El sector hotelero actualmente se encuentra dentro de ciclos económicos de suma competitividad a nivel global, por ende lograr la diferenciación, integridad y sostenibilidad resulta imprescindible para la supervivencia de cualquier empresa. Por consiguiente existe una necesidad latente de nuevos modelos de negocios empresariales de enfoque integral que aporten a la industria hotelera y a su actual gestión. En tal sentido, en la presente Tesis se propone un modelo de gestión con enfoque en la innovación y ecoeficiencia a través de componentes y criterios de gestión y una guía ágil para la formulación de nuevos planes de negocios inspirados en el modelo propuesto. El modelo propuesto ha sido validado a través de un juicio de expertos y un plan de negocios hotelero para la región Ica. Los resultados finales concluyen que el modelo es altamente recomendable; siendo el plan de negocios factible, replicable y altamente atractivo para los agentes e inversionistas de la industria. El resultado final de la investigación concede a los actuales competidores y a los futuros partícipes del turismo diversos conocimientos en la formación de un negocio sostenible, mayores ventajas competitivas para la gestión y propone finalmente a través de la ecoeficiencia una nueva visión para el modelamiento empresarial actual. / The hotel industry is currently within economic cycles of global competitiveness, therefore achieving differentiation, integrity and sustainability is essential for the survival of any company. Thus, there is a latent need for new business models of integral approach that contribute to the hotel industry and its current management. In this sense, this Thesis proposes a management model focused on innovation and eco-efficiency through components and management criteria and an agile guide for the formulation of new business plans inspired by the proposed model. The proposed model has been validated through an expert judgment and a hotel business plan for the Ica region. The final results conclude that the model is highly recommended; being feasible, replicable and a highly attractive business plan for the agents and investors of the industry. The final result of the research gives current competitors and future participants of the industry various knowledge in the formation of a sustainable business, greater competitive advantages for management and finally proposes, through eco-efficiency, a new vision for current business modeling. / Tesis

This thesis evolves around image and its significance while developing customers' loyalty and increasing company's competitiveness in a highly competitive market. The topic is studied in-depth from the organisational perspective and delves into the differing motivations of hotel operators towards shaping favourable image as well as examining how the hotel's image affects customer loyalty and helps the company to increase its competitiveness. Finally, it analyses and compares which public relations tools are the most effective in the process of image creation and developing customer loyalty. From this perspective image becomes a central issue impacting company's future growth, performance and finally success. The research was conducted on the Auckland international hotel chains. Auckland hosts numerous conferences and events that drives demand for accommodation and in a way, creates a conducive environment to hotel operators for future expansion. Thus, hotels compete strongly with one another constantly looking for a competitive advantage by growing their customer base. My thesis outlines the hotels' management efforts and analyses their strategies in the context of changing customers' demands and market trends.With respect to methodological issues, my thesis is based on a qualitative approach and follows an interpretivist paradigm. The research background has been delineated as have been my respondents' profile to provide additional information about the organisation they represent. The research findings described at the end of this thesis document how important image is for a modern hotel and what initiatives should be followed to ensure success. Image and loyalty are closely interrelated as positive image affects customers' loyalty. In order to achieve a balance between sustaining a competitive advantage and increasing loyal customer base a number of managerial implications have been discovered. Detailed analysis of these findings may help the companies to establish a more favourable position in the global market and create mutually beneficial relationships which further help the organisation to grow.Having aimed at exploring the importance of image as a medium that affects company's competitiveness and customers' loyalty towards brand, this study has provided some useful indications for hotel companies as to what should be undertaken to gain loyal customers and improve company's performance on the market.

