<p>International travelling is moving full steam ahead and</p><p> Sweden as an international tourist destination plays an</p><p>increasingly important role for Swedish industry. This is</p><p>arguably even more so for peripheral areas where the</p><p>word <em>lay off </em>has become an unpleasantly well-worn</p><p>phrase. A cause of rejoicing is that these regions, at</p><p>road's end, show a sprouting business activity utilizing</p><p>what Sweden has in abundance - pristine nature. To say</p><p>that what cannot be seen does not exist is to go to the</p><p>extremes but marketing matters. It is paramount for</p><p>successful business. The focus of this thesis is small</p><p>companies whose marketing budget, alas, is</p><p>corresponding to the size of their business necessitating a</p><p>careful selection when deciding on marketing.</p><p> </p><p>Against this background we settled on the purpose of this</p><p>thesis; to look at how small tourism firms situated in the</p><p>upper northern half of Sweden are marketing themselves</p><p>today and to explore their knowlegde of causal</p><p>relationships in their marketing. This described research</p><p>aim was pursued by conducting a quantitative study by</p><p>using semi-structured interviews, the latter formed in a</p><p>deductive spirit.</p><p> </p><p>The study indicates a widespread acceptance to</p><p>cooperation but a somewhat worrying unawareness of the</p><p>causal relationship for different marketing tools. There</p><p>was a general belief in the benefit of undertaking</p><p>marketing research but fewer that actually had conducted</p><p>an analysis of the market. Strikingly many respondents</p><p>stated better surrounding nature and level of service to be</p><p>the distinguishing factors that put their company ahead of</p><p>the competition. Can that many companies be better than</p><p>the others? Someone is either telling lies or terribly</p><p>wrong. </p><p> </p>

International travelling is moving full steam ahead and  Sweden as an international tourist destination plays an increasingly important role for Swedish industry. This is arguably even more so for peripheral areas where the word lay off has become an unpleasantly well-worn phrase. A cause of rejoicing is that these regions, at road's end, show a sprouting business activity utilizing what Sweden has in abundance - pristine nature. To say that what cannot be seen does not exist is to go to the extremes but marketing matters. It is paramount for successful business. The focus of this thesis is small companies whose marketing budget, alas, is corresponding to the size of their business necessitating a careful selection when deciding on marketing.   Against this background we settled on the purpose of this thesis; to look at how small tourism firms situated in the upper northern half of Sweden are marketing themselves today and to explore their knowlegde of causal relationships in their marketing. This described research aim was pursued by conducting a quantitative study by using semi-structured interviews, the latter formed in a deductive spirit.   The study indicates a widespread acceptance to cooperation but a somewhat worrying unawareness of the causal relationship for different marketing tools. There was a general belief in the benefit of undertaking marketing research but fewer that actually had conducted an analysis of the market. Strikingly many respondents stated better surrounding nature and level of service to be the distinguishing factors that put their company ahead of the competition. Can that many companies be better than the others? Someone is either telling lies or terribly wrong.

A widespread problem in the housing of captive animals is the occurrence and development of abnormal behaviors. In the pig breeding industry the abnormal behaviors causing the biggest welfare problems are stereotypies such as tail-biting, ear-biting, equipment-biting and belly-nosing. In this study a rope and an activation ball were tested as curative treatments to reduce the performance of these stereotypies by inducing the underlying innate behaviors. A total of 141 pigs spread over 18 pens were used as test-subjects. They were divided into three groups which were introduced to one of the two enrichments or no enrichment at all. Both the enrichments contained characteristics which mostly targeted exploratory and foraging needs and, if functional, were thought to mainly have an effect on tail-biting, ear-biting and equipment-biting. The pigs were observed both at initial contact with the enrichments and after having familiarized with them for three days, and the amount of registered enrichment interaction and performed stereotypies were used to evaluate the effect of the enrichment objects. In both enrichment treatments the enrichments occupied the pigs both on day one and after three days. The presence of equipment-biting was successfully reduced on both day one and day three while the presence of tail-biting and ear-biting only were initially reduced. No effect was found on belly-nosing in either enrichment treatment. This suggests that both enrichments are functional over time and efficient in reducing some types of harmful social behaviors. However, belly-nosing would need to be targeted with a different kind of object.

This thesis address the study of the recently popular Apple iOS platform, and its online application marketplace, called the ¡§App Store¡¨. The thesis examines the relation in Youtube videos and raking of the Apps. According to the research result, over 25% people use mobile device to watch the Apps videos. If marketer can manage the result of the searching and embedded the video in high traffic website, it can get more higher Apps ranking and Youtube video views. In addition, people/App player upload the video and share it with friends. It is just like the word and mouth marketing. Whenever people upload a lot of videos and get more video views, it can get higher App ranking. Furthermore, the video type is belonged to game trailer and walkthrough will has more views. In the other hand, the KUSO video will spread quickly in social network website and it brings more video views and Apps downloads potentially.

