Aim: This study deals with two research questions: RQ1: What competitive advantages does DHL gain from external and internal factors? RQ2: What competitive disadvantage does DHL have? And what DHL can learn from analyzing competitive disadvantage? Method: primary data for this research has been mainly collected through interviews. Moreover, the official reports are used as secondary data to present the empirical situation of DHL. Conclusion: By concerning the external and internal factors of DHL, the SWOT analysis is conducted. The strength of DHL is customer satisfaction, green programme etc; weakness is price, liability insurance etc; opportunities are cooperation development, innovation etc; and threats are tough competitors. The strength and opportunities are regarded as DHL’ competitive advantages, while the weakness and threats are DHL’s competitive disadvantage that need to be fixed. Further study & Implication: In this thesis there is no information to indicate if DHL has any unmet needs, but it must be there. If DHL can enhance itself by providing unmet needs to customer, there is no doubt DHL would be more competitive in the 3PL industry. It is interesting to investigate more work on DHL unmet needs. This study contributes to the companies which plan to develop their competition from inside to outside in the market, especially in 3PL industry. This thesis gives authors deep insights into company success factors and suggestions for dealing with the problems which company may encounter.

The aim of this thesis is to implement a strategic analysis of company Proton, Ltd. using external and internal analysis to determine the current strategic position of the company on the market and identify effective ways for its future development.

In my thesis I decided to focus on the issue of a comprehensive strategic analysis of the Rehabilitation Institut in Kladruby. In my work I will try to assess the overall situation of the institute there and concentrate on the analysis by analyzing the internal and external environment. Sadly, the enter conected with my work is the fact that our economy is in this time in economic crisis. This crisis reflects in health care. In conclusion I will try to summarize and evaluate the trace of reality.

Management of health care organizations is becoming more complex and complicated. Health sector is characterized by highly dynamic environment where strategic management is almost necessary. The aim of this thesis is to formulate a strategic analysis of Hospital Podlesí. External environment is analyzed using method of PEST analysis, Porter's Five Forces and characteristics of the industry. Internal analysis includes analysis of resources, financial analysis and Morton's components. Hospital shortcomings and possible solution are summarized according to previous analysis in the conclusion.

The Master's Thesis is focused on determining the strategic situation and recommending the appropriate strategies for the H&V, s.r.o. companany. The theoretical part describes the basic concepts of strategic analysis and each external and internal strategies. The Theoretical information I drew from the literature follows the practical part, where each strategic analysis is processed. The first chapter of the practical part are processed each by external analysis, which then are applied to the company H&V, s.r.o. The next chapter processes the company's internal analysis. Then the analysis' are summarized in the SWOT analysis. The SWOT analysis serves to define the strengths and weaknesses from the company's internal environment. It also shows opportunities and threats from the external environment. Based on these conclusions, the last chapter recommended a strategy that is suitable for the company H&V, s.r.o. The basic goal of the Master's Thesis is to develop a thorough analysis for the H&V, s.r.o. company and subsequently recommend an appropriate strategy. The main contribution of this thesis submitted shows that H&V, s.r.o. are processed by various external and internal strategic analysis, and subsequently recommended a strategy that could be helpful for company H&V, s.r.o. for business in the future.

The aim of this thesis is to conduct strategic analysis for YORK, spol. s .r. o., specifically an external and an internal analysis. Based on these analyzes, the author suggested the strategy for the chosen company and recommended the future developement. The diploma thesis is divided into the theoretical, methodological and application part. The first part of the thesis explains the basic strategic concepts first. After that, the analyzes for the external and internal environment of the company and the methodology for creating the strategy are characterized. As for the methodology of the thesis, there is described, with what methods for analysis and data collecting the author came to the conclusion. Then the application section follows, which starts with the characteristic of the analyzed company. The external and internal analysis is applied on the company YORK, spol. s r.o. These analyzes define opportunities, threats, strengths and weaknesses. These factors are then processed in a SWOT analysis which synthesizes the acquired findings from the mentioned analyzes above. Based on the SWOT analysis, the strategy and recommendations for YORK, spol. s r. o. are formulated.

The thesis deals with strategic analysis of the enterprise OBALY ČESKO s.r.o. It contains external and internal analysis and an outline of strategy for products VERPALIN and reduced stretch films. In conclusion is given advice.

This diploma deals with strategic analysis in a company Lázně Aurora, s.r.o. There is a description of the theoretical-metodological in the first part with relates to a particular strategy and to strategic analysis. There is direct application of the theoretical learnings into the practice in the cecond part.

The aim of my thesis is to analyse selected enerprise, which is agricultural co-operative in Dolní Cerekev by using specific methods. Implement external analysis and analysis of internal sources, introduce the market in which the firm operates and analyse situation in this market. On account of gained information propose concrete suggestions to firm's management, which should lead to next development of this firm.

Work up a strategic analysis, make external and internal analysis and prepare a strategy for future business development.