This diploma thesis provides insight into the current status of Slovakian and Australian electronic commerce markets and differences between them. The main objective is to evaluate the level of development of e-commerce in Slovakia. For evaluation of the situation, we use comparison with Australia. Partial objective is to provide full picture of the e-commerce in Slovakia and its competitiveness, to describe opportunities and to point out the prospects for future development, as well as weaknesses and shortcomings in this area. The work is divided into three chapters. The first chapter is theoretical, defines the concepts of e-commerce, its history, subjects and applications. In the second chapter, which is already analytical, we select and evaluate differences between those two countries in the areas that determinate the growth of e-commerce in the country. The last chapter analyzes and evaluates the state of electronic commerce particularly from the perspective of businesses and especially from the perspective of companies.

Work deals with modern electronics catalogue which is important for presentation firm to their customer.

The diploma thesis is a business case of a company that focuses on technical solution and specification of a process optimalization of incoming consignments and other kind of incoming documents processing. The objective of the thesis is considering all „pros and cons“ in order to be recommended either to go or not to go of the project.

The definition and the definition of specific e-shop owners in order and Internet environment in the Czech Republic. Description of the unpaid forms of promotion and their practical effectiveness. Instructions for a successful promotion for the Czech e-shops and no paid forms of advertising.

Based on system analysis of modern e-business environment created by the proposal is evaluated in terms of e-commerce functionality and marketing.

1 Abstract: This thesis is focused on researching options of analysis in electronic videogames, using the concept of interactive narrative. In analysis, the electronic videogame is always encountered as an individual piece of work. The thesis describes the model of interaction between the player and the electronic videogame based on existing psychological literature. The interactive narrative is used to describe the structure of the electronic videogame. The analysis happens on two levels. The first level is based on the game code, which is seen as the sum of options which may be actualized in the process of interaction. The thesis refers to this as the predisposed narrative. The second level lies in the moment of interaction itself, where the result of player's activity leads to representation of some of the aforementioned options and disregard of others. This concept helps solve the question of narrativity in electronic videogames by differentiating the fabula, which is the work of the original game maker from the interactive narrative, which encompasses both the predisposed narrative and its actualization.

The Internet allows customers to share their experiences with, and opinions on, goods and services with other customers, that is, to engage in e-WOM communication. This paper consists of two major sections. The aim of the first one is to define the main e-WOM behaviour characteristics of Czech consumers and their motivations for transmission and exposure e-WOM behaviour. For this purpose, a questionnaire survey (n = 220) is conducted with a target group of people aged 16 to 54 years. The results indicate that the main reasons for exposure e-WOM behaviour are saving decision-making time, making better buying decisions, reducing cognitive dissonance and advice seeking when having product issues. In the case of transmission e-WOM behaviour, consumers are motivated by altruistic reasons, benefits of collective power and venting negative feelings. The second, experimental, section of this work examines the consumer's attention depending firstly on the e-WOM valence, the structural elements and the brand type, and secondly on the different characteristics of online reviews. In the first place, the results of the eye-tracking research (n = 24) illustrate a statistically significant impact of the interaction between the brand type and the e-WOM valence on consumer attention and in the second place it shows the dominance of the reviewer's name in attracting consumer attention. An in-depth interview is conducted in order to enlighten the results of eye-tracking research. Academic and managerial implications are discussed.

The document deals with the topic of electronic procurement with emphasis on process of its electronization using electronic tool Softender. The text is divided in two main parts -- First, theoretical part focuses on Public Produce Act analysis in relation to its forthcoming amendment. The practical part aims at functional description of electronic tool Softender. Inovations of such software solution and usage models are also discussed such as the marketing plan for the tool.

This diploma thesis concerns with electronic business. The technology of the trade, the internet and it's services and the history is described in the first chapter. Next chapter concerns with the general theoretical issues of electronic business. Defines relationships of particular subjects, such as client, seller or government service that appear in the terms and conditions of electronic business. Then describes the general model of electronic business. The third chapter is dedicated to general approach to creation of the electronic shop project. The fourth and the last chapter describes the project of implementation of the electronic shop to the company M&N in detail, from setting goals, evaluating expenses, to actual creation of the electronic market as a enhacement to existing store. At last there is the contract between M&N and the software development company that will create the internet application in the attachement of the thesis.

The diploma thesis deals with the issue of electronic commerce operation and risk analysis on a concrete example of a company that wants to break on the market through the internet shop. The thesis builds on a theoretical basis of e-business, e-commerce, e-shop features, information systems and risk engineering. Based on the theoretical backgrounds, were the risk analysis and suggestions made to prevent and potentially mitigate these risks to an acceptable level.