This study is based on the Strategic Experiential Modules (sense / feel / think / act / relate). The main purpose of this study is to understand the relationships between blog experiential strategies and blog users¡¦ loyalty. Furthermore, this study classifies which experiential strategies are best for various categories of blogs. Four findings are revealed. First, sense, feel- and think-experience-strategies have significant positive effects on blog users¡¦ loyalty, except relate-experience-strategies. Second, the professional blogs are best for sense- and feel-experience-strategies; the personal space blogs and the public relation blogs are best for relate-experience-strategies. Third, the unit of blog has no significant effect on experiential strategies. Fourth, the commercial blogs are best for sense- and feel-experience-strategies. This study can help bloggers to formulate their blogs in ¡§experience¡¨ way which leads to the enhancement of blog users¡¦ loyalty.

Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. Particularly, with the development of mobile Internet and the increase of customers’ social needs, the communication among customers and providers will be strengthened. Therefore, this research will explore the importance of relational service design and social experience design in an APP context. Methodology: The experience design strategies, customer value dimensions and the theoretical framework are developed on the basis of literature. Questionnaire instrument is employed as a quantitative method in this research. At last, 244 questionnaires are recycled from APPs for hotel users in China. Findings: Firstly, the strategies of experience design，sensory experience design, functional service design, relational service design and social experience design, all have positive influence on customers’ corresponding experiential value. Secondly, in terms of attributes of experience design, the statistical findings indicate that appropriate layouts, online payment, online consultation and customer interaction show more influence on aesthetics, functional value, social-relational value and social-symbolic value respectively. Functional service design still plays an important role in current experience design, while relational service design, social experience design and sensory experience design will rise into importance. In terms of how to design an APP for hotel, a rank of strategies of experience design will be listed in the end, the well performed attributes of experience design will be kept in the design, while the attributes of experience design which are week in current situation will be improved. Theoretical Implications: Firstly, this paper brings “experience” to a context of an APP for hotel, which enriches the research about experiential marketing and experiential value, especially social value. Secondly, this paper proposes new experience design dimensions, sensory experience design, relational service design and social experience design, which explores a new design domain in the context of an APP for hotel. Practical Implications: This paper offers guidance for hotel marketers to implement experiential marketing by attributes of experience design, which in turn will bring more income and increase the competence of a hotel.

Research indicates that experiential learning enhances learning and increases student engagement. As online education in higher education increases, incorporating experiential learning into the online experience has been occurring. For this case study, interviews with five online instructional designers and three online instructors examined answers to the questions of how online instructional designers and online instructors define, value, and design experiential learning in their online courses. Insights regarding the benefits and challenges of designing online experiential learning are discussed. Online instructional designers discussed coaching online instructors through the process of designing experiential learning for their online courses. Online instructors expressed that they have only begun to identify ways to design experiential education into the online environment. This research provides insight into how online instructional designers and online instructors feel about how they have integrated experiential learning into online courses. They are creatively working together to provide more experiential learning activities in the online environment and bringing the world to their students through online education.

Published Article / A pilot programme was run (2004-2005) with Tourism Management students at the Central University of Technology, Free State to enhance the satisfaction levels of both the student and relevant employers during Experiential Learning. The goals were to try and better prepare students for their Experiential Learning experience by means of a formal orientation programme in addition to the normal briefing session held and to enable both students and employers to achieve higher satisfaction levels in terms of pre-determined aspects as a result of the programme. The pilot programme was based on and informed by theories of learning in cooperative education, best practice requirements as well as a study of possible benefits to all parties concerned.

This dissertation examines the link between cooking and learning. It first examines John Dewey’s pedagogical philosophy in which he asserts that the kitchen laboratory was an ideal learning environment to teach and learn about a broad range of subjects, an illustration of Dewey’s philosophical notions about true experiential education. Second, there is an examination of a Home Economic Department and its historical role in teaching cooking which introduces the issues of cooking and learning in the post secondary, higher education context. Finally to determine whether Dewey’s kitchen-based pedagogical approach applied in higher education, a pedagogical experiment was undertaken in which cooking was integrated into a college-level humanities course on food and culture. Reported as a case study, the ‘experiment’ was to recreate Dewey’s University of Chicago Laboratory School’s curriculum with 28 college-aged students in a kitchen laboratory at the University of Vermont. This qualitative research yielded results that suggest that Dewey’s methodology is a highly effective pedagogy at the college level and enhances students’ learning about the role of food in their own and in other cultures. Finally, these findings make the case for including more interdisciplinary, experientially based learning opportunities in higher education, generally, and for using food laboratories as a site for such learning opportunities.

