The purpose of this Master’s thesis is to investigate issues concerning librarians’ view on three genres, (a) popular literature for women, (b) popular literature for men and (c) erotic literature, when choosing what to buy for their libraries. A qualitative method has been used and the empery consists of seven qualitative interviews with altogether eight librarians involved in choosing and buying literature. The theoretical framework is built on theories regarding concepts of hegemony and cultural hegemony; the male sex as norm; taste culture and quality. The results show that three of the libraries in the study have a written purchase policy and that the policies that exist are very general. Guiding elements when buying literature are quality, objectivity, diversity and availability. Many of the informants use the library service-lists when choosing what to buy, whilst others try to get away from this for economic reasons. The informants often get proposals from the library visitors. In the cases when they reject suggestions, it is often due to racist, offending, violent or narrow-minded content. All of the informants try to keep a quality perspective when choosing literature. Popular literature is bought as a consequence to high demand, but sometimes it is rejected on grounds of low quality. Earlier, several writers of the romance-genre have been rejected but are accepted nowadays. Popular literature for men is commonly bought and many of the informants confirm that they have been more liberal when buying this genre compared to love novels. Erotic literature was present in all libraries except one, and was bought on grounds of good reviews or for being classics. The study shows that erotic literature is not bought if it is regarded too violent, humiliating or of low quality. Humiliation and violence is accepted to a higher degree if it takes part in an erotic classic compared to a newer book of a less known author.

This studie investigates the phenomenon of remedation within the #Booktok community, focusing on the content shared and the prevalent gender dynmics. Through a combination of qualitive and quantitive content analysis, the study aims to uncover the themes and dynamics present in these digital spaces. By examining the visual, textual, and auditory elements of 120 film clips, this study illuminates the reasons behind #Booktok´s emergence as a preffered platform for literary engagement. Furthermore, the research also investigates the portrayal of “The female gaze”, which is a theory based on "The male gaze" by Laura Mulvey. To explore how gender perspectives shape the discourse within this digital space.   The result uncovers that #Booktok serves as a chosen digital arena for diverse reasons, evolving into a alternative form of public discourse. These reasons include shorter, accessible videos that are easier to engage with, as well as a community fostering interacitivity. Morover, the research highlights a notable emphasis on erotic literature within the community. It is predominatly men who criticize these erotic books, often labeling them as pornography. In contrast, women defend these works, arguing that such criticism stems from misogyny. Notably, the analysis underscores the predominant self-presentation of women on the platform, influencing content creation throught the lens of “The female gaze”. This study enhances our comprehension of how remedation, gender dynamics, and content intertwine within the #Booktok community, offering insights into the shifting landcape of digital literay interaction.