Being inconspicuous in the dark outdoors can cause accidents including physical injuries. To prevent pedestrian being involved in accidents it is necessary to make them most visible to approaching people.This Master’s Thesis examines the use of retroreflective clothing in a semi-dark urban environment to provide safety through conspicuity. Through analysing the lighting situation in Stockholm, the ability of the human vision, reactions and existing products it has led to experiments and surveys to find the most efficient line placement and pattern to make an individual recognizable as human on approach.The results were that body outlines and horizontal lines along joints made a human most identifiable. Most conspicuity was given when lines were wider than 2cm and patterns contrasted to the surroundings.As the experiment was conducted in a semi-dark setting, different retroreflective design solutions might be more adequate for other lighting scenarios with more or less light

Background:Fristads has noticed needs and necessity of high visibility work wear in the market, particular for the high risk working industries. In addition to it, new international standards for work wear will be introduced in year 2013 which may put higher requirements on visibility of the work wear. Fristads aims to be the first company to develop the new product and pricing is one of the major problems they encounter. After studying different relevant literatures, we have decided to approach the pricing problem using customer value based pricing as the starting-point.Purpose:To identify and analyse the pricing with focus on customer values and product launch. Methodology:My research methodology has a qualitative approach with a certain quantitative feature, and it follows the inductive reasoning. Uncontrolled studies of preferences and intentions have been used when three dealers and one end-customer were interviewed. Secondary sources have been reviewed and the critical pricing issues are identified. The primary data obtained from the interviews is made as foundation for the creation of the price strategy.Result:The interviews have shown that the customers like Fristads’ product idea and the design of the work wear with enhanced visibility. A probably accepted price on the new work wear has been defined according to the customer survey. Pricing strategies for the product launch focusing on the customer value have been recommended. The final decision on the price strategy shall however be made in concurrence with the other strategies at Fristads in order to cover all the aspects. / Program: Master Programme in Fashion Management

Title:Price Strategy for Product Launch – from the Customer Value Perspective Seminar date:29th August 2011Course:Master thesis in Fashion ManagementCredits:15 ECTSAuthor:Sandra Yin-Kwan KoTutor: Lisbeth Svengren HolmBackground:Fristads has noticed needs and necessity of high visibility work wear in the market, particular for the high risk working industries. In addition to it, new international standards for work wear will be introduced in year 2013 which may put higher requirements on visibility of the work wear. Fristads aims to be the first company to develop the new product and pricing is one of the major problems they encounter. After studying different relevant literatures, we have decided to approach the pricing problem using customer value based pricing as the starting-point.Purpose:To identify and analyse the pricing with focus on customer values and product launch. Methodology:My research methodology has a qualitative approach with a certain quantitative feature, and it follows the inductive reasoning. Uncontrolled studies of preferences and intentions have been used when three dealers and one end-customer were interviewed. Secondary sources have been reviewed and the critical pricing issues are identified. The primary data obtained from the interviews is made as foundation for the creation of the price strategy.Result:The interviews have shown that the customers like Fristads’ product idea and the design of the work wear with enhanced visibility. A probably accepted price on the new work wear has been defined according to the customer survey. Pricing strategies for the product launch focusing on the customer value have been recommended. The final decision on the price strategy shall however be made in concurrence with the other strategies at Fristads in order to cover all the aspects. / Program: Magisterutbildning i Fashion Management

The problem addressed in this thesis is the detection, localisation and tracking of human workers from mobile industrial machinery using a customised vision system developed at Örebro University. Coined the RefleX Vision System, its hardware configuration and computer vision algorithms were specifically designed for real-world industrial scenarios where workers are required to wear protective high-visibility garments with retro-reflective markers. The demand for robust industry-purpose human sensing methods originates from the fact that many industrial environments represent work spaces that are shared between humans and mobile machinery. Typical examples of such environments include construction sites, surface and underground mines, storage yards and warehouses. Here, accidents involving mobile equipment and human workers frequently result in serious injuries and fatalities. Robust sensor-based detection of humans in the surrounding of mobile equipment is therefore an active research topic and represents a crucial requirement for safe vehicle operation and accident prevention in increasingly automated production sites. Addressing the described safety issue, this thesis presents a collection of papers which introduce, analyse and evaluate a novel vision-based method for detecting humans equipped with protective high-visibility garments in the neighbourhood of manned or unmanned industrial vehicles. The thesis provides a comprehensive discussion of the numerous aspects regarding the design of the hardware and the computer vision algorithms that constitute the vision system. An active nearinfrared camera setup that is customised for the robust perception of retroreflective markers builds the basis for the sensing method. Using its specific input, a set of computer vision and machine learning algorithms then perform extraction, analysis, classification and localisation of the observed reflective patterns, and eventually detection and tracking of workers with protective garments. Multiple real-world challenges, which existing methods frequently struggle to cope with, are discussed throughout the thesis, including varying ambient lighting conditions and human body pose variation. The presented work has been carried out with a strong focus on industrial applicability, and therefore includes an extensive experimental evaluation in a number of different real-world indoor and outdoor work environments.

