The central theme of the diploma thesis is fashion photography on the cover pages of Vogue magazine international editions. In the empirical section, the author uses a combination of quantitative content analysis and qualitative semiotic analysis based on the concept of the French semiotics Roland Barthes. The quantitative section of the analysis works with a sample of 87 photographs, from which 8 images are later selected for the semiotic part. At the denotative level, the analysis looks for common and different signs of individual editions. At the level of the connoted image, the author tries to decode the contained signs and their meanings. The semiotic analysis traces linguistic messages, the narrative, the paradigmatic and syntagmatic arrangement of photography, or the presence of national identity. Part of the work is also a theoretical section dedicated to fashion magazines and changes in the aesthetics of fashion photography. This part contains an excursion into the history and present of fashion photography and presents prominent personalities in the field. In the theoretical part, the author defines the terms that form the ground for empirical research. At the end of the work, the results of the analysis and their interpretation are presented.

The aim of the diploma thesis is to create a catalog of negatives from the photo archive of ethnographer Antonín Václavík, which is located in the archives of the Museum of Southeast Moravia in Zlín. The introduction to the catalog mentions the biography of Antonín Václavík and his contribution to czech ethnography. Photographic material, its history and characteristics with regard to the processed material are also discussed here. The thesis also includes a dictionary of technical terms and indexes.

The aim of the work was to put together the list of possible ways to use high resolution image in real estate practice. Photographies are created by stitching more than one image on itself. Further on was developed methodology of working with these images and was made an illustration with detailed description of the procedure for each individual case. For each procedure were proposed possibilities in practical using. For the thesis purposes was conducted real estate and public survey. Based on results of the survey were purposed draft measures to improve internet real estate advertising.

The aim of this work is the qualitative analysis of the new wave of female gaze photographers with a comparison of the female gaze pioneers. For this purpose, there were used photographs by Arvida Bystr​öm​, Petra Collins, Harley Weir, and Cindy Sherman, Nan Goldin, Corinne Day, which were published in fashion magazines such as ​Vogue, Harper's Bazaar, i-D, Dazed, and ​Vice​. The theoretical part examined how female identity has been shaped by western culture and dominant ideology, and how patriarchy paradigm has influenced the visual representation of women in art, pop culture, and advertisement. It is shown through key feminist concepts including Simone De Beauvoir, Betty Friedan, Judith Butler, John Berger, Laura Mulvey, theory of young girl, gagafeminism, and xenofeminism. The second part of the thesis is dedicated to social semiotics analysis of each photograph and the results of this research, which show changes of topics in the female gaze content and the shift to social media-related topics and the virtual representation of women. The work could enrich further research in the field of feminist aesthetics, fashion journalism, photography, advertisement, and social media.

This thesis, The Self-myth: Profile Picture of Youth, show how adolescents use technologies for visual on-line self-presentation. Firstly, we describe the context of social media, the social network site Facebook and the concept of digital youth. In the next part we study construction of the profile picture and the important role of digital tools in the on-line lives of teenagers. The last part is the theory of semiotics and readers can see how youth create own self-myth.

This study presents research of role of title photographs in selected czech and foreign daylies. Theoretical part introduces visual culture concepts and role of photographic images in journalism, specificity of photojournalism, photographic genres and title photographs. Next part is dedicated to concept of new values, going from original Galtung / Ruge's taxonomy to contemporary revisited version of Harcup / O'Neill's. The last theoretical chapter introduces concept of gatekeeping and picture editor as visual gatekeeper. The practical part of this study is examining title photographs of 8 czech as well as foreign journals in 4 week long period. I am using method of content analysis, based on paper The content analysis of visual images and Gillian Rose's book Visual analysis. In my study I had applied news values to photographic materials. I chose combination of original Galtung / Ruge's concept together with Harcup / O'Neills contemporary revision, putting attention to entertaining aspects of media contents. The other paramteres I was following in my study were origin, size, topic, theme, negativity, orientation, gender content, etc. As a result I did find that there is very common way how dailyes handle with title photographs, which are having special status among other visual materials. There is...

The present thesis is dealing with the theoretical concept of modernity. It is attempting to define the concept with a reference to the experience of a shifted time-perception. The first part of the text analyses some of the theoretical approaches to the concept. The following parts are dedicated to the work of Walter Benjamin and Siegfried Kracauer and are trying to examine the way in which those two described their own experience of modernity.

This thesis is a reflection from the cultural studies point of view of my personal volunteer experience in Ukraine. Its focus is to present practical use of anthropology or cultural studies knowledge in such field as volunteer or humanitarian work in a different culture. It suggests use of photography as a method of cognition of the environment. It presents an auto- photographic method as an alternative to a research using classical methods of visual anthropology. This thesis also presents two sets of photographs taken by children in a local orphanage which record their possible worlds. Key words: volunteering, auto-photography, visual anthropology, qualitative research, possible worlds

The topic of the thesis is the comparison of photographs in year-books of magazine Týden and year-books of Lidové noviny newspaper from the point of view of the News values, as set by Johan Galtung and Mari Ruge and their successors, and also with respect to other qualities and values which are crucial in the process of selection of news photographs. The year-books of chosen media are the summaries of their production of given year, they are the selection of events which are considered the most important of that year. From the visual point of view, the year-books have much more space devoted to photography than their standard issues. The number of photographs and their size are therefore much higher. The thesis compares two pairs of year-books with a nine-year interval between them. This makes us compare the shifts and changes of their qualities in time, using a quantitative analysis research. The important part of the thesis is devoted to the routines of editorial staff, who are responsible for the selection of photographs. To explain this part, we used interviews with photo-editors or image editors. In these interviews we put emphasis on the very fundaments of editors work, the factors and circumstances which limit and affect his work and we also identified the values or qualities of photographs which are...

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