This Diploma´s thesis deals with complete analysis of company Vinařství LAHOFER, a.s. The thesis includes analyses of SLEPTE, Porter ´s five forces model, fundamental analysis, Kralicek ´s Quick test, chosen indexes of finance analysis and SWOT analysis. On the basis of these analyses have been processed some suggested recommendations, which could improve the current situation of the company.

This thesis analyzes the risks of global and local business environment . The paper shows the actual state of the environment and the associated risks . The risks greatly influence the success of businesses and it is necessary to know them and understand how to respond . Inaction against risks can lead to bankruptcy of the company . In the practical part is an analysis of the certain company. The result of the analysis is to evaluate the state of the company and choose the right strategies to achieve goals.

This master thesis is concerned with financial and business performance evaluation of the company RENATEX CZ a.s. Theoretical part deals with strategic analysis, company performance measuring methods, and financial analysis indicators. The practical part first evaluates RENATEX’s business environment and then, it provides a comparison of the company with selected competitors. While still using benchmarking methods, next phase of the thesis compares operational and financial indicators, services and products in offer, their quality, and implemented business strategies. Finally, the thesis suggests various measures to improve financial and business performance of the company.

This diploma thesis deals with proposals and measures aimed at enhancement of the competitiveness of the company Italská dlažba, which is engaged in import and subsequent sale of Italian pavement and tiles. The final proposals are underpinned by the results of the processed analyses, which are based on theoretical knowledge.

The master’s thesis deals with the processing of business plan for the foundation of the shop with healthy nutrition and raw confectioner’s in Šumperk. On the basis of the theoretical knowledge and processed analyzes of external and internal environment of the company is created a particular business plan, including financial and marketing plan.

The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.

The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.

Predkladaná diplomová práca sa zaoberá kritickou analýzou súčasnej situácie firmy Gorenje Slovakia, ktorá na slovenskom trhu predáva domáce spotrebiče. Analýza externého prostredia odhaľuje možné príležitosti a hrozby na trhu. Na druhej strane, analýza interného prostredia prisieva k určeniu si silných a slabých stránok, a taktiež finančného zdravia spoločnosti. Výsledky analýz sú zosumarizované v SWOT analýze. V poslednom rade sú navrhnuté odporúčania a návrhy pre zlepšenie súčasnej situácie spoločnosti.

The subject of this thesis is to analyze the current situation and design a marketing strategy. The work is divided into three parts: theoretical, analytical and design. The first part is a theoretical overview of the problem of marketing strategy, a description of analytical marketing tools and features in the building. The second part focuses on the analysis of the situation in the company using financial analysis, PEST analysis, Porter's five forces analysis, BCG matrix and SWOT analysis. The third part is to design, formulate marketing strategy using the marketing mix 6P. The conclusion is devoted to communication and promotion mix.

The aim of the thesis is to prepare a draft plan for expanding business activities for the company BS vinařské potřeby, s.r.o.. This precedes a part describing theoretical foundations in accordance with the defined problem and a part dealing with the analysis of internal and external environment in which the selected company is located.