The aim of this thesis is to highlight the importance of folk culture for tourism development and to suggest options for better evaluation and effective use of the potential of folk culture tourism in the selected region based on the results of the analysis in the region of Wallachia. In the introduction of the practical part I deal with the current supply of Wallachia. The fundamental part was quantitative marketing research in the form of a questionnaire survey. The aim of the survey was to identify the participants of tourism in terms of demographic characteristics, determine the purpose of the visit, analyse their financial expenses, and identify subjective perception of culture and assessment of infrastructure and services in the region. I designed a new product called "Wallachia hunt", which aim was to involve young people in the Wallachia culture, tourism allows participants to actively and an interesting way to travel around the region and specifically to discover its natural and cultural wealth. "Wallachia hunt" is based on the worldwide known activity called geocaching. In my work I have put together a detailed proposal for annual testing of this activity.

The aim of this work is to help claryfying the question of why members of baráčník's clubs, who are engaged in maintaining national traditions, are nowadays talking about the decline or even the end of their movement and how they are trying to resist this threat. Baráčník's movement is understood in this work as an artificially created tradition of the late 19th century, which is confronted with today's social reality, which according to one theory, can also be described as an society of experience. In the first phase of the thesis, it is first introduced how, on the basis of concrete arrangements, a centrally organized movement focused on the care of national customs and traditions emerged from the network of pubs table companies. It is monitored how the headquarter of baráčník's movement worked on standardization of baráčník's ideology, symbolism and program. It also shows how these changes in ideology were approached by the members themselves and the public. Special attention is focused on finding the answer, why it was possible that baráčník's clubs have not been canceled in the era of communist regime. In the second phase are solved the problems, how baráčníks organize their activities today, how they thematize their problems with lack of interest in their program and finally how they present...

Anna Jagošová, Slovácký verbuňk v interpretaci dětských tanečníků Abstract The presented thesis deals with the phenomenon of the male solo dance otherwise known as "The Slovacko Verbunk" and its contemporary interpretations performed by child dancers. This phenomenon is a modern element of folklorism and can be observed Moravian Slovakia region in the past two decades. The main theme of the research and subsequent analysis is the form and performance of "Verbunk" by child dancers. Marginal attention is also paid to their own opinions and attitudes towards "Verbunk" as it is traditionally performed by adult male dancers. Moreover, the thesis deals with "Národní přehlídka dětských verbířů," roughly translated as "The National Exhibition of the Child Verbunk Dancer." This exhibition is organized in cooperation within The International Child Folklore Festival called "Kunovské léto" (The Summer of Kunovice) which has undoubtedly influenced the phenomenon of children reinterpreting "Verbunk" dance the most. The backbone of the thesis is a qualitative research based on interviews conducted mostly with the adults involved in the phenomenon - tutors and adult dancers of "Slovacko Verbunk," leaders of the children's folklore ensembles and the children's parents. The aim of this thesis is not only to describe the...