Finance service industry is in a country economic development an important link, the bank, because has the superiority which the customer wealth and the fund flow, to seek the profit then development wealth management service. ¡§in 2010 the Asian and Pacific area wealth reports¡¨, reports pointed out that in 2009 Taiwan wealthy public figure population is 82,800 people, compared rises 42.3% the year before last, the wealth resultant rises 49.6% to 2,640 hundred million US dollars, two rises both were situated in the Asian and Pacific area third. Now in the bank system's floating capital reaches as high as more than 6.2 trillion new Taiwan dollars, is the wealth management very big market. At present the banking industry reaches the focal point direction yearly income 3 million new Taiwan dollars above Pyramid peaks the guest level, promotes to measure the wealth which the body subscribes does to manage the bank personally, every year the wealth manages the market the property scale, may amount to above at least 1.5 trillion new Taiwan dollars. But, Taiwan banking industry wealth manages customer's degree of satisfaction to be actually getting more and more low, therefore the banking industry must have province to think, pondered how should promote the service quality, establishes the enterprise image, further promotes the customer degree of satisfaction, lets the customer be willing to maintain the good intercourse relations with the bank. This research is mainly discusses service of quality, the enterprise image and the customer degree of satisfaction three between the bank wealth management service relatedness, The understanding between correlation degree, enables the bank entrepreneur mutually to pay attention to customer's feeling, takes management which the customer relates, and further understood that the wealth manages the market development the tendency. v This research mainly aims at the bank wealth to manage the customer is an object, by the questionnaire survey way, carries on the material the collection, discusses between various variables using the statistical real diagnosis's method the linear relationship, comes overall analysis during each variable positive and negative to the relational degree, according to the real diagnosis result proposed that the conclusion and the concrete suggestion, improve the wealth management service as the banking industry the service quality, establishes the enterprise image, so as to and enhances reference of the customer degree of satisfaction. The findings are discovered as follows: (1) the bank service quality has to the enterprise image obviously to it influence; (2) the bank service quality is having to the customer degree of satisfaction obviously to it influence; (3) the bank enterprise image is having to the customer degree of satisfaction obviously to it influence; (4) different population statistic variable, the marital status and the age two items have the line regarding the service quality and the reliability have the remarkable difference; As well as (5) the marital status also has the remarkable difference regarding the enterprise image. In management meaning, under the present competition intense finance environment, The bank wealth management service not only need strengthen the service the quality, should establish the customer to the enterprise image cognition, then enhances customer's degree of satisfaction, expresses and between the customer and for a long time close intercourse relations.

Abstract Mergers and acquisitions usually imply enormous impact on corporate culture, which usually results in the failure of expected goal of M&A. As a saying goes, ¡§falling in love is easy, staying together is difficult¡¨, the mergers and acquisitions between corporations is just like the union between a man and a woman. Due to the differences between two corporate cultures, the managing method after the mergers and acquisitions of an enterprise might as small as causing conflicts or friction, otherwise, could be as serious as mutually wounded. To fulfill the strategy of mergers and acquisitions of an enterprise, it has to rely on the integration after the mergers and acquisitions (the Post-M&A integration) of a company. The fusion of original corporate cultures is the key to a successful integration. This study is an empirical investigation on relationships between company variables, personal variables and corporate culture toward mergers and acquisitions. 300 questionnaires were handed out and 161 valid ones were retrieved for statistic analysis. As to the finding, with the typical model independence sample t test, both company and personal variables have significant differences in corporate rules and leadership style of corporate culture; by using the two-way ANOVA of independent sample to analyze how the company and the service dep¡¦t variables influence the relation of corporate cultures. This study also found that the different company and personal variables have obvious difference to the factors, such as the regulation system and the leadership style in the corporate culture. IST, the dominated company in M & A has a better and healthier corporate rules and leading style than that of the Megics. It was recommended that the dominated company of M & A should have a well prepared integration plan, with the consideration of the condition of the merged company. Therefore, it could be twice the result with half the effort. On the other hand, the regulation system and enterprise image of a company has positive correlation. Since the employees of the original two companies have poor perception to their companies¡¦ enterprise image, it is important to improve the quality of management, the quality of product and services, and to strengthen the system of rewards and pension. Then the ability to attract and to keep talented people would be increased and the overall enterprise image will be promoted. It is suggested that the interested researchers can make a further study on post- integration performance of the object of this study after the integration have done. It then will make this research more complete. Key words: merges and acquisitions, corporate culture, regulation system, leadership style, enterprise image, values of corporate culture

