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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Customer relationship management in a fashion independent retailer environment; Operationalization and Application

FARHAN, ALI, BASTIEN, MANCINI January 2014 (has links)
The purpose of this study is to explore the different marketing techniques accessible to fashion independent retailers and aiming to strengthen their customer relationship and attract/create a community. It also focuses on understanding the applicability and operationalization of customer relationship management marketing techniques in a specific context, here, a fashion independent retailer. / Program: Master programme in Fashion Management
Fashion independent retailers
customer relationship management
customer relationship
brand community
consumer
community
knowledge sharing
relationship building
community building
postmodernism
tribal marketing
people-to-people
service
dominant logic
Design
Design

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