This thesis examines contemporary human resource management (HRM) in the hotel industry in Taiwan. The hotel industry and the effective management of its human resources are of great economic significance for Taiwan, given the government's plans for doubling the number of international arrivals between 2002 and 2008 (Tourism Bureau 2005b). Yet previous research on this topic is scarce, consisting of only four studies, three of them unpublished Master's theses. Access to two of the studies is limited and all four studies have adopted a 'single issue' perspective in their investigation. This study has attempted a broader perspective, inviting exploration in an open-ended way of a range of contemporary issues and concerns. It also offers a literature review intended as a significant contribution in its own right, in its attempt to locate research helpful to the Taiwanese hotel industry. The specific aims of this study were to explore the way managers in the hotel industry are thinking about what they identify as concerns, the HRM issues and practices they perceive as important in employee management, and the future plans they have for HRM. The data were gathered from the manager which each hotel identified as being best placed to discuss these issues. Findings from this study are presented with interpretation and commentary offered to compare the themes raised in this study with those identified in the literature. Given the high proportion of quantitative studies in hospitality industry research across the world (Lucas and Deery 2004), a qualitative method is utilised in this research and in-depth interviews were chosen as the main vehicle for data collection. The characteristics of such qualitative research are exploratory and descriptive, creating a data set that is not possible to obtain through written questionnaires and surveys. Twenty-eight hotels were approached and fourteen hotels participated in this research, representing a 50 per cent response rate. The results suggest that most participating hotels are focused on dealing with the day-to-day operational challenges of shortages of appropriately skilled staff, seasonal variations in workforce demand and employee turnover. While they perceive these issues as significant and challenging, they were mostly inclined to view these as 'facts of life' in the industry, and were relatively limited in their thinking about more fundamental and strategic solutions for dealing with them. However, some hotels are developing more innovative approaches to effectively engaging with these challenges, such as participating in joint-training programs with other hotels; developing long-term relationships with internship students; increasing employee empowerment and using the Balanced Scorecard (Nair 2004; Niven 2006) in performance management. This study explores some ways in which these practical initiatives could be taken further. It also takes up a key theme which emerged from the interviews, namely the vital importance of developing sound customer service cultures and practices. Some practical ideas are explored to assist in this respect. On the bases of these findings, this study also concludes that human resource managers have a valuable role to play in the executive management teams of hotels. This role needs to be further developed and encouraged. The current and emerging challenges facing the industry demand an approach to HRM which is far more strategic than the traditional focus of personnel administration; instead, HRM has a key role to play in creating and sustaining competitive advantage in organisations.

<p><strong>Purpose: </strong>The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them.</p><p><strong>Methods: </strong>This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel.</p><p><strong>Results: </strong>The results of this investigation show that business clients are controlled by what kind of agreements their company has.</p><p>The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them.</p><p>With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements.</p><p>They are a global hotel chain near transports, and business clients feel secure with Radisson SAS.</p>

<p>Being developed for centuries, Hotel Industry has been in its maturity period for a long time. Confronted with fierce competition and the current global economic crisis, it becomes a hot topic in Hotel Industry how to maintain and raise revenues. By shifting focus from ‘Goods-Dominant Logic’ to ‘Service-Dominant Logic’, Service Science presents a new perspective on value creation and service experience. In this new perspective, value is co-created by various roles, experienced and evaluated by customers. However, the problem is how to implement theories in a specific industry. Focusing on hotel industry, this paper aims to illustrate how service evolves with the development of technology and theory based on the case study of InfoQuest, which is an IT company mainly providing SaberKnot. InfoQuest redefines several economic roles (hotels, IT system provider, local businesses and customers) and relationships among them (from a linear model to a netlike model) where it injects Hotel Industry with new vitality. Both competitive advantages and potential problems that might arise from the service innovation are subsequently discussed. At last, a further analysis is made on the China market in order to show the possibility of that business entering into China.</p>

Being developed for centuries, Hotel Industry has been in its maturity period for a long time. Confronted with fierce competition and the current global economic crisis, it becomes a hot topic in Hotel Industry how to maintain and raise revenues. By shifting focus from ‘Goods-Dominant Logic’ to ‘Service-Dominant Logic’, Service Science presents a new perspective on value creation and service experience. In this new perspective, value is co-created by various roles, experienced and evaluated by customers. However, the problem is how to implement theories in a specific industry. Focusing on hotel industry, this paper aims to illustrate how service evolves with the development of technology and theory based on the case study of InfoQuest, which is an IT company mainly providing SaberKnot. InfoQuest redefines several economic roles (hotels, IT system provider, local businesses and customers) and relationships among them (from a linear model to a netlike model) where it injects Hotel Industry with new vitality. Both competitive advantages and potential problems that might arise from the service innovation are subsequently discussed. At last, a further analysis is made on the China market in order to show the possibility of that business entering into China.

Purpose: The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them. Methods: This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel. Results: The results of this investigation show that business clients are controlled by what kind of agreements their company has. The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them. With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements. They are a global hotel chain near transports, and business clients feel secure with Radisson SAS.