It is because the ¡§Birth Rate Declination¡¨ is arrival. The competition of each child is to turn a white-hot stage. In addition, the concept of ¡§Whole Personal Education¡¨ is growing up, which parents are not only focusing on the entrance examination which children have to study in the cram schools. In today, parents are focusing on the omnidirectional technological skills. Therefore, the cram schools which are in Taiwan have already changed their teaching strategies. Originally, the doctrine is to enter higher level schools; however, the doctrine is to have different talents. As a result, each kind of cram school marches toward multidisciplinary period. In this competitive period, parents select talent cram schools with strict rules and many managers of cram schools are also finding out key elements that cause satisfaction from parents. The key elements are as following. First, the customers¡¦ ideology is developed; second, the quality of service is superior or inferior; third, the form of business is excellent or not; fourth, the competitive condition of price, etc., This research paper provides two famous cram schools that are very famous and have branch offices in south Taiwan as examples. Moreover, this research paper will investigate the relation between the quality of service, the form of business, sense of price, and customers¡¦ satisfaction. There are five hundred questionnaires. Three hundred questionnaires are assigned from percussion instrument classes, and the quantities of responses are two hundred and eighty-two questionnaires. Two hundred questionnaires are assigned from dancing classes, and the quantities of responses are one hundred and fifty-three questionnaires. The percentages of responses are eighty-seven. After analyzing, this research paper discovers some conclusion as following: 1. In price part, two units group of parents who have higher educational degree and income make more senses about price than lower group parents. Furthermore, in percussion instrument classes, female make more senses than males about price. In contrast, males make more senses than females in dancing classes. 2. In the quality of service, there are three ideas that are responses, care, and tangibles. In these three ideas, females can have the agreement easier than males with cram schools. Two units group of parents have obvious difference in response. The parents who are from percussion instrument classes do not satisfied with responses, but parents who are from dancing classes agree with the responses. 3. In percussion instrument classes, parents pay much attention to the form of business; even it makes a stay in classes. 4. In customers¡¦ satisfaction, two units group of parents who are in this research express that females feel satisfied more than males. 5. In census, there are not so many distinct varieties. However, there are only few obvious varieties which are professional part, educational part, and family state etc., in percussion instrument classes. In professional part, the obvious varieties are ¡§the tangible of service quality.¡¨ In educational part, the obvious varieties are ¡§the form of business.¡¨ In family state, the obvious varieties are ¡§the credit of business.¡¨ In contrast, in dancing classes, there are two obvious varieties which are professional part and family state. In professional part, the obvious varieties are ¡§the sense of price.¡¨ In family state, the obvious varieties are ¡§the customers¡¦ satisfaction.¡¨

Išnagrinėti UAB „Kauno keliai“ įvaizdžio formavimą ir valdymą teoriniu bei praktiniu aspektu ir konstatavus įvaizdžio formavimo bei valdymo problemas sukurti įmonės tobulinimo modelį. Teorinėje dalyje analizuojama organizacijos įvaizdžio samprata, kūrimo lygiai, pagrindinai veiksniai, formuojantys organizacijos įvaizdį. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai, gauti atlikus ir išanalizavus UAB „Kauno keliai“ įvaizdį žiniasklaidoje bei perkančiųjų organizacijų anketinės apklausos tyrimą. Projektinėje darbo dalyje suformuluoti tokie sprendimai: Įvaizdžio formavimo probleminių sričių stiprinimas: teikiamų įmonės paslaugų, parduodamų prekių ir atliekamų darbų įvaizdžio gerinimas, įmonės vardo žinomumo gerinimas, žiniasklaidoje formuojamo įmonės įvaizdžio gerinimas bei vykdomos socialinės veiklos platinimas. Buvo nuspręsta stiprinti įvaizdį formuojančius elementus: personalo įvaizdžio stiprinimas, bei verslo įvaizdžio. / To analyse image formation and management at UAB “Kauno keliai“ from a theoretical and practical perspectives, identify the problems underlying the image formation and management, and suggest a model for the company‘s development. The theoretical part of the thesis presents the concept and stages of the development of company's image and the main factors involved in shaping it. The analytical part of the thesis provides discussion of the results obtained from the analysis of UAB “Kauno keliai” image in the media and the questionnaire survey of contracting organizations.In the project part of the thesis, the following decisions were made: Enhancement of the problematic areas in image formation: improvement of the image of services, goods and works provided by the company; promotion of the positive image of the company’s name; improvement of the company’s image in the media and promotion of the company’s social activity. It was decided to enhance the image of the staff and business image, which are the major image-forming elements.