg Cherry Festival website. In this study a non-random self-administered survey approach was used where attendees were intercepted at the venue of the Ficksburg Cherry Festival and the exhibitors in their stalls. The existing Ficksburg Cherry Festival website was analysed for e-commerce features that are present and opportunities for further implementation of e-commerce features were identified with help from the attendees and exhibitors. The findings of this study presented a demographic profile and attendance characteristics of both the attendees and exhibitors, which the management team of the Ficksburg Cherry Festival can use to better market the festival using traditional and online communication for both attendees and exhibitors. The recommendations will assist the management of the festival to improve the website and to progress from a straightforward information-only website to a fully-developed e-commerce site, with positive effects for all the stakeholders. Similar South African festivals could find the research findings and recommendations of value for their own website development as well. / Business Management / M. Com. (Business Management)

This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services. In order to test the identified factors for effective corporate online communication, namely credibility, trust and long-term relationships, this study uses Q methodology as a research method and applies Q sorting as a means of data collection. Participants are asked to sort statements about corporate online communication in their preferred order of importance on a large board in the presence of the researcher. This is known as the Q sorting process. The identified factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are compared by means of Q factor analysis and then analysed. The results of the study indicate that only one factor is perceived as an absolute significant factor for effective corporate online communication and that two of the factors necessitate modification. Consequently, based on the results, four factors are identified for effective corporate online communication, using an MPR perspective. These four factors are derived from the perspectives of both the communicators and receivers of corporate online communication and are included in a proposed theoretical framework of corporate online communication using an MPR perspective. / Communication / D. Litt et Phil.

A website with a good e-commerce design will positively influence a customer’s attitude, strengthen the trust of the customers towards the organisation, increase the satisfaction of the customer, draw consumers, and bring forth purchases/repeat purchases from them. The purpose of this study was to determine viable e-commerce opportunities for the Ficksburg Cherry Festival website. The study endeavoured to ascertain how the Ficksburg Cherry Festival could improve its website by identifying e-commerce opportunities for the Ficksburg Cherry Festival website. In this study a non-random self-administered survey approach was used where attendees were intercepted at the venue of the Ficksburg Cherry Festival and the exhibitors in their stalls. The existing Ficksburg Cherry Festival website was analysed for e-commerce features that are present and opportunities for further implementation of e-commerce features were identified with help from the attendees and exhibitors. The findings of this study presented a demographic profile and attendance characteristics of both the attendees and exhibitors, which the management team of the Ficksburg Cherry Festival can use to better market the festival using traditional and online communication for both attendees and exhibitors. The recommendations will assist the management of the festival to improve the website and to progress from a straightforward information-only website to a fully-developed e-commerce site, with positive effects for all the stakeholders. Similar South African festivals could find the research findings and recommendations of value for their own website development as well. / Business Management / M. Com. (Business Management)

Thesis submitted in fulfilment of the requirements for the degree Doctor of Technology: Information Technology in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013 / The alignment between business and information technology (IT) strategies has been a challenge for many years. Strategic alignment models and enterprise architecture methodologies and frameworks have been developed to assist business and IT managers with improving alignment between business and IT strategies. The business analyst, systems analyst and project manager are key role players in delivering the information systems (IS) needs of business and therefore key in aligning business and IT strategies. Despite literature and research suggesting a positive influence of emotional intelligence on occupational performance in various industries, the development of emotional intelligence of the business analyst, systems analyst and project manager is neglected by software development organisations. Emotional intelligence is neglected in industry IS competency models as well as documented standards for the business analysis and project management profession (BABOK and PMBOK). Emotional intelligence is not addressed in strategic alignment models and enterprise architecture methodologies and frameworks. Emotional intelligence is equally neglected in IS literature. Systematic research investigating the impact of emotional intelligence on occupational performance of IT professionals remains sparse. The purpose of this study was to determine which emotional intelligence competencies are needed to improve the occupational performance of business analysts, systems analysts and project managers in delivering business information system needs. The study took the form of a multiple interpretive case study. Qualitative data was collected using semi-structured interviews with stakeholders from 20 software development organisations utilising the roles of the business analyst, systems analyst and project manager. Quantitative data was collected using the Genos Emotional Intelligence Inventory with the aim of identifying the patterns of emotional intelligence visible in the sample of business analysts, systems analysts and project managers assessed. The study suggests emotional intelligence has a role to play in alignment between business and IT strategies. It is proposed that industry IS competency models as well as the standards for the business analysis and project management profession as documented in BABOK and PMBOK include specific emotional intelligence competencies. The study also proposes that higher education institutions in IT/IS such as universities of technology, as well as training providers focusing on business analysis, systems analysis and project management, should focus not only on technical skills but emotional intelligence skills as well when developing the supply pipeline of business analysts, systems analysts and project managers. Keywords: Emotional intelligence, business – IT alignment, information technology, enterprise architecture, business analyst, systems analyst, project manager, competencies, non-technical skills.