Organizations have to understand the customer very well if they want to exist in business. Thisunderstanding of the customer will help organizations to act accordingly. More specifically hotelservices are characterized by frequent interaction with the customers. Thus, these frequentcontacts with the customers may lead to experience dissatisfaction/ frustration when things gowrong. Accordingly, it is important to find out the reasons for such negative emotions andmeasures to be taken to mold these behaviors.For this reason, the aim of our master‟s thesis is to identify reasons for customer aggression andconsiderable mechanisms to put in place for, how customer service employees mold the behaviorof aggressive customers through emotional labor while delivering services in hotels. This impliesthat major motives are mentioned based on some of the routine interactions, from the serviceitself and others outside the service delivery process. In addition, customer service employees‟(CSEs) key mechanisms used to react positively to such emotions due to customers‟dissatisfaction/ frustrations are assessed. Moreover, to fulfill the aim of the research, the hotelindustry has been chosen from which sample customers and service employees are also selected.In this regard, survey questions from a sample of customers and interviews held with selectedcustomer service employees (CSEs) were used as data collection tools from one of the hotelslocated in Umeå. The result of the findings helps to identify the most common types of reasonsfor customer aggression during interaction; lack of assistance from CSEs, noisy customeraround, lack of punctuality and billing errors are the common reasons for customer aggressionfrom the respondents‟ point of view. While interview results revealed that customer‟s ownpersonal reasons due to the prior emotional state of the customer (Antecedent State) are causes ofaggression during service provision. On the other hand, in molding such behaviors, emotionallabor is found to be fundamental tool in services, where surface acting emotional labor is themost widely used mechanism while delivering services to mold the customer aggression, angerand dissatisfaction into happier and more satisfying situations for the customers.We believe the study complements the existing research by extending and bridging on customeraggression and in response emotions to be applied to mold such behavior in hotel services. Keywords: Hotel industry, Emotional labor, Aggression, Anger, Customer serviceEmployees (CSE)

If ¡§People¡¨ are the most important source of an enterprise, undoubtedly, the most important asset of hotel industry is its working staffs. The measurement of asset requires a perfect internal management system to operate it normally, in which an important management tool is to apply the system of performance management, which could introduce the operation of performance appraisal correctly and effectively, and to develop HR asset of hotel industry higher and have more competition value. This research starts from the discussion of literature theory and the expert interview of hotel industry, and then uses Analytic Hierarchy Process (AHP) to design questionnaire and makes questionnaire survey. It is expected to extract the important perspectives of performance appraisal of room attendant in hotel from the investigated statistic data, and then develop standards for performance appraisal. Finally is to collect performance appraisal indicator of hotel room attendant and the weight of each indicator, and propose to hotel industry as reference. This research established the framework and weight of performance appraisal indicator of room attendant in hotel industry, and discovered that the priorities of the second hierarchy level indicator of the performance appraisal of room attendant in hotel industry in turns are work result, behavior feature and personal feature; in which the work result almost made up half of the total weight. Therefore, it could be seen that work result is the most important one in the performance appraisal of room attendant in hotel industry; in particular, for the service oriented hotel industry, the work result presented by staffs is the critical factor to evaluate whether the working staffs offer the service quality comply with the requirements of the company or not.

This thesis evolves around image and its significance while developing customers' loyalty and increasing company's competitiveness in a highly competitive market. The topic is studied in-depth from the organisational perspective and delves into the differing motivations of hotel operators towards shaping favourable image as well as examining how the hotel's image affects customer loyalty and helps the company to increase its competitiveness. Finally, it analyses and compares which public relations tools are the most effective in the process of image creation and developing customer loyalty. From this perspective image becomes a central issue impacting company's future growth, performance and finally success. The research was conducted on the Auckland international hotel chains. Auckland hosts numerous conferences and events that drives demand for accommodation and in a way, creates a conducive environment to hotel operators for future expansion. Thus, hotels compete strongly with one another constantly looking for a competitive advantage by growing their customer base. My thesis outlines the hotels' management efforts and analyses their strategies in the context of changing customers' demands and market trends.With respect to methodological issues, my thesis is based on a qualitative approach and follows an interpretivist paradigm. The research background has been delineated as have been my respondents' profile to provide additional information about the organisation they represent. The research findings described at the end of this thesis document how important image is for a modern hotel and what initiatives should be followed to ensure success. Image and loyalty are closely interrelated as positive image affects customers' loyalty. In order to achieve a balance between sustaining a competitive advantage and increasing loyal customer base a number of managerial implications have been discovered. Detailed analysis of these findings may help the companies to establish a more favourable position in the global market and create mutually beneficial relationships which further help the organisation to grow.Having aimed at exploring the importance of image as a medium that affects company's competitiveness and customers' loyalty towards brand, this study has provided some useful indications for hotel companies as to what should be undertaken to gain loyal customers and improve company's performance on the market.