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Reklameffektivitet : En studie av kampanjen SAS EuroBonus American Express Card på Arlanda flygplatsStenvinkel, Maria, Granlund, Malin January 2010 (has links)
The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign. To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport. Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign. An even lower degree of the respondents could recall the message and the brands of the campaign. Our recommendations, in order to increase knowledge and awareness about the product, the advertising should be better adapted to its product and the advertising objectives.
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Utilization of highway wildlife plantings by birds and mammalsRoach, Gerald L. January 1985 (has links)
Indiana Department of Natural Resources began a program of right-of-way (ROW) plantings for wildlife in 1976. By 1983, almost 950,000 shrubs had been planted along four-lane highways. The use of these plantings by wildlife was studied from June 1983 to January 1984. Shrub-planted study areas and grassed control areas were identified along four highways. All areas were walked four times during the study period and observed birds, mammals and roadkilled wildlife were recorded. Incidence of roadkill was not affected by the plantings. The number of rabbits was only slightly increased by the presence of shrubs. Planted areas were used by a greater number of bird species and by a much greater number of individual birds than the grassed areas. ROW plantings are an important addition to wildlife habitat.
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Development and validation of the Comfort and Conformity of Gender Expression Scale (CAGES)Spencer, Katherine G., January 2007 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on February 29, 2008) Vita. Includes bibliographical references.
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A visual query language for part21 file based on express data modelNie, Chunsheng. January 2000 (has links)
Thesis (M.S.)--Ohio University, March, 2000. / Title from PDF t.p.
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Space, time, economics and asphalt : an investigation of induced traffic growth caused by urban motorway expansion and the implications it has for the sustainability of cities /Zeibots, Michelle E. January 2007 (has links)
Thesis (PhD)--University of Technology Sydney, 2007.
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Engaging the highway: highway infrastructure and the contemporary city /Levin, Dan. January 1900 (has links)
Thesis (M.Arch.) - Carleton University, 2005. / Includes bibliographical references (p. 155-157). Also available in electronic format on the Internet.
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Integrated carriers, threat or opportunity to conventional air cargo airlines /Lau, Kai-chi. January 1997 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references (leaf 68).
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Equity issues in HOV-to-HOT conversion on I-85 North in AtlantaZuyeva, Lyubov I. January 2009 (has links)
Thesis (M. S.)--City and Regional Planning, Georgia Institute of Technology, 2009. / Committee Member: Amekudzi, Adjo; Committee Member: Guensler, Randall; Committee Member: Ross, Catherine.
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Optimal traffic control for a freeway corridor under incident conditions /Zhang, Yunlong, January 1996 (has links)
Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1996. / Vita. Abstract. Includes bibliographical references (leaves 161-166). Also available via the Internet.
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And never the twain shall meet Baltimore's east-west expressway and the construction of the "Highway to Nowhere" /Giguere, Andrew M. January 2009 (has links)
Thesis (M.A.)--Ohio University, June, 2009. / Title from PDF t.p. Includes bibliographical references.
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