Our “terministic screens,” learned attitudes and assumptions that screen what we see, render much data invisible and thus hinder the study of South Asian rhetorics. I hypothesized that by using two terms central to the Vedic worldview—Ṛta and levels of speech theory—as a terministic key, a touchstone, I could better identify and study Vedic rhetoric on its own terms and understand its modes and methods. This study finds that together these terms give insight into the Vedic paradigm as a whole. Chapter two explores these terms, noting that beyond audible speech and silent speech-in-thought theorized in Western rhetoric, Vedic empirical study finds two deeper levels: Paṣyantī, sensing an idea as a gestalt, and Parā, the transcendental source of speech, and includes methods for using the full range and power of speech, an embodied literacy. String theory of quantum physics echoes the Vedic cosmology of speech and its power, and illustrates the principle that drives the Vedic rhetorical modes and methods, which the next chapters explore: chapter three, the nondiscursive rhetorics of mantra, chapter four, the didactic rhetorics of dance and of the guru-disciple dynamic, and chapter five, collaborative debate toward truth, and cosmic citizenship in the governing assembly. All are driven not by persuasion but attunement with Ṛta—Truth/all the laws of nature/Brahman—an eloquence that embodies cosmic harmony. Being vs. seeming, truth vs. truthiness: Could an alternate approach to current practice advance our understanding and teaching of rhetoric and raise the level of our civic discourse?

This study investigates language varieties, non-verbal behaviour and language attitudes as cultural barriers which inhibit successful communication between Blacks and Indians at Durban Institute of Technology. The investigation reveals that Indians and Blacks often misunderstand each other. Sometimes these groups feel misunderstood because they use different varieties of English. To compensate for these differences, participants use non-verbal strategies. However, non-verbal behaviour is culturally determined and people tend to transfer it to intercultural situations. One finds that this transfer leads to miscommunication and negative stereotypes. Furthermore, non verbal behaviour which does not meet the politeness criteria leads to negative attitudes and strained relations amongst peers and supervisors. The study suggests these solutions: the introduction of intercultural awareness campaigns for all employees and Zulu conversational skills for all Indians. For the whole South African community, the spirit of ubuntu should be cultivated between all racial groups to foster mutual respect. / Sociolinguistics / M.A.

This study investigates language varieties, non-verbal behaviour and language attitudes as cultural barriers which inhibit successful communication between Blacks and Indians at Durban Institute of Technology. The investigation reveals that Indians and Blacks often misunderstand each other. Sometimes these groups feel misunderstood because they use different varieties of English. To compensate for these differences, participants use non-verbal strategies. However, non-verbal behaviour is culturally determined and people tend to transfer it to intercultural situations. One finds that this transfer leads to miscommunication and negative stereotypes. Furthermore, non verbal behaviour which does not meet the politeness criteria leads to negative attitudes and strained relations amongst peers and supervisors. The study suggests these solutions: the introduction of intercultural awareness campaigns for all employees and Zulu conversational skills for all Indians. For the whole South African community, the spirit of ubuntu should be cultivated between all racial groups to foster mutual respect. / Sociolinguistics / M.A.