The main goal of this thesis is to propose appropriate recommendations towards maintaining or improving financial performance of selected companies in the logistics industry. At the beginning of the practical part is characterized the transport industry and storage. Further presents three selected companies. For all from these companies is monitored 2009 - 2012. For complex view of the current state of performance of companies is worked out traditional financial analysis and calculated economic value added. Then is worked out analyse of sensitivity and factor analysis, which identifies the factors influencing the level of EVA. The thesis is finished by an evaluation of the results, comparing between companies and propose recommendations for maintaining or improving financial performance.

The purpose of this thesis is to identify key factors of integration processes and key factors of business entities cooperation in a sector of viticulture with a focus on aspects of economic efficiency. On the basis of formal requirements, the the-sis is structured into theoretical and practical part. The literature review is car-ried out in the theoretical part of the thesis. The practical part of the thesis is focused on fulfilling the main goal via the implementation of the set of partial goals. A sample of companies is designed for an appropriate evaluation of eco-nomic cooperation impact of wine companies within the wine association VOC Znojmo, while an analysis of secondary data of corporate financial statements is performed. The thesis is completed by primary data resulting from the realized questionnaire survey. Based on conducted analyses, key factors of integration processes and key factors of business entities cooperation within viticulture sec-tor are identified in the diploma thesis. There are also comparisons of results of similarly themed foreign studies.

The Diploma thesis "Boutique Hotels Analysis" is focused on tourism and hotel industry in the Czech Republic. The theoretical part encompasses essential terms and pieces of knowledge in both sectors; the practical part is based on boutique hotel Buddha-Bar Hotel Prague. Provided services, position among competitive subjects in hotel industry market and satisfaction of staff are analyzed. Based on results, strategy for further development and suggestions for increasing competitiveness are recommended.

The aim of the diploma thesis is to evaluate the impact of tourism in the destination of Český Krumlov. To achieve this, it is used secondary sources and results of primary marketing research carried out among local inhabitants. Based on the findings is compilated SWOT matrix and recommendations are proposed to optimize the effects of tourism.

This thesis deals with the issue of increasing competitiveness in the context of sustainable growth in the European Union and the Slovak Republic. The method used in the thesis is a multivariate statistical method called factor analysis. This method enabled to narrow dimension of the input data with the least possible loss of information and consequently we obtained new variables called factors. According to the obtained factors the competitiveness of Slovak regions at NUTS II level was evaluated. Based on these results, it is possible to identify the most competitive region of the Slovak Republic which supports its growth in a sustainable way.

The aim of the thesis is to make segmentation of leisure activities market, to uncover important customer segments and describe the differences in their behavior and feature. Is used the knowledge of social sciences, particularly economics and sociology, with the help of which is described relationship of lifestyle and consumer behavior. The data come from research focused on consumer and media behavior and its relation to population lifestyle. Data were subjected to factor and cluster analysis.

Mazúrová, K. Generation Y behavior in Organic Food Market. Diploma thesis. Brno: Mendel university in Brno, 2019. This master thesis studies behavior of Generation Y on organic food market. The main goal of thesis is to identify factors, motives and stimules, which leads to mentioned generation to purchase organic food and suggest recommendations based on primary and secondary research. Factors, motives and stimules were identified using the factor analysis. The practical part consists of analysis current situation on organic food market abroad and localy and analysis of primary research. In conclusion of the thesis there are improvement suggestions for subjects on organic food market and summarised results of the thesis.

Dobyšarová, D. The impact of the industrial revolution "Industry 4.0" in connection to the corporate education of human resources. Master’s thesis. Brno: Mendel’s university in Brno, 2020. Industry 4.0, in other words the 4th Industrial revolution, where we currently are, is a very relevant topic, which begins to take on importance. The concept of the Industry 4.0 is set up in a way that so called „smart factories“, based on cybernetic-physical systems are being built. Those will gradually take over the manual and routine work performed by people so far. The master’s thesis is looking at the current situation and the competency of respondents. The thesis uses secondary survey data from the PIACC (Programme for the International Assessment of Adult Competencies), used for the assessment of the above-mentioned matters. Based on this data, five factors were determined : attitude towards work, education within the working hours, computer literacy, work-life balance and self-education. These factors are compared between generations X and Y using a t-test for two independent selections. The test measures whether the results of one group (generation X) are significantly different from the results of the second group (generation Y).

The diploma thesis deals with multivariate statistical methods and their environmental applications. The theoretical part is devoted to selected methods of linear regression analysis, method of principal components and the model of classical and robust factor analysis is also described. In the practical part of thesis, the main emission sources of PM1 aerosols in summer and winter period in Brno and Šlapanice are determined by using the classical factor analysis. The main aerosol emission sources in summer and winter in Šlapanice are also identified by using the robust factor analysis. Furthermore, the prediction of concentrations of PM1 aerosols in summer and winter period in Brno and Šlapanice is performed by using the linear regression model.

Title: Analysis of customer satisfaction in Aquapark Příbram Objectives: The aim of this thesis is to conduct content and statistical analysis of data collected directly from customers of Aquapark Příbram. Customers of the public were a research sample with the highest priority. As secondary sample were established trainers of the sports clubs using the Aquapark Příbram. Methods: Data collected from the primary sample were gained via CERM-CSQ based questionnaire Data collected from the secondary sample were obtained by structured interview. This structure was based on our questionnaire. Factor and correlation analysis were used to process quantitative data. Results: The content analysis showed the biggest drawbacks of service quality. According to the statistical analysis some service quality attributes have bigger influence on customer satisfaction than the others. Above mentioned drawbacks belong to those more influential attributes. On the basis of the results obtained certain suggestions were made to increase customer satisfaction. Key words: customer satisfaction, service quality, Aquapark Příbram, model CSQ, factor analysis