Background:Fristads has noticed needs and necessity of high visibility work wear in the market, particular for the high risk working industries. In addition to it, new international standards for work wear will be introduced in year 2013 which may put higher requirements on visibility of the work wear. Fristads aims to be the first company to develop the new product and pricing is one of the major problems they encounter. After studying different relevant literatures, we have decided to approach the pricing problem using customer value based pricing as the starting-point.Purpose:To identify and analyse the pricing with focus on customer values and product launch. Methodology:My research methodology has a qualitative approach with a certain quantitative feature, and it follows the inductive reasoning. Uncontrolled studies of preferences and intentions have been used when three dealers and one end-customer were interviewed. Secondary sources have been reviewed and the critical pricing issues are identified. The primary data obtained from the interviews is made as foundation for the creation of the price strategy.Result:The interviews have shown that the customers like Fristads’ product idea and the design of the work wear with enhanced visibility. A probably accepted price on the new work wear has been defined according to the customer survey. Pricing strategies for the product launch focusing on the customer value have been recommended. The final decision on the price strategy shall however be made in concurrence with the other strategies at Fristads in order to cover all the aspects. / Program: Master Programme in Fashion Management

Title:Price Strategy for Product Launch – from the Customer Value Perspective Seminar date:29th August 2011Course:Master thesis in Fashion ManagementCredits:15 ECTSAuthor:Sandra Yin-Kwan KoTutor: Lisbeth Svengren HolmBackground:Fristads has noticed needs and necessity of high visibility work wear in the market, particular for the high risk working industries. In addition to it, new international standards for work wear will be introduced in year 2013 which may put higher requirements on visibility of the work wear. Fristads aims to be the first company to develop the new product and pricing is one of the major problems they encounter. After studying different relevant literatures, we have decided to approach the pricing problem using customer value based pricing as the starting-point.Purpose:To identify and analyse the pricing with focus on customer values and product launch. Methodology:My research methodology has a qualitative approach with a certain quantitative feature, and it follows the inductive reasoning. Uncontrolled studies of preferences and intentions have been used when three dealers and one end-customer were interviewed. Secondary sources have been reviewed and the critical pricing issues are identified. The primary data obtained from the interviews is made as foundation for the creation of the price strategy.Result:The interviews have shown that the customers like Fristads’ product idea and the design of the work wear with enhanced visibility. A probably accepted price on the new work wear has been defined according to the customer survey. Pricing strategies for the product launch focusing on the customer value have been recommended. The final decision on the price strategy shall however be made in concurrence with the other strategies at Fristads in order to cover all the aspects. / Program: Magisterutbildning i Fashion Management

Submitted by José Luiz silva (luizsilva7798@gmail.com) on 2016-12-13T23:01:50Z No. of bitstreams: 2 Dissertação final após banca.pdf: 2016415 bytes, checksum: 4b30279b589fb6ac980550da3e964596 (MD5) Dissertação final após banca.pdf: 2016415 bytes, checksum: 4b30279b589fb6ac980550da3e964596 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2016-12-26T13:51:52Z (GMT) No. of bitstreams: 2 Dissertação final após banca.pdf: 2016415 bytes, checksum: 4b30279b589fb6ac980550da3e964596 (MD5) Dissertação final após banca.pdf: 2016415 bytes, checksum: 4b30279b589fb6ac980550da3e964596 (MD5) / Made available in DSpace on 2017-01-04T13:49:53Z (GMT). No. of bitstreams: 2 Dissertação final após banca.pdf: 2016415 bytes, checksum: 4b30279b589fb6ac980550da3e964596 (MD5) Dissertação final após banca.pdf: 2016415 bytes, checksum: 4b30279b589fb6ac980550da3e964596 (MD5) Previous issue date: 2016-11-29 / Given the current context of economic and fiscal crises in the country, the need for more efficient management is intensified. In this sense, institutes such as the trading floor and the Price Registration System, which, with their characteristics and specificities, offer several advantages to the public acquisitions. The hitch, popular name of the possibility provided for in the Price Registration System, that a body performs adhesion to bids made by other organs, has bureaucratized the acquisition processes and has become widely used by the public administration. The internal and external control bodies realized that the high number of hitchhiking was harming the gains of scale and began to press for a reduction of this number, which culminated in the elaboration of Federal Decree No. 7,892 / 13. It is expected that the hitch will enable the reduction of purchase prices, as it allows the agencies to use the prices available in the trading sessions. However, there are no studies on this efficiency. Thus, this study has the objective of analyzing the efficiency of hitchhiking in bidding processes. To achieve this objective, the context of the acquisitions carried out by the Army Managing Units based in Rio de Janeiro was used. The first analysis was based on data from the Government Procurement Portal and found that the car rides were not carried out at the best prices between 2009 and 2015. The relation between Decree 7,892 / 13 and carpool efficiency was also verified. Its influence on the reduction of the number of rides performed was confirmed. In addition, the field research was used as a method, and a set of data was collected through questionnaires submitted to the purchasing managers of those units. Considering the analysis of the answers, the importance of conducting price research was verified, based on three minutes for the efficiency of the rides. / Diante do contexto atual de crises econômica e fiscal existentes no país, intensifica-se a necessidade de realização de uma gestão mais eficiente. Nesse sentido, cresce de importância institutos como o pregão e o Sistema de Registro de Preços, que, com as suas características e especificidades, proporcionam diversas vantagens às aquisições públicas. A carona, nome popular da possibilidade prevista no Sistema de Registro de Preços de que um órgão realize adesão às licitações realizadas por outros órgãos, desburocratizou os processos de aquisição e passou a ser muito utilizada pela administração pública. Os Órgãos de controle interno e externo perceberam que o número elevado de caronas estava prejudicando os ganhos de escala e passaram a pressionar por uma redução desse número, que culminou na elaboração do Decreto Federal nº 7.892/13. Espera-se que a carona possibilite a redução dos preços de aquisição, pois permite aos órgãos a utilização dos preços disponíveis nos pregões. Porém não existem estudos acerca dessa eficiência. Dessa forma, este estudo tem como objetivo analisar a eficiência das caronas realizadas nos processos licitatórios. Para atingir esse objetivo utilizou-se o contexto das aquisições realizadas pelas Unidades Gestoras do Exército sediadas no Rio de Janeiro. A primeira análise utilizou-se dos dados do Portal de Compras Governamentais e constatou que as caronas não foram realizadas nos pregões de melhores preços entre 2009 e 2015. Constatou-se também a relação do Decreto 7.892/13 com a eficiência das caronas, porém não se comprovou sua influência na redução da quantidade das caronas realizadas. Além disso, utilizou-se a pesquisa de campo, como método, e coletou-se um conjunto de dados mediante questionários submetidos a gestores de compras daquelas unidades. Diante da análise das respostas, constatou-se a importância da realização de pesquisa de preços com base em três atas para a eficiência das caronas.