Global ETD Search

1	Winning the strategic narrative in the Israeli-Palestinian protracted conflict Zielinski, William J. 12 1900 (has links) The purpose of this thesis is to identify the reasons for Israeli and Palestinian religious objections to peaceful co-existence in a two-state solution to the conflict over the land between the Jordan River and Mediterranean Sea. Developing an understanding of the basic religious requirements and precedents, while consistently considering religious impact in politics, may help to open dialogue between Jewish Gush Emunim and Muslim Palestinian Hamas, strong opponents to land compromise. Arguments by Gush Emunim and Hamas from the two major religious works, the Jewish Tanakh and the Muslim Qur’an, and associated commentaries, the Jewish Talmud and Muslim Hadith, are compared and evaluated for religious insights into the disputed areas. Contemporary interpretations of each major writing and political objections based on religious argumentation create a strong context for modern conflict. The requirements and precedents for peace that come from religious texts also promote open dialogue. This thesis suggests ways to open dialogue between the Israeli and Palestinian cultures, comparing religious texts, interpretations, and concepts, in an effort to promote peaceful co-existence and build an effective strategic narrative. Peace Hudna Torah/Tanakh/Tanach/Talmud Quran/Hadith Political Theology Deterrence Emotional Resonance Grace Identity Religion Strategic Narrative
2	A world without packaging? : How can food retailers reframe the practice of packaging? Röjning, Fredrik, Petersson, Fredrik January 2020 (has links) Considering the increasing competition between brands and products, packaging has become an important framing tool to influence customers' purchasing decisions. However, given the growing environmental concerns, zero packaging has emerged as a new practice to face the challenges of preventing and encouraging the use of packaging. With the introduction of zero packaging, marketers have been forced to reframe the practice of packaging, as artifacts used to create identification and familiarity to form a state of resonance have been removed. To extend the research of resonance within the marketing communication science, the study employed a qualitative approach to explore how food retailers are utilizing the framing concept of resonance as a means to revamp the traditional packaging into zero packaging. To reframe the practice of packaging, the study embraces the concept of cognitive and emotional resonance. The findings impose that food retailers need to create personal alignments with product artifacts, environmental values and containers. By reviewing the contextual marketing communication field, zero packaging, a third resonance was utilized to understand how the food retailers adequately attract, change and retain customers. Subsequently, affirmation was discovered as the key mechanism to achieve motivational resonance, by interfering with customers’ intrinsic and personalized values/desires. zero waste initiative zero packaging packaging framing cognitive resonance emotional resonance motivational resonance intervention stages (attract change and retain). Business Administration Företagsekonomi
3	Party to the People : Rethinking how we listen to music on our interfaces Spreitzer, Marie January 2024 (has links) This thesis explores the role of interaction design in elevating the solitary experiences of music listening by infusing them with the joy and connection typically found in the communal music setting of parties. Drawing upon historical and cultural contexts, the research investigates how music acts as a medium for social interaction and emotional expression, from its political implications in Berlin's techno scene to its power to unite people in clubs and concerts. The project began with a focus on enhancing DJ-audience interactions and evolved into exploring how these dynamic communal experiences could inform the design of solitary listening experiences on digital platforms like Spotify. The research employs a mixed methodology combining auto-ethnography, in-depth interviews, and testing to develop and refine six interfaces that embody the joy of communal music experiences. These interfaces aim to recreate the sense of togetherness and emotional engagement often lost in solitary music consumption. The findings highlight that joy is a deeply personal and context-dependent phenomenon, influenced by the nuances of social interactions and individual emotional states. This insight guides the design of interfaces that adapt to and enhance the listener's emotional landscape. The project contributes to interaction design by challenging conventional design approaches that prioritise functionality over emotional resonance, aiming to serve as inspiration for designs that value emotions as central to the interaction experience. It also proposes future research directions focusing on the ethical implications of emotionally driven design and the potential for these interfaces to foster deeper connections in an increasingly digital world. Interaction Design Music Listening Solitary Experiences Communal Music Settings Digital Platforms Emotional Engagement Social Interaction Auto-ethnography User Interface Design DJ-Audience Interaction Emotional Expression Berlin Techno Scene Concerts and Clubs Joy in Music Mixed Methodology Cultural Contexts Emotional Resonance Design Innovation User Experience (UX) Ethical Implications in Design Interaction Technologies Interaktionsteknik Human Computer Interaction Design Design Music Musik

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