The work deals with a mental illness called schizophrenia. The thesis consists of two parts, the theoretical part and the practical part. The theoretical part has five chapters, it has focused mainly on the interconnectedness of social work, psychiatry, psychology and ethics. First, it describes schizophrenia in general - how begins the illness, it signs and symptoms, diagnosis, course and prognosis and treatment options. I am focusing on the psychiatric aspects of schizophrenia, the social aspect of the disease and the ethics codes of various disciplines. The practical part is research, which is based on the interpretation of the results of a quantitative research. I opted a questionnaire as a research technice. The aim of this questionnaire is to find out which general knowledges has the adult population about schizophrenia and which views of schizophrenia are prevailing.

The master´s thesis deals with business ethics in business organizations. Theoretical part describes business ethics, its theoretical basis and insurance as a sector in which business ethics will be applied. The practical part analyzes the state of ethical standards in the selected company in the form of a query determines the state of awareness of important ethical regulations. The findings suggest steps to remedy the deficiencies.

Code of Ethics - Basic Tool of Ethical Management Abstract The presented master's thesis is dedicated to the code of ethics which represents the most important tool of ethical management. The code of ethics is beyond legislation an important company self-regulation act which determines above all ethical values and principles and anchors ethical standards of the corporate culture. One of the fundamental aspects of a successful and sustainable business is also the company goodwill consisting of how the company treats all stakeholder constituencies - primarily employees, suppliers and customers, and of the corporate social responsibility level, while these topics are forming the essential part of the codes of ethics. The master's thesis is structured into five chapters. In the first part, the basic terms as ethics or morality, key values of business ethics and also mutual interaction and differences of the two normative systems - law and morality, are presented. In the next chapter the author describes business ethics as a scientific discipline and focuses on its levels. The relationship between ethics and economy is defined as well. This part also deals with the company definition including the stages of corporate moral development and the corporate culture. The third chapter refers to the ethical management...

Ethical regulation of advertising Abstract This thesis deals with the regulation of ethical elements in advertising. Advertising is regulated by law, which protects the most important ethical interests of society that may be violated in advertising. In addition to this an important role is played by regulation standing outside the law, provided by the advertising industry itself. The aim of this paper is to analyze the current position of self-regulation of advertising in the Czech Republic and to assess whether the existing mechanisms are sufficient. This will be accomplished by illustrating the application of self-regulatory rules on specific adverts. The thesis is composed of four chapters. Chapter One defines the term advertising as a social phenomenon from a marketing practice perspective. The chapter focuses on definitions of this term provided by both national and European legislation. Chapter Two gives the definition of ethics as a theory of morality and the term good manners, which is mostly used in legal literature. After providing a brief outline of legal regulation of advertising Chapter Three analyses the most important self-regulatory body in the Czech Republic - the Czech Advertising Standards Council and its decision-making process. The thesis illustrates which ethical aspects are protected...

Presented thesis describes theme "Corporate culture" in business organization. It gives the overview of theoretical approaches of different authors about points at issue corporate culture. In thesis are depicted topics such as factors of direction and control, motivation and organizational structure. It narrates the way from identity to image of business organization. Practical part is devoted to analysis of corporate culture in organization WEBCOM-AXPERIENCE a.s. and the main aim is to suggest precautions, which will better contribute to accomplishing the organizational long-range goals.

The work deals with ethic porblems of audit profession and their violations. It focus on the definition of the ethical rules in the normative sources. It analyzes accounting scandals in the U.S. at the turn of the 20th and 21 century and their impact. Finally, it discusses the Sarbanes-Oxley Act of 2002, as an main effect of these scandals.

This work deals with issues of Corporate social responsibility. The theoretical part discusses the history of the concept of Corporate social responsibility, the definitions, theories and opinions on this concept. The practical part deals with implementation of the concept of CSR in the group of companies BUKÓZA HOLDING, a.s. The result is the proposal of CSR activities tailored to the concrete company.

Thesis - Marketing Communications in Pharmaceutical Industry - consists of two parts - theoretical and practical. The theoretical part presents the various attributes of marketing communication, together with the marketing mix. In detail, the work will focus on the 4P - product, price, distribution and marketing communication. Each of these attributes will be related to the specific environment of the pharmaceutical industry. In this section we outline the history of the pharmaceutical industry and learn the basic information about the State Institute for Drug Control. We describe the mission and activities of these organizations - Czech Association of Pharmaceutical Companies, Association of the Innovative Pharmaceutical Industry. The practical part focuses on the relationship between the pharmaceutical industries and medical experts. The aim is to determine compliance with codes of ethics of pharmaceutical companies, including ethical aspects of advertising / promotion in the Czech Republic.

International studies concerning the implementation of ethical and anti-corruption agenda suggest, that defence companies from Czech Republic do not live up to same standards as a global ones. Goal of the thesis is to verify, whether This hypothesis is true for other Czech Defence companies too. The theoretical part summarises the modern historical period of the evolution of the defence industry in the Czech Republic and analyse main anti-corruption institutions and legal documents. The last two chapters carry out analysis of a state of anti-corruption agenda implemented in a group of Czech defence companies and a practical examples of its importance in a four case studies about main corruption cases in the Czech Republic. The result shows, that Czech companies are at the same level as a global average, but there are serious deficiencies in mechanisms concerning anti-corruption measures.

The thesis deals with an ethical behavior of professional accountants and their respective codes of ethics. The first part focuses on ethics in a broader sense, influences that could explain unethical behavior, and the core philosophies of ethics. The Importance of the Codes of Ethics is the introduction to presenting several important regulatory bodies for professional accountants - the authors of the codes of ethics. The next part of the thesis analyzes two of the most important codes - the Code of Ethics for Professional Accountants by International Federation of Accountants and the Code of Professional Conduct by American Institute of Certified Public Accountants. The goal of this thesis is their comparison, while highlighting some of the differences.