AI applications are today implemented in a wide range of settings with the goal of achieving greater efficiency. However, these implementations can not be guaranteed to be free of risks. This study investigated how people perceive these risks and benefits, and whether there were any notable differences to be found between the domains in which they appear, in this case e-commerce/marketing and healthcare. Additionally, the relationship between the perceptions and individual positive and negative attitudes towards AI were examined by utilizing an affect heuristic framework. The findings showed that the two domains did differ from one another, as ratings of both perceived risks and benefits were higher for the healthcare domain compared to the e-commerce/marketing domain. Further, an inverse correlation between ratings of risks and benefits were found within each domain, which is consistent with the affect heuristic framework.

Based on the fact that accessibility in rural areas relies heavily on car traffic, call-driven traffic has been used in different regions to improve public transport usage in rural areas, while it has been difficult to maintain due to high maintenance and long waiting time. Over the past decade, a new demand response transit (DRT) service came into light, which combines with new technologies to provide a more attractive and efficient transport service. Now the Public Transport Authorities have the vision to change this situation of call-driven traffic. In this project, Södertälje and Nykvarn rural area was chosen to be the pilot area of the new DRT service, where a network algorithm was designed to support the routing choices of the new mobility service. The objective of the network algorithm is to achieve an optimal route based on the cost function i.e. operational cost and passengers’ ride time. In addition, the network algorithm is able to test different scenarios, in which user-friendly and operator-friendly scenarios were tested. The result has shown that user-friendly scenarios provide a lower passenger ride time and fleet travel time with the same amount of requests. On top of that, several recommendations regarding improving the service design were proposed in order to optimize customer satisfaction and operation cost. / Baserat på faktumet att tillgängligheten på landsbygden är mer eller mindre byggd på biltrafik så har anropstyrd trafik använts i flera regioner för att förbättra kollektivtrafikanvändningen på landsbygden. Systemet är dock gammalt och lett till svårigheter för drift och underhåll samt långa väntetider. Under det senaste decennium har det utvecklats nya mobilitetslösningar som styrs när behovet uppstår (DRT-service), som kombineras med ny teknik för att ge en mer attraktiv och effektiv transport service. Nu har offentliga transportmyndigheter (PTA) visionen att förbättra denna anropstyrda trafik. I detta projektet valdes landsbygden i Södertälje och Nykvarn som pilotområde för den nya DRT-servicen, där nätverksalgoritmen utformades för att kunna stödja de olika val av vägar för nya mobilitetstjänsten. Målet med nätverksalgoritmen är att uppnå en optimal väg baserad på de kostnadsfunktioner t.ex driktkostnader och passagerarens körtid. Dessutom testas nätverksalgoritmen i olika scenarier, vilket är användarvänliga och driftvänlga scenarier. Resultatet visade att användarvänlga scenarier ger en mindre passagerartid och fordonets resetid gentemot samma mängd av förfrågningar. Dessutom gavs rekomendationer angående hur man kan förbättra tjänstedesignen för att optmiera kundnöjdhet och driftkostnad.