This study offers an in-depth account of how, when and why consumers engage with films as brands, using 38 exploratory, semi-structured consumer interviews and 1030 consumer survey responses. Extant film branding literature is scarce, dominated by filmmakers' and marketers' perspectives of films as brands and is confined to exploring points of parity associations films have as brands, rather than ways films may differentiate themselves as brands. Taking on a consumer centric view, our findings show although filmmakers, production houses and marketers may jointly develop and market films with the vision of becoming brands, this doesn't necessarily guarantee consumers' engagement with such films as brands. Instead, consumers initially evaluate the coherency of a film's identity and subsequently go on to engage with films as brands, a process which is fully mediated by the emotional bonding a consumer may develop for a film and partially mediated by a film's popularity and sequels. Films' marketing/franchising efforts, iconic status and sense of timelessness moderate consumer-film brand engagement, resulting in positive word of mouth and purchase intention. Our sequential, consolidated and specified film brand engagement framework guides filmmakers and marketers on how to tactically engage consumers with their films as brands, in order to differentiate themselves within this risky and competitive market.

Empathy is the ability of a person to understand what another is experiencing from the receiver's perspective and the ability to communicate that understanding to the receiver. In nursing, empathy is believed to be a necessary component to the nurse-patient relationship. Evidence shows a decline in empathy specifically noted over time in nursing students who are preparing to graduate and enter the workforce. The practice focused question for this project asked whether an experiential learning toolkit for development of nursing empathy can improve sophomore nursing student empathy as measured via the Jefferson Scale of Empathy. This project was guided by evidence that demonstrated a continued need to measure the effect of activities aimed at fostering empathy in nursing students. The design for this project was a one group pre and post evaluation of a current healthcare program experiential learning toolkit. The project utilized a toolkit learning activity including case study and discussion in an undergraduate academic setting to assess whether empathy can be fostered in nursing students. Empathy levels were measured pre and post intervention utilizing the Jefferson Scale of Empathy. Analysis demonstrated a 3% increase in overall Jefferson score post intervention indicating an increase in empathic tendency. Of the 20 items on the scale, most scores increased pre to post survey. The findings are suggestive that experiential learning may be a viable strategy to increase empathy in nursing students. This project holds significant value for social change with the potential to identify effective methods to develop student nurses' expression of empathy.

No description available.

Thesis (M. Ed.)--University of Hong Kong, 2006. / Title proper from title frame. Also available in printed format.

The purpose of this study was to explore whether creativity can be nurtured in an experiential learning environment at the college level. The study investigated how well process-based creativity models and construct-based creativity models reflected creative behavior in an experiential and team-based learning environment. The research design included field observations, focus group interviews, student questionnaires, and portfolio assessments. Study participants were selected students from Texas A&M University’s College of Agriculture and Life Sciences. Findings indicated that both process-based and construct-based creativity models are good indicators of creative behavior. Torrance’s creativity dimensions that emerged among students included problem awareness, ability to produce and consider many alternatives, ability to put ideas into context, ability to use humor, kinesthetic responsiveness, and ability to break through boundaries. Treffinger’s creativity dimensions included sensitivity to problems, tolerance of congruity, fluency, good research and management skills, cognition, memory, analysis, application, openness to experience, confidence, independence in inquiry, willingness to respond, and readiness for transformations. Dacey’s constructs included sensitivity to problems, divergent thinking, convergent thinking, openness, independence of judgment, self guidance, and playfulness. Jackson and Messick’s constructs included analysis, intuition, openness, and reflection. Study findings also indicated that all steps of the Osborn and Parnes processbased creativity model were fully utilized in the experiential and team-based learning environment. As part of the effort to seek models of teaching and learning that encourage students to be more creative while solving complex problems in the world of agriculture, findings of this study can be used to determine how creativity can be fostered through experiential and team-based learning.