The purpose of this paper is to examine the narrative in You are a bad man, mr Gum! to be able to understand and explain the intermedial aspects of the work. I assume an intermedial, narratological and reception theory perspective in my analysis. The method of close reading is used combined with a reader-oriented perspective. I examine the medial aspects of the chosen work through the pictures, the text, and the iconicity of the typographical pattern of the text. To reach my goal, the following questions are dealt with: What is the character of the narration? How do the various media interact in the production of meaning? What is the relationship between the text and the implicit reader? What is the narratological difference between reading the book aloud and silently?   The theoretical framework f the paper consists of narratological and intermedial theories. Its investigation demonstrates that the book gains from being read from an intermedial perspective. Reading the book aloud creates a synergy between the medial aspects of the book which is missed in sillent reading. The paper also shows that the iconic perspective helps interaction while reading the book; the typographical design of the book triggers interpretations in terms of similarity.