The trend of globalization makes the political, economic, educational, culture and creative develop very fast. It also because of the vitality of the network information pushes the global continuously. So society produces an idea of " think globally, act locally ". Base on this research background, Bill McKibben (2005) brings up an idea of Deep Economy. It means Continues forever the development in local place. The reference shows the relations among country, market and civil society in globalization. The cultural and creative industries development stimulates city competitiveness. Professor Kiyoshi Miyazakithinks that the integrated community construction must include people, cultural, place, production and view. These conditions makes local develop appreciation. How is the real aspects for Deep Economy? In this study, it uses the Delphi expert questionnaire method (Delphi) to investigate this problem. It is invited industry, government and school tripartite expertsto conduct interviews and questionnaires. These factorsare discussed in the two-stage indicators convergence results by score of experts. After aggregating data, it cansanalysis to construct the five principal components by exploratory factor analysis.These data shows that Deep Economy should have five faces which are "Local Empowerment", "Identity Participation","Knowledge Learning","Cultural Connotation" and ¡§Creative Economy". This study has well proposals for the future development for Deep Economy. Keywords¡G Deep Economy¡BGlobalization¡BCulture and Creative¡BDelphi¡BExploratory Factor Analysis

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Large data sets are difficult to analyze. Visualization has been proposed to assist exploratory data analysis (EDA) as our visual systems can process signals in parallel to quickly detect patterns. Nonetheless, designing an effective visual analytic tool remains a challenge. This challenge is partly due to our incomplete understanding of how common visualization techniques are used by human operators during analyses, either in laboratory settings or in the workplace. This thesis aims to further understand how visualizations can be used to support EDA. More specifically, we studied techniques that display multiple levels of visual information resolutions (VIRs) for analyses using a range of methods. The first study is a summary synthesis conducted to obtain a snapshot of knowledge in multiple-VIR use and to identify research questions for the thesis: (1) low-VIR use and creation; (2) spatial arrangements of VIRs. The next two studies are laboratory studies to investigate the visual memory cost of image transformations frequently used to create low-VIR displays and overview use with single-level data displayed in multiple-VIR interfaces. For a more well-rounded evaluation, we needed to study these techniques in ecologically-valid settings. We therefore selected the application domain of web session log analysis and applied our knowledge from our first three evaluations to build a tool called Session Viewer. Taking the multiple coordinated view and overview + detail approaches, Session Viewer displays multiple levels of web session log data and multiple views of session populations to facilitate data analysis from the high-level statistical to the low-level detailed session analysis approaches. Our fourth and last study for this thesis is a field evaluation conducted at Google Inc. with seven session analysts using Session Viewer to analyze their own data with their own tasks. Study observations suggested that displaying web session logs at multiple levels using the overview + detail technique helped bridge between high-level statistical and low-level detailed session analyses, and the simultaneous display of multiple session populations at all data levels using multiple views allowed quick comparisons between session populations. We also identified design and deployment considerations to meet the needs of diverse data sources and analysis styles.

A discussion paper on the future of the UBC Library in the emerging eLibrary environment was prepared by the UBC Library's eLibrary Discussion Paper Working Group.

Appreciative Inquiry (AI) has gained increasing popularity as a form of organisation development and action research worldwide, yet little research has been published outside of the USA and Canada. This thesis explores the application and evaluation of Appreciative Inquiry (AI) in the unique context of New Zealand through the perspectives of facilitators of AI. I conducted semi-structured, in-depth interviews with nine experienced AI facilitators in order to understand their perspectives on how AI works, under which circumstances it is most effective and how they evaluate AI. Facilitators tend to come from backgrounds that embrace humanistic values, a premise shared by AI. Participants in this study regard the underlying principles of AI as central, whereas they consider concrete processes, such as the 4D-cycle, to be useful but not essential. Facilitators are very concerned about the appropriate use of AI and clearly identified circumstances supportive or detrimental to AI processes. For example, AI may be inappropriate in situations where there is a pre-determined agenda or leadership is very autocratic. Facilitators are also concerned that AI as a methodology should be applied more wholesomely, acknowledging and working through negative emotions rather than suppressing them. Facilitators face a paradox: They embrace values that put the individual centre stage and regard people as human beings rather than human resources. At the same time, they are external service providers to clients who are at times more concerned with quick fixes, and do not want to invest the time necessary to engage in deep reflection on values and transformative change. Findings suggest that we need to reconsider our interpretation of AI towards embracing the underlying humanistic values more, rather than focusing on the concrete applications (e.g. 4D-cycle). The paradox between embracing humanistic values inherent in AI and bottom-line orientation in most organisations warrants further research.

Large data sets are difficult to analyze. Visualization has been proposed to assist exploratory data analysis (EDA) as our visual systems can process signals in parallel to quickly detect patterns. Nonetheless, designing an effective visual analytic tool remains a challenge. This challenge is partly due to our incomplete understanding of how common visualization techniques are used by human operators during analyses, either in laboratory settings or in the workplace. This thesis aims to further understand how visualizations can be used to support EDA. More specifically, we studied techniques that display multiple levels of visual information resolutions (VIRs) for analyses using a range of methods. The first study is a summary synthesis conducted to obtain a snapshot of knowledge in multiple-VIR use and to identify research questions for the thesis: (1) low-VIR use and creation; (2) spatial arrangements of VIRs. The next two studies are laboratory studies to investigate the visual memory cost of image transformations frequently used to create low-VIR displays and overview use with single-level data displayed in multiple-VIR interfaces. For a more well-rounded evaluation, we needed to study these techniques in ecologically-valid settings. We therefore selected the application domain of web session log analysis and applied our knowledge from our first three evaluations to build a tool called Session Viewer. Taking the multiple coordinated view and overview + detail approaches, Session Viewer displays multiple levels of web session log data and multiple views of session populations to facilitate data analysis from the high-level statistical to the low-level detailed session analysis approaches. Our fourth and last study for this thesis is a field evaluation conducted at Google Inc. with seven session analysts using Session Viewer to analyze their own data with their own tasks. Study observations suggested that displaying web session logs at multiple levels using the overview + detail technique helped bridge between high-level statistical and low-level detailed session analyses, and the simultaneous display of multiple session populations at all data levels using multiple views allowed quick comparisons between session populations. We also identified design and deployment considerations to meet the needs of diverse data sources and analysis styles.