Šio darbo užsibrėžtas tikslas - išanalizuoti kultūrinių kūrybinių industrijų (KKI) ir didžiųjų prekybos centrų kaip moksliniame diskurse antagonistinių miesto raidos kelių santykį Šiaulių mieste bei įtaką miesto raidai. Magistro darbe, remiantis Lietuvos ir užsienio mokslinės literatūra bei dokumentų analize išanalizuotos kultūrinių kūrybinių industrijų (KKI) sampratos, atskleidžiamos kaip miestų vystymo, regeneracijos instrumentai bei moksliniame diskurse populiarios miesto regresavimo idėjos, siejamos su didžiųjų prekybos centrų neigiamu poveikiu miestų raidai. Tyrimas atskleidžia, kad neišvystytos iki konkurencingo lygmens bent jau Lietuvos kontekstu KKI mieste praktiškai neturi įtakos Šiaulių raidai, todėl didieji prekybos centrai, pirmiausia savo reikmėms bendradarbiaudami su KKI, gali būti traktuojami kaip polifunkciniai centrai, perimantys tradicines miesto funkcijas, įtakojantys ne vien neigiamus, bet ir teigiamus miesto raidai procesus ir net matomi kaip tolimesnė miesto raidos perspektyva. / The main goal of this paper is to analyze antagonistic relationship of the cultural creative industries (CCI) and hypermarkets as scientific discourse in the development of the city of Siauliai as well as its influence on urban development. According to the Lithuanian and foreign scientific literature and document analysis cultural creative industries (CCI) concepts are revealed as urban development regeneration instruments and in scientific discourse popular urban regression ideas associated with the major hypermarkets negative implications for urban development The survey shows that CCI that has not reached the competitive level (at least in the context of Lithuania) has little influence to development of Siauliai city, therefore hypermarkets primarily for their needs cooperating with the CCI may be considered as polyfunctional centers, who absorbs the traditional city functions, affecting not only negative, but positive processes for urban development as well, and even seen as a further urban development perspective.

Made available in DSpace on 2015-04-16T14:49:16Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2016703 bytes, checksum: 8406d3df7aa395db2c073b5878d16b5c (MD5) Previous issue date: 2014-02-25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The objective of study is to undersand the relations between personal, structural and sociocultural factors and the consumption behavior of people with physical and visual disabilities in supermarkets of João Pessoa-PB. In this way, theories were approached regarding the Transformative Consumer Research, Multiculturalism, Identities, Minority Groups , Historical Models of people with disabilities, Disabled Consumer and Retail in the context of disability. At first, it was designed three dimensions of disabled consumption with disabilities, that was Environmental, socialcultural and personal factors. The adopted methodology was oriented by the transformative paradigm, applying three distinct stages in the empirical research, corresponding to (1) architectural mapping of the most popular supermarkets of the city, (2) interviews with consumers with physical and visual disabilities and (3) naturalistic observation of a consumption process of a disability consumer. The strategy used in the data collection was, at first, a list of parameters based on ABNT 9050, in order to measure the adequacy levels of accessibility in retail environment. So, it was mensured the accessibility level of 04 supermarkets and 04 hypermarkets of João Pessoa. In the second phase of this research, it was conducted 16 in-depth, semi-structured and face-to-face interviews, that was based and structured on the three dimensions previously outlined. Finally, in stage of the naturalistic observation, it was used personal notes to write the facts and impressions that was capture during the consumption process of a wheelchair consumer in an hipermermarket of João Pessoa. The fulfilment of these three research stages provided an overview of the consumption of these people in the local retail supermarkets and hipermarkets. Over and above the physical/structural inaccessibility found in these stablishments, it is often found a lot ofsocial and cultural barriers, represented by inadequate forms of treating and wrong conceptions about them,. However, it doesn‟t prevent these consumer from going to stores, picking their products, checking prices,chosing brands, or having a positive outlook of themselves as people and consumer. For them, the time to go shopping in the supermarkets means pleasure, autonomy, self-affirmation and freedom / O presente estudo teve como objetivo compreender as relações entre fatores pessoais, estruturais e socioculturais e o comportamento de consumo de pessoas com deficiência física e visual em ambientes de supermercados e hipermercados da cidade de João Pessoa/PB. Como aparato teórico, foram utilizadas teorias e conceitos referentes à Transformative Consumer Research, Multiculturalismo, Identidades, Grupos minoritários, Modelos Históricos relativos às pessoas com deficiência, Consumidor com Deficiência e Varejo, no contexto da deficiência. Para fins desta pesquisa, foram inicialmente delineadas as três dimensões de influência no comportamento do consumidor com deficiência: Ambientais, socioculturais e pessoais. Em seguida, como forma de alcançar o objetivo proposto na pesquisa, foram empreendidas, com base no paradigma transformativo, três etapas empíricas distintas, que corresponderam ao (1) mapeamento arquitetônico dos supermercados e hipermercados da cidade, seguidas da (2) realização de entrevistas com consumidores com deficiência física e visual, e por fim, a (3) observação naturalística de consumo de um destes clientes. Como procedimentos de coleta, na primeira etapa, foi construída uma lista de parâmetros, com base na norma ABNT 9050, a fim de mensurar a adequação aos níveis de acessibilidades destes ambientes. Assim, foram visitados 04 dos principais estabelecimentos categorizados como supermercados e 04 como hipermercados da cidade. No segundo momento da pesquisa, foram realizadas 16 entrevistas em profundidade, semi-estruturadas, face-a-face, cujo roteiro foi construído a partir das três dimensões anteriormente delineadas, e por fim, na etapa da observação naturalística, foram utilizados notas e registros para captar os fatos e as impressões acerca do consumo de uma cliente cadeirante em um hipermercado da cidade. A conexão destas três etapas proporcionou uma visão abrangente sobre o consumo destas pessoas no contexto local. Além de ser averiguada a real inacessibilidade física/estrutural destes estabelecimentos, em especial dos supermercados locais, foi percebido também que barreiras sociais e culturais se fazem presentes sobre a forma de tratamentos e conceitos inadequados quanto a estas pessoas. Porém, ambas as barreiras supracitadas não os impede de ir aos estabelecimentos que lhes parecem mais adequados, escolher seus produtos, verificar preços e qualidade, ter preferências por determinadas marcas, nem de ter uma visão positiva sobre si mesmos, pois, para eles, o momento de ir às compras significa prazer, autonomia, auto-afirmação e liberdade

