Title of study: Proposal for the corporate design of FTVS UK Study aim: An analysis of the present situation in the area of the faculty's visual style and proposals for its amelioration by means of a graphic manual. Method: Analysis of internal and external documents and a semi-structured interview are used in this Master's Thesis. Results: A complete graphic manual of FTVS will be presented as a final proposal for an amelioration of the present state. Key words: company communication, company identity, corporate design, logo, graphic manual

In my diploma thesis I'm dealing with questions of visual communication and corporate identity in connection with company's management. At first I briefly characterize termins connected with this topic such as communication, visual communication, corporate identity. In the second part of my thesis I made a set of advices and recommendations for management of small companies, which should help them to orient in the problematics of corporate identity and visual style. These recommendations are supported by practical example of graphical manual I made for that.

Design, Grafiskt program, Symbol, Hair

The thesis deals with corporate identity, corporate design and corporate image of the Czech government institutions. Special attention is paid to logo, using colours or shapes, typography and composition in terms of theory of graphic design and comparision of foreign examples. In its conclusion the thesis presents graphic manual of a government corporate identity as a proposal to the future.

This Master´s Thesis deals with the visual style of a small company Jahody Stebno which specialises in seasonal harvesting and selling of strawberries. It concerns a corporate design with the main emphasis on its logo, font and colors. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of a concurrence in the field. In its conclusion the thesis presents a graphic manual that could be used by the company in the future.

Systrarnas är en restaurang- och cateringfirma i Luleå. Syftet med denna studie var att hjälpa företaget att ta fram en ny grafisk profil som tydligt förmedlar företagets mål och värderingar. Den framtagna grafiska profilen presenterades i en grafisk manual. Studien inleddes med en semistrukturerad intervju med uppdragsgivarna för att ta reda på företagets bakgrund, vision, deras mål och värderingar. För att få en uppfattning om konkurrenternas logotyper utfördes en visuell innehållsanalys. Strukturerade intervjuer samt enkätundersökningar genomfördes för att ta reda på målgruppens åsikter om logotyp, färg, typsnitt och det grafiska utseendet. Inhämtade åsikter gav underlag för att se hur väl logotyp och grafisk profil förmedlade Systrarnas mål och värderingar. Målgruppens åsikter var sedan med och influerade Systrarnas val av den slutliga grafiska profilen. Den slutgiltiga grafiska profilen och logotypen som togs fram som förslag till Systrarnas visades förmedla företagets värderingar och mål, förtroendeingivande, kompetens och familjeföretag, vilket även var målet med föreliggande studie. / Systrarnas is a restaurant and catering company in Luleå. The purpose of this study was to help the company develop a new visual identity that clearly conveys the company's goals and values. The developed graphic profile was presented in a graphic manual. The study began with a semi-structured interview with the principals to find out the company background, vision, goals and values. A visual content analysis was performed to analyze the competitors' logotypes to get an idea of how companies within the same industry profile themselves. Structured interviews and surveys were conducted to determine the target group's opinions about the logotype, colors, fonts and graphic appearance. Their opinions gave basis to see how well the logotype and graphic identity brokered Systrarnas goals and values. The target group's views affected Systrarnas selection of the final graphic profile. The final graphic profile and logotype were developed as a draft for Systrarnas and convey the company's values and goals, trustworthy, competence and family businesses . This was also the purpose of this study that the company's goals and values were to be conveyed in the graphic profile.

This Master´s Thesis deals with the visual style of Elementary school and Kindergarten Brno, Blažkova 9, state-funded institution with the main emphasis on its logo. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of elementary schools of both the same and different localization throughout the republic. The monitoring of various elementary schools and their logos including their applications has been carried out as a basis for the thesis. In its conclusion the thesis presents author´s design of graphic manual that should be used by the above mentioned elementary school for presentation purposes from school year 2016/2017 onwards.

This diploma thesis focuses on the visual presentation of the Department of Physical Education Faculty of Education of the Charles University. Its aim is to analyse the current situation in the unified visual style of the department and propose improvement through a new graphic manual. The theoretical part contains information about the Department and its functioning, about cooperation with the university sports club and about the presentation of the department at various events. The theoretical part explains the background issues of the corporate identity and corporate image and shows how the selected departments at the Charles University in Prague and other Czech universities visually present themselves. The practical part analyses students, graduates, teachers' and the management's opinion of the work and visual appearance of the Department of Physical Education. And the key points of the presentation of the department in the graphic manual are summed and presented here. The knowledge acquired from this thesis and its output are primarily intended for employees of the department and people who will help with the graphical presentation of the department. Secondly, other departments that are planning to create their own visual style can get inspired by this work's models.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires.

För att särskiljas från konkurrenter och vara förtroendeingivande är en konsekvent grafisk identitet av stor vikt. Därför syftar föreliggande undersökning till att modernisera den grafiska identiteten hos Falu Glastjänst för att denna ska förmedla hållbarhet, kvalité och service. Vidare är målet att leverera en webbsida där den grafiska identiteten tillämpas och en rekommenderad grafisk manual till Falu Glastjänst. Semi-strukturerade intervjuer genomfördes med Falu Glastjänst och en kund till företaget. Två webbaserade enkätundersökningar utfördes där den första syftade till att ta reda på målgruppens tillvägagångssätt vid behov av ett glasmästeri, medan den andra enkäten utfördes för att testa det framtagna materialet på potentiella kunder. Vidare genomfördes Card Sortings med fyra potentiella kunder och tre personer inom IT-branschen för att bygga en maximal hierarki och således en användarvänlig webbsida. Undersökningen resulterade i en logotyp och grafisk identitet som enligt Falu Glastjänst samt tidigare- och potentiella kunder förmedlar hållbarhet, kvalité och service. Från undersökningen har även en webbsida kunnat tas fram, där hierarkin är baserad på respondenternas och således målgruppens önskemål och vanor. / Graphical identity is important for a company to distinguish itself from the competition and to give it a reliable business image. The present study aims therefore to modernize the graphical identity of Falu Glastjänst in order to communicate sustainability, quality and service. A further goal is to develop a website in which the modernized graphical identity is applied as well as a recommended graphical manual for Falu Glastjänst. Semi-structured interviews were conducted with Falu Glastjänst and one of its customers. Two web-based surveys were carried out. The first survey aimed at studying the behavior of a target group in need of glazing service. The second survey was carried out to test the results of the first survey on a new group of potential customers. In order to build a user-friendly website with best hierarchy, Card Sortings was carried out with four potential customers and three IT professionals. Results of the study include a new logotype and graphic identity which communicate sustainability, quality and service. This has been confirmed by Falu Glastjänst as well as their former and potential customers. A further result of the study is a new website for Falu Glastjänst with a hierarchy based on participants of the study and thereby the target group’s wishes and habits.