Anotation: The subjekt of the diploma thesis is a creation bound to natural environment and to processes, phenomenons and materials in it. The theoretical part maps a simile isme in the art history and it also explains the term landscape. Practical pictorial part of the thesis follows the theoretical part and it contains series of paintings in which natural processes partake. The research part of the work, in the form of interview with Mgr.A. Lenka Klodová PhD. And Mgr.A. Lukáš Gavlovský, complements the information about present interferences to the nature. Didactical part contains elaboration of the topic for the high school students, whose work takes place directly in the country. Key words: landscape, painting, esthetics, concept, natural processes, ecology, landscape painting

The submitted thesis focuses on the photograph and its role in the process of disseminating disinformation in the online environment. The thesis deals with the opinion that, despite the fundamental changes in the understanding of photography and its credibility, which together with the transition from its analogue form to digital one, photography retains the status of an authentic medium. For this reason photography is becoming a very powerful tool for spreading misinformation. The thesis deals with the theoretical basis of objectivity of photography, its documentary value and expectation of authenticity. The role of the context, which is crucial for understanding the photographic message, will be emphasized. The thesis also defines the basic concepts related to the phenomenon of disinformation. The strategies used to spread disinformation via photography is also presented. In the practical part of the thesis particular disinformative photographic messages is analyzed. Ways to verify the authenticity of particular photographic images are presented. Keywords: photography, authenticity, disinformation, hoax, fake news, online environment, manipulation

5 Abstract This thesis deals with topic concerning photography and its relation to reality in work of French philosopher and art historian Georges Didi-Huberman. The thesis is divided into two main chapters. The first main part includes introduction to Didi- Huberman's approach and familiarization with his terms as well as theoretical analysis of photography through his work. This part also includes comparison with approach of the other authors, for example with Roland Barthes. The goal of this thesis is to identify possible ways thinking about photography, from the perspective of photography as a construct and photography as a testimony. The goal of the second main part is to use Didi-Huberman's approach and apply it on several selected photographies within contemporary context. Key Words Didi-Huberman, photograph, construction, testimony, surviving images

Photographs of People from Employer's Point of View Abstract This thesis deals with capturing the image of employees and other people on photographs and use of these photographs by an employer. The aim is to address possibilities of using image of people, from its creation, publishing it or using it in different ways, to its erasure or destruction, all of that in labour law context. This thesis is divided into three main chapters. The first part deals with protection of personality of an individual in Civil Code and Labour Code. It describes capturing the image of an employee and using the image with and without their consent. Second chapter focuses on photographs in context of data protection, mainly with respect to processing photographs as personal data using legal titles in Art. 6 of Regulation (EU) 2016/679 of the European Parliament and Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation). The findings from previous chapters are applied on practical situations in all stages of employment in the third chapter. Part of this chapter is dedicated to the responsibility of an employee to abide the creation of portrait and to the questions of...

This diploma thesis deals with digital nomadism (modern way of teleworking, enabled mainly by the existence of internet and social networks) and implications of this phenomenon for journalistic environment and media functioning. In the Czech environment, this issue has been explored so far, and digital nomadism is rapidly changing in view of the rapid technological development of the media environment on the internet. The author wanted to add this gap to the thesis, both in theory and in primary research. Through interviews with specific digital nomads (especially Czechs and Czechs), she tries to answer basic questions about how the digital nomads actually happened, their motivation, the specifics of their work and, last but not least, whether it is possible as a digital nomad - actually a journalist to feed. The concept of digital nomadism first captures theoretically, both in general, in the context of the technological development of the media environment (new media and formats) and changes in the labor market in the journalistic environment, and specifically in terms of media theory. Specifically, it analyzes digital nomadism in the context of technological convergence and media hybridization. In particular, on the basis of available, mainly foreign literature, the concept and concept of digital...

