In assessing the impact of global tourism on climate change, emissions from transport receive the most attention although emissions associated with accommodation account for more than 20% of the total. A plethora of hotel certification schemes have been established worldwide that assess various environmental performance indicators, among them energy use. However, none explicitly quantify CO2 emissions, and in many, energy is poorly accounted for, or other non-energy related factors are weighted so that the overall impact of energy use (and hence CO2 emission) is weak. The main thrust of the research is to ascertain the effect of certification on CO2 emissions. The research questions whether the certification schemes are robust and rigorous and whether the results are credible. First, four widely used certification schemes are compared Nordic Swan (Scandinavia), Green Globe (Worldwide), EU Flower (European) and Green Hospitality Award (Ireland). The key issues are identified such as performance and process related criteria, use of benchmarks, and the weighting of different categories. A comparison is made with LEED-EB, a well-established environmental certification scheme, not dedicated to the hotel sector. Secondly, the way in which emissions from electricity, including so-called green electricity and carbon offsetting, are accounted for is examined since it is found that in obtaining certification, this often plays an important part. Actual annual energy use data is desperately needed as feedback to designers, managers and owners in order to give confidence that certification schemes have true validity. Results are presented from large multi-hotel data samples and for detailed results from the quality, illustrative in-depth studies which provided invaluable insight into the technical realities of a multitude of causes and effects which can often be masked in large data samples. An analysis was carried out for four In-depth studies located in Sweden (Nordic Swan), Maldives (Green Globe), Malta (EU Flower) and Ireland (Green Hospitality Award). Global CO2 emissions were compared and calculated from the delivered electricity and fuels consumption data from seventy selected certified hotels worldwide. No corrections were made in the calculations for climate, quality of services, existence of services etc. The performance indicator used is kgCO2 per guest night. The analyses shows no clear pattern. CO2 emissions show a wide variance in performance for 8 hotels certified under different schemes, as well as for 28 hotels certified under the same scheme. In some cases emissions reduced after certification in others no change. Certified hotels do not necessarily have lower emissions than uncertified hotels and a comparison of before – and after – certification shows no significant improvement prior to certification. Most dramatically emissions from certified hotels widely vary by a factor of 7. Although it is arguable a number of corrections should be made to account for different climates, the research highlights that hotels with high CO2 emissions are being awarded certification and it questions what message‘certification’ gives to guests and other stakeholders. At worst it appears ‘business as usual’ can achieve certification with no obvious improvement in performance. The overall conclusion is that existing certification schemes do not properly account for CO2 emissions and do not produce more energy efficient (or less CO2 intensive) buildings. Hotel accommodation was found to be more CO2 intensive than domestic emissions. The findings also uncovered inconsistencies in current methods of certification and indicate a vital need for improved methods. The results also challenge prevailing aesthetic stereotypes of sustainable hotels. The author concludes a simple CO2 accounting method is needed as the first step of a diagnostic process leading to a solution i.e. reduced emissions, to the problem i.e. high energy consumption and/or emissions, thus reducing the environmental impact (in terms of emissions reduction) of the hotel. This method of accounting can be adopted universally by using a Regional, European (O.475 kgCO2/kWh) or Universal (0.55 kgCO2/kWh) conversion factor. In relation to the proper calculation of energy and CO2 emission, sub-metering is a key factor, and with current technological developments, realistic and affordable. Furthermore, apart from certification itself, an essential quality with any monitoring system is that the user can obtain results easily and understandably, in order to get feedback from their actions. This could be facilitated by incorporating sub-metering as part of the building environmental management system software. This ensures that the certification activity is not simply a benchmark, but is also part of a diagnostic and educational process, which will continue to drive emissions down. Only then should it be ethically justified to use as a marketing tool providing diagnostic support in existing buildings, and design and operational guidance for new designs.

The thesis is devoted to describing the current on-line marketing opportunities and their application for the newly emerging hotel. The goal was to describe current technologies and suggest how to use them in hotels Moods.

The Master's Thesis is focused to the issue of competitiveness in Prague four star hotel. The goal of this work is to make strategic competitior analysis, map the current trends affecting tourism and on the basis of the evaluation results to formulate proposals and recommendations to the hotel's management. This work uses the selected analytical methods to determine the future direction of the hotel and eliminating its shortcomings.

Thesis on the topic of Accounting and tax specifics in the hotel industry explains accounting and tax procedures that may occur in this specific sector. At the beginning is shown the history of this industry, number of accommodation in Czech republic etc. Further this thesis describes the laws of hospitality and related services. Followed by a section dealing with accounting issues, explanation of some procedures and on the following part, which describes the impacts of VAT and income tax in hospitality. Last part is devoted to practical demonstrations of several accounting transactions of specific entity.

This thesis is focused on online marketing and its application and use in hotel industry. The aim is to familiarise the reader with this issue and in the context of this objective create a study with a comprehensive view on online marketing in hotel industry, that is further complemented by the own research. In the context of primary research was determined the sub-objective - to analyse the situation of online marketing on the market of hotels in Prague, especially in terms of their internet presentation and advertising in search engines. The thesis is divided into three parts. First is a theoretical definition of online marketing, which is followed by secondary research concerning the usage of internet in the Czech Republic, then there is a mapping of the current situation in hotel industry, where is again used secondary research. The thesis concludes with primary research focused on the online marketing of hotels in Prague. Whole thesis is carried out in cooperation with the company Blueberry.cz Apps, s.r.o.

As a result of the perfect storm of 2008-2009 (an intensely competitive environment and extremely harsh economic conditions), hotel properties around the world are more dependent upon revenue management strategies today. Furthermore, hotel revenue management has become a core strategic element for both domestic and international major brand name hotels within today's worldwide lodging industry. Accordingly, this study examined any potential linkage between revenue management resources, management approach, working knowledge of the external environment, and overall revenue management performance of international hotel properties. In this context, revenue management resources speak to management information systems, technology, and human capital. Furthermore, management's approach to how the external environment is taken into consideration is also addressed. Consequently, this study identifies which specific outside variables management considers relevant to the revenue management decision-making process. As such, this study contributes to the discipline of revenue management by addressing the following: (a) How are revenue management decisions for hotel properties influenced by external factors if at all? (b) How significant are internal resources, such as human capital and technology, to the success of hotel revenue management programs and systems as well as overall firm performance in a cross-border, premier international tourist destination? The results of this study help to augment and expand revenue management theory as well as provide hotel managers with a deeper understanding as to how revenue management decisions are influenced by external environmental factors as well as the importance of internal resources on hotel revenue management performance.

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This master’s thesis deals with the design of the internet portal for the reservation of accommodation. Its objective is the project of the optimal and user-friendly reservation system in the accommodation facility. Secondary targets of the project are the proposals of the hardware, software, security, marketing and economical solutions in the design of the internet portal for the reservation of accommodation.

This project explores the use of poured-in-place concrete as a bearing wall structure, in lieu of a column and slab system, in order to permit the formation of multi-story, grand spaces indicative of a luxury hotel. These carved out spaces create a pathway through the building, allowing for the choreographed movement of a traveler from the initial point of arrival to reaching his or her destination at the pinnacle suite. / Master of Architecture

This study investigates perceptions of organizational politics as a mediator of the effects of negative affectivity and positive affectivity on burnout. Based on data obtained from frontline hotel employees in Turkey, results reveal that the impacts of negative affectivity on exhaustion and disengagement, through perceptions of organizational politics, are stronger than positive affectivity.