This thesis is offered as a contribution to studies of social and cultural change in the Icelandic fisheries and fishing communities. Such changes may be seen as a result of the interplay of internal dynamics with both national and global forces and processes, not least with regard to the impacts of fisheries governance. These changes occur also in an international context of new environmental ideologies and perceptions of marine mammals, with consequences for social dynamics of local resource-use. Here it is argued that the conflicts over the harvesting or conservation of cetaceans can productively be understood from a cultural perspective. The thesis discusses the elevation of whales as symbols of particular value, and the metaphorical and cognitive aspects of, in particular, anthropomorphism, the projection of human motives and values onto animal behaviour, as a significant and effective part of conservation rhetoric and ideology. Specifically, the thesis deals with issues concerning whaling and whale watching along with issues and debates concerning these alternative forms of exploiting marine mammals. It also discusses central questions regarding fisheries governance and rights to fishing with reference to social and economic viability in Icelandic fishing communities. The unifying themes of this thesis are: how marine-mammal issues and controversies and social impacts of fisheries governance form part of globalization processes; how environmental and economic paradigms influence change, particularly in terms of marine-mammal conservation campaigns and market liberalist resource policy; and how these external ideological forces call for responses at local and national levels. The adaptive actions of the human agents and communities involved are described as creative, cumulative and complex. The thesis also highlights the central transformative role of the new regime of private property rights introduced into Icelandic fisheries governance in the 1980s.