TITLE: Food as a Theme in Art and Education AUTHOR: BcA. Julie Chrpová DEPARTMENT: Department of Art Education SUPERVISOR: doc. PhDr. Martin Raudenský, Ph.D. ABSTRACT The thesis deals with "food" as a theme in art and education. Food and prepared dishes are displayed in a variety of ways throughout human history. The method of imaging includes both artistic and documentary elements. In this work the development of visual depiction of food and meals with a focus on photography is mapped. The findings from the literary part of the thesis were subsequently used in the creation of the author's book and in the realisation of the didactic project. The author's book is a method of blending the tradition of art culture with the means of contemporary visual communication. It consists of a set of photographs and is not only a visual record of the menu, but also illustrates the process of preparing selected dishes from raw materials, through self-preparation, to mapping the kinds and the amount of waste generated by food preparation. In the didactic part, the topic of the thesis is used to understand the importance of nutrition in human life by verifying the didactic project through the educational process. The didactic part is focused on interconnection of art education and health education with overlap into...

This diploma thesis is focused on the perception and utilization of a photography connected with visual materials used for a marketing communication on social sites. Thanks to applying the researches of an eye tracking, in-depth interview and questionnaire survey were identified the factors that have an effect on a consumer and have influence on his perception and preferences. The attention was paid mainly to the effect of a coloured photography in comparison with a black and white picture, to the effect of a visualization of a bigger space on the photography in comparison with the detail view, to the effect of different number of people in the photography, and to a different depth of field in the photography. By the analysis of all these factors was achieved the main goal of this thesis that is the proposal of appropriate recommendations regarding the marketing communication on social sites when using photographs. These recommendations were suggested mainly for energy drinks sector.

(in English) The diploma thesis entitled "Communication and visual presentation of the Girls Without Clothes brand on online platforms and their influence on creating a community of customers" analyzes the image of the clothing company Girls Without Clothes from two points of view. Primarily, it examines the communication of the brand on the social media platforms Facebook and Instagram. Subsequently, attention is drawn to opinions of those customers who follow the brand on these specific platforms. The theoretical part of the thesis focuses on explaining the necessary topics (visuality, community, advertising image, etc.) from the fields of visual rhetoric, image theory and media theory. In the practical part, the company Girls Without Clothes is first introduced and then placed in a competitive environment. The image of the company is explored using the analysis of visual images, focusing primarily on the method of communication. Specifically, the emphasis is placed on significant elements that may appear in communication, such as the use of humor, vulgarisms, being on first-name terms, etc. The various aspects shaping the way of communication are studied in detail and compared with competing local companies Life is porno and Surfr, which are, in some ways, similar to the brand Girls Without...

This diploma thesis focuses on the topic of Instagram accounts of media companies in the context of news values. It studies how selected media companies choose their content for Instagram accounts, and what news values are crucial to them when picking their posts. The aim of the work is the analysis of the dominant news values and the description of the specifics of Instagram contents. Using a combination of quantitative content analysis of Instagram posts of monitored media accounts and qualitative structured interviews with administrators and editors of Czech media newsrooms profiles, the author tries to answer research questions and confirm or disprove the hypotheses. The conclusions of the thesis show that the Instagram environment is highly competitive for news organizations with pressure on the speed and attractiveness of their posts. Therefore, the news media use various opportunities, which their Instagram account allows them, to satisfy their audience or attract new followers. However, the monitored sample does not confirm the existence of cross-prevalent dominant news values, or universal posts or topics that would be used by the media on Instagram.

The thesis deals with the issue of photographs taken during the Rwandan genocide in 1994. The ethnically motivated conflict, in which the Hutu majority tried to exterminate the Tutsi minority, claimed almost a million victims in a hundred days. The Rwandan genocide is notoriously associated with machetes and radio. Most of the victims were killed with primitive weapons, and the murders of neighbours and family members took place under the influence of a propaganda radio broadcast. The thesis describes how photojournalism in the 1990s reported on such a specific conflict as modern genocide. The thesis uses visual framing analysis, which is based on the theory of framing. After that it was possible to identify the recurring visual frames through which the Rwandan genocide is depicted in the images.