Fluorkemi används på varselkläder i syfte för att skydda textilen mot smuts, vatten, fett och olja. Kemikalierna är skadliga för människor och miljö, de är dessutom mycket svårnedbrutna eller så bryts de inte ner överhuvudtaget. Kemikalierna är utvecklade av människor och delas upp i perfluorerade och polyfluorerade ämnen (PFAS). PFAS klassificeras också som PBT-ämnen, vilket står för att de är persistenta, bioackumulerande och toxiska. Studien är utförd i ett samarbete med Tranemo Textil AB, där behovet av fluorkarbonberedning på varselkläder undersökts. Syftet med studien är att undersöka utifrån användning och tvättprocess om fluorkarbonberedning är essentiell på varselkläder. Genom intervjuer med experter och tvätterier har studien fått fram information om fluorkemi och hur tvättprocessen ser ut. Resultatet från intervjuerna har kombinerats med tester på tyger och på ett bärprov med ett byxben med fluorkarbonberedning och ett byxben utan. Bärprovet har testats av en person i dennes dagliga arbete under sex månader. Studien har sammanställt resultatet och kan konstatera att fluorkemin har negativ påverkan på människa och miljö, vilket ligger till grund för en diskussion kring vad som är nödvändig användning. Vidare kan det konstateras att fluorkarbonberedningens effekt försämras över tid, genom användning, tvätt och annan yttre påverkan. Slitaget sker ojämnt och vissa delar av ett plagg kan ha god avvisande effekt medan andra delar är så kallade öppna friytor. Smuts kan då gå in under beredningen och kapslas in. I resultatet har det också framkommit att rätt skötsel av den här typen av plagg är viktigt och att återaktivering genom värme är väsentlig. Samtidigt belyser respondenterna återkommande en mentalitet hos arbetare att de vill att plaggen ska visa att de arbetar och därför vara smutsiga, vilket medför att många plagg sällan tvättas. Genom utförda intervjuer och tester har studien kommit till slutsatsen att fluorkemi inte är nödvändig på varselkläder. Den yttre påverkan som relativt snabb sliter på beredningen genom användning och tvätt i kombination med att fluorkemin inte fyller någon långvarig avvisande funktion är aspekter som tagits i hänsyn för slutsatsen. / Fluor chemistry is used on high visibility workwear to protect the textile from dirt, water, grease, and oil. The chemicals are harmful to people and the environment, they are also very degraded, or they do not break down at all. The chemicals are developed by humans and divided into perfluorinated and polyfluorinated substances (PFAS). PFAS is also classified as PBT substances, which means that they are persistent, bioaccumulate, and toxic. The study was in collaboration with Tranemo Textil AB, where the need for fluorocarbon finish for high visibility workwear was explored. The purpose of the study is to investigate if a fluorocarbon finish is essential on high visibility workwear, based on the use phase and washing process. Through interviews with experts and laundries, the study has obtained information about fluor chemistry and how the washing process works. The results of the interviews have been combined with tests on fabrics and on a wear test that has been tested in the person’s daily work for six months. The wear test is trousers with one leg with fluorocarbon finish and the other leg without. The study has compiled the results and can find that fluor chemistry has a negative impact on humans and the environment, which forms the basis for a discussion about what is essential use. Furthermore, it can be found that the effect of the fluorocarbon finish impairs over time, through use, washing, and other external impacts. The abrasion is uneven, and some parts of the garment can still have a good repellent effect, while other parts have so-called open surfaces. On the open surfaces, dirt can enter during the fluorocarbon finish and be encapsulated. The study has also emerged that proper care of this type of garment is important and that reactivation through heat is essential. At the same time, respondents repeatedly highlight workers' mentality that the garment should show and reflect high work ethics. This causes that many garments are rarely washed and become very dirty. Through interviews and tests, the study has concluded that fluor chemistry is not necessary for high visibility workwear. The external effects with relatively quickly abrasion on the finish through use and washing, this in combination with that fluor chemistry does not fulfil any long-lasting function are aspects that have been considered in the conclusion.