Global ETD Search

1	Rökning dödar vem? : En språkvetenskaplig studie kring de grammatiska och semiotiska resursernas skapande av förutsättningar för förståelse av orsak och verkan i hälsovarningar på svenska cigarettpaket år 2014-2016. / Smoking kills who? : A linguistic study on how health warnings that adorn Swedish cigarette packages affects the consumer on a grammatical and a semiotic level. Djupfeldt, Kajsa January 2016 (has links) This study attempts to answer three questions regarding how health warnings that adorn Swedish cigarette packages affects the consumer on a grammatical and a semiotic level. To investigate this, the health warnings has been analysed in order to identify the grammatical and semiotic components impact on the coniditons for the messages to influence the recipicent. By examining two different designs of health warnings from the tobacco directive from 2014 and 2016, and to take part in a focus groups opinions, this study revealed different factors that enable or limit the consumer to perceive and embrace that which is conveyed in these specific health warnings. text semiotic resources interpersonal metafunction ideationell metafunction referent attitudes focus group text semiotiska resurser interpersonell metafunktion ideationell metafunktion referent attityd fokusgrupp General Language Studies and Linguistics