This thesis deals with identity and brand image Milka. The main objective is to find out the identity and image of the brand Milka and to find out if they correspond each other. The thesis is divided into three chapters. The objective of the first chapter is to explain the term brand, identity and image. The objective of the second chapter is to reveal the identity of the brand Milka. The aim of the last chapter is then expose her image and compare it with identity.

This master's thesis discusses the topic of brands and branding. Firstly, it explores various authors' definitions of the term "brand", its functions and changing role in recent decades. The work further clarifies the difference between the terms "identity" and "image", which are often interchanged. Next topic presented is the concept of Corporate Identity that is mostly used by Czech marketing professionals. For reader's better understanding of the previous parts, Top 100 global brands report is introduced. The following topic defined is the topic of branding, which is subsequently applied on Local Artists SE company, the stores of which are specialised on offering Czech souvenirs and gifts to tourists. The author was working on designing the whole branding concept of the company, which was later used in the project of opening new brand store located in the 5-star InterContinental Hotel in Prague. This master's thesis describes and presents the results of her work.

Thesis (M.Phil.)--University of Hong Kong, 2003. / Includes bibliographical references (leaves 146-152) Also available in print.

The thesis deals with the perception of a cosmetic brand Palette. It analyzes its communication activities and brand identity and compares them with its parent brand Schwarzkopf. The main goal is to find out how Czech consumers perceive this brand. It describes awareness, associations connected with the brand and attitude of consumers towards Palette. The main method to achieve the goals of this thesis is my own research conducted online and analysis of publicly available secondary data and private secondary data from Henkel company.

The master thesis deals with brand image and identity, the difference between brand perception from the customer point of view and from the creator point of view. The thesis is divided into theoretical and practical part. In the frame of theoretical part there is a brand definition, its components, functions which are the most important part of brand building since it is necessary to see the advantages of brands. This master thesis looks in details on brand value and models for measuring brand value. The practical part deals with market research through questionnaire, which is a base for evaluating image of the adidas brand. On the basis of the survey results the recommendations are made at the very end of the thesis.

Esta tese aborda como são construídas e transmitidas as imagens dos indígenas brasileiros nas escolas não-indígenas de Ensino Fundamental, tanto nos conteúdos programáticos como nas vivências cotidianas, em referências que se apresentem ou eventos que sejam propostos. Compreender como operam os professores no cotidiano, como constroem e/ou divulgam a imagem dos indígenas foi o objetivo de pesquisa. A base comparativa foi dada pela expectativa de que a escola não-indígena está minimamente informada sobre as conquistas dos indígenas que estão presentes na legislação brasileira a partir da Constituição de 1988 e, mais diretamente, a partir da Lei de Diretrizes e Bases da Educação Nacional (LDB) n. 9394/96 substrato comum a todos os brasileiros e que é do domínio da escola e dos educadores não-indígenas. Contemplou um estudo de caso, a saber, a cidade de São José dos Campos no Vale do Paraíba, Estado de São Paulo, cidade que começou como aldeia indígena e atualmente não tem contato direto com indígenas, embora disponha dessa possibilidade com comunidades relativamente próximas. Fez-se necessário, então, conhecer a legislação no que diz respeito à escolarização indígena e não-indígena; o município; conceitos de pluralidade cultural, tolerância, imagem e identidade em especial na sua relação com os instrumentos legais e normativos disponíveis atualmente no Brasil particularmente nos Parâmetros Curriculares Nacionais e no Referencial Curricular Nacional para as Escolas Indígenas, bem como em instrumentos legais e normativos existentes em nível estadual e municipal. Baseia-se também em Silva, Grupioni, Goffman, Fischmann, entre outros para compor a base teórica. Como resultado da investigação apurou-se que as escolas ainda apresentam conteúdos e imagens estereotipadas dos indígenas brasileiros. / This thesis treat how is construct and transmit the image of the Brazilians indigenous at the non-indigenous schools of Ensino Fundamental, both in program content and in everyday experiences, a reference for introductions or events that are offered. Understanding how teachers operate in everyday life, as they build and / or disseminating the image of indigenous people was the object of research. The comparative basis was given by the expectation that the non-indigenous school is minimally informed about the achievements of indigenous people that are present in the Brazilian legislation from the 1988 Constitution and, more directly, from the Lei de Diretrizes e Bases da Educação Nacional (LDB) n. 9394/96 - common substrate to all Brazilians and that is the domain of non-indigenous school and educators. He contemplated a case study, namely the city of São José dos Campos in the Paraíba Valley, State of São Paulo, a city that began as indigenous village and currently has no direct contact with indigenous, although it has that possibility with communities relatively close. With exploratory, it is considered the national framework, the choice of the city, however, has potential that could allow possible understanding aimed at generalization. It was necessary then to know the law regarding the school education of indigenous and non-indigenous, the municipality; concepts of cultural diversity, tolerance, image and identity especially in relation to the legal instruments currently available in Brazil, particularly in Parâmetros Curriculares Nacionais and the Referencial Curricular Nacional para as Escolas Indígenas, as well as existing rules on state and municipal levels. Is found in Silva, Grupioni, Goffman, Fischmann, and others to compose the theorist base. As a result of the investigation it was found that the schools have content and stereotypical images of indigenous Brazilians.