The thesis deals with the phenomenon of retail chains´ private labels and their specifics. The aim is to determine which retailers occupy the leading position on the private brand food market and through qualitative research eventually define whether there is a difference in the quality of comparable private brands that are currently being offered by the retail chains. The theoretical part of the thesis deals with the definition of the brand concept, its functions and specifics and on the general concept of private brand market. I also characterize the retail market in the Czech Republic and its own brands among the retail chains.

This research focuses on the global expansion of the transnational retail industry. Globalization is a phenomenon experienced by many industries in the present global economy. The global production network (GPN) framework can be used to explain and interpret the phenomenon of transnational firms' adaptation strategies. Due to market saturation in their home countries, retailers began to expand into East Asia in the 1980s. However, cultural differences and legislative limitations created barriers and restrictions for the transnational retailers making this transition. How do firms overcome these challenges? Through a case study of Costco in Taiwan, this research investigates the ways in which retailers adapt their strategies with regard to three concerns: site decisions, product mix selection, and supply network consolidation. The results shows that Costco opted for a strategy of lesser localization in all three domains. This research provides evidence to support this characterization along with examples of Costco's localization strategies via a case study and focuses on the issue of the balance between localization and standardization in the GPN framework.

(hyper- prefixoid? gr.? large, redundant, exaggerated) Shop fast. Shop efficiently. Close to. At the best price. Economically advantageous. Timesaving. Check-in and save time. Glory to the hypermarket. Finally, the effort to save time with shopping under one roof and the valuable idea of spending time with family or close friends somehow doesn't work. Trade and the market mean the movement of people, and it is not entirely possible for it to be marginalized. Because people are drawn where there are people, where there is business. Pulling from the city, the streets to closed worlds. To the boxes that are not interested in being part of the city. Except they still are. Even though they build a wall of parking spaces around them and operate on their island, they are still part of the city, although they do not want to see it. They are so looked at themselves that they also let people look only at themselves. Maybe they're just setting up a human mirror. What will be and what could be different in the future when looking for answers, what about empty spaces. How to answer it today. I come up with a specific example of a hyper-surplus-market in Bardejov, which remained after the departure of the Hypernova chain from the commercial market. The city lacks a hall that could be replaced by a sports hall deck. A hall where seniors would occasionally go to see their grandchildren's performances or where the petty bourgeoisie could enjoy and provoke the local amateur theatre. However, where teenagers would come to spend their free time even during a normal day, mothers would have a replacement for the park on cold days and people could find space to start their own business.