Information and Communication Technologies (ICTs) have been widely deployed in developmental programs and this has lead to the creation of a new field – ICT for Development (ICT4D). Within the context of ICT4D, various e-services are being developed, including e-Commerce, e-Government, e-Health and e-Judiciary. ICT4D projects allow Small, Medium and Micro Enterprises (SMMEs) in rural areas to increase sales and gain a market share in the global market. However, many of these ICT4D projects do not succeed, because they fail to bring enough financial value to SMMEs due to the form they currently have. An obvious example is e-Commerce, which should be a source of revenue for business organizations, but most often is not. This thesis presents the design and implementation of a rewarding and negotiation application for a shopping portal to improve the marketing of products for rural entrepreneurs. The shopping portal has been set up for the Dwesa community, a marginalized area in the Eastern Cape province of South Africa. The proposed system, called the Dwesa Rewarding Program (DRP) enables customers buying online to get points for some of the activities carried out on the shopping portal. It also allows customers to negotiate and make offers whilst purchasing and get rewarded for buying online. The novelty of the system is in its flexibility and adaptability. One achievement of this system is the establishment of negotiation rules which allows fairness in rewarding customers. This should in turn lead to increased sales on the e-Commerce platform in marginalized areas and subsequently increased effectiveness of ICT4D for socio-economic development

Abstracts in English and Venda / Online shopping gained importance with the increase in Internet adoption. The development in the e-commerce industry, with opportunities created for retailers, demanded research on factors influencing online shopping behaviour. The purpose of the study is to determine factors influencing consumers’ behaviour towards online shopping for consumer electronics in Gauteng, South Africa. The study employs a descriptive research methodology involving a quantitative research design. The study adopts a convenience sampling method for collecting data by intercepting individuals in Cresta Mall in Johannesburg and Sunnypark Shopping Centre in Pretoria. Self-administered, printed questionnaires were distributed, and data were collected from 207 respondents. This research followed the correct protocol for administering surveys, questionnaire design, measures to ensure data integrity and appropriate analysis strategy, providing reliable and valid research. The data were subjected to factor analysis and the descriptive statistics were also conducted. The parametric, independent sample T-test and Analysis of variance tests were employed for hypothesis testing. The study results suggested that demographic, utilitarian and hedonic factors affect consumers’ online shopping behaviour. This study concludes that demographic factors affect online shopping consumer behaviour traits of electronic goods. It also found statistical differences amongst demographic factors, against hedonic and utilitarian factors. The study also tested whether utilitarian values influence consumer behaviour towards online buying of electronic goods, concluding the existence of a significant relationship between utilitarian values towards online shopping behaviour. Lastly, the study determined if hedonic factors influence consumer behaviour when shopping online. It is concluded that hedonic factors influence consumer behaviour when shopping online. Findings of this study provide a positive contribution to e-commerce research in South Africa by assessing practices of online consumers and factors influencing online shopping adoption. The study recommends further longitudinal research concerning customer behaviour towards online shopping while supporting further studies to focus on the identified factors influencing online shopping. / Ku xava eka inthanete ku vile ka nkoka ku ya hi engetelo wa inthanete. Nhluvukiso eka swa indhasitiri yo xava hi inthanete, ni ku tumbuluxiwa ka miintirho ka vaxavisi, ndzavisiso wa swilo swo kucetela mahanyelo yo xava hi xielekitironiki. Nkongomelo wa dyondzo leyi i ku kumisisa swilo leswi kucetelaka mahanyelo ya vatirhisi loko va xava eka inthanete switirisi swa xielekitironiki eGautengi, Afirika-Dzonga. Dyondzo yi tirhisa endlelo ya ndzavisiso wo hlamusela hi ku hlawulekisa ku katsa na dizayini ya ndzavisiso wa nhlayonhlayo. Dyondzo yi tirhisa endlelo ra kahle ro sampula ku hlengeleta data hi ku vutisisa vanhu emolweni wa le Joni wa Cresta na Senthara ya Sunnypark yo Xava ePitori. Swivutiso leswi u swi lawulaka, no swi kandziyisa swi hangalasiwile, na swona data yi hlengeletiwile ku sukela ka 207 wa vavutisiwa. Ndzavisiso wu landzelerile maendlelo yo hetiseka ku lawula milavisisontsongo, tidizayini ta swivutiso, swipimelo ku endlela leswaku data yi va hi xiyimo xa kahle na xitirateji analysis lexinene, lexi nyikaka ndzavisiso lowu kamberiweke no khorwisa. Data a yi fanele ku analayiziwa na nhlayonhlayo wo hlamusela hi ku hlawulekisa wu endliwile. Mimbuyelo ya ndzavisiso yi nyikile miehleketo ya leswaku nhlayonhlayo ya vanhu na swilo swa utilitarian na hedonic swi khumbaka mahanyelo ya vatirhisi yo xava emolweni hi xielekitironiki. Dyondzo leyi yi gimeta leswaku swilo swa nhlayo ya vanhu hinkwavo swi khumbanaka mahanyelo yo xava tinhundzu Ku kumeka na ku hambana ka nhlayonhlayo exikarhi ka nhlayo ya vanhu hinkwawo mayelano na timhaka ta hedonic no tirhiseka. Dyondzo yi kamberile loko mikoka ya swithirisiwa yi kucetela mahanyelo ya vanhu eku xaveni ka tinhundzu hi xielekitironiki, no gimeta vukona bya nkoka wa vuxaka exikarhi ka mikoka yo tirhiseka ka mahanyelo yo xava hi xielekitironiki. Xo hetelela, dzondzo yi kumisisa loko timhaka ta hedonic ti kucetela mahanyelo ya vatirhisi loko va ri ku xaveni hi xielekitironiki. Ku gimetiwile leswaku timhaka ta hedoniki ti kucetela mahanyelo ya vatirhisi loko vax ava hio xielekitironiki. Leswi swi nga kumeka ka dyondzo swi na xiave xa kahle ka ndzavisiso wa e-commerce eAfirika-Dzonga hi ku xopaxopa mintolovelo ya vatirhisi ya xielekitironiki na timhaka to kucetela ku tirhisa ku xava ka xielekitironiki. Dyondzo yi bumabumela ku yisa emahlweni na ndzavisiso wa longitudinal mayelana mahanyelo ya vashavi eka ku xava hi xielekitironiki na ku seketela ku yisa emahlweni tidyondzo to kongomisa ka timhaka to kucetela ku xava eka inthanete. / Business Management / M. Com (Business Management)