Thesis (M.A.)--University of Alberta, 2010. / Title from pdf file title page (viewed on June 24, 2010). A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Master of Arts, Department of Sociology, University of Alberta. Includes bibliographical references.

Esta tese aborda como são construídas e transmitidas as imagens dos indígenas brasileiros nas escolas não-indígenas de Ensino Fundamental, tanto nos conteúdos programáticos como nas vivências cotidianas, em referências que se apresentem ou eventos que sejam propostos. Compreender como operam os professores no cotidiano, como constroem e/ou divulgam a imagem dos indígenas foi o objetivo de pesquisa. A base comparativa foi dada pela expectativa de que a escola não-indígena está minimamente informada sobre as conquistas dos indígenas que estão presentes na legislação brasileira a partir da Constituição de 1988 e, mais diretamente, a partir da Lei de Diretrizes e Bases da Educação Nacional (LDB) n. 9394/96 substrato comum a todos os brasileiros e que é do domínio da escola e dos educadores não-indígenas. Contemplou um estudo de caso, a saber, a cidade de São José dos Campos no Vale do Paraíba, Estado de São Paulo, cidade que começou como aldeia indígena e atualmente não tem contato direto com indígenas, embora disponha dessa possibilidade com comunidades relativamente próximas. Fez-se necessário, então, conhecer a legislação no que diz respeito à escolarização indígena e não-indígena; o município; conceitos de pluralidade cultural, tolerância, imagem e identidade em especial na sua relação com os instrumentos legais e normativos disponíveis atualmente no Brasil particularmente nos Parâmetros Curriculares Nacionais e no Referencial Curricular Nacional para as Escolas Indígenas, bem como em instrumentos legais e normativos existentes em nível estadual e municipal. Baseia-se também em Silva, Grupioni, Goffman, Fischmann, entre outros para compor a base teórica. Como resultado da investigação apurou-se que as escolas ainda apresentam conteúdos e imagens estereotipadas dos indígenas brasileiros. / This thesis treat how is construct and transmit the image of the Brazilians indigenous at the non-indigenous schools of Ensino Fundamental, both in program content and in everyday experiences, a reference for introductions or events that are offered. Understanding how teachers operate in everyday life, as they build and / or disseminating the image of indigenous people was the object of research. The comparative basis was given by the expectation that the non-indigenous school is minimally informed about the achievements of indigenous people that are present in the Brazilian legislation from the 1988 Constitution and, more directly, from the Lei de Diretrizes e Bases da Educação Nacional (LDB) n. 9394/96 - common substrate to all Brazilians and that is the domain of non-indigenous school and educators. He contemplated a case study, namely the city of São José dos Campos in the Paraíba Valley, State of São Paulo, a city that began as indigenous village and currently has no direct contact with indigenous, although it has that possibility with communities relatively close. With exploratory, it is considered the national framework, the choice of the city, however, has potential that could allow possible understanding aimed at generalization. It was necessary then to know the law regarding the school education of indigenous and non-indigenous, the municipality; concepts of cultural diversity, tolerance, image and identity especially in relation to the legal instruments currently available in Brazil, particularly in Parâmetros Curriculares Nacionais and the Referencial Curricular Nacional para as Escolas Indígenas, as well as existing rules on state and municipal levels. Is found in Silva, Grupioni, Goffman, Fischmann, and others to compose the theorist base. As a result of the investigation it was found that the schools have content and stereotypical images of indigenous Brazilians.

Presented thesis describes theme "Corporate culture" in business organization. It gives the overview of theoretical approaches of different authors about points at issue corporate culture. In thesis are depicted topics such as factors of direction and control, motivation and organizational structure. It narrates the way from identity to image of business organization. Practical part is devoted to analysis of corporate culture in organization WEBCOM-AXPERIENCE a.s. and the main aim is to suggest precautions, which will better contribute to accomplishing the organizational long-range goals.

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