This study aims to start from the individual perspective and concretize the Diamond Model issued in the Competitive Advantage of Nations by Porter in 1990, and discuss the interior cognitive structure of investment policy of the state/private-run facilities from the cognitive psychology by means of information integration. In the aspect of private-run facility, it is an integrated pattern for the general investors to encounter diverse investment information, while the discussion of the sympathetic pattern in the marketing and investment introduction of government for state-run facility. After dedicated himself for more than forty years in studying Information Integration Theory, IIT, Anderon, an American scholar, found that in integrating diverse information, people stick to the three major patterns of Adding, Multiplying and Averaging. It was also certified that IIT has a positive impact in the interior and exterior efficiency in measuring the subjective essentiality and toleration of different sorts of information. Statistic is applied to this study in analyzing its algebra pattern for understanding the essentiality and integration pattern of investment factors and comparing the policy-making difference in the investment of state & private-run facilities so as to make it a reference for this expects that the marketing division of enterprise style government can control the thread of area economic under limited conditions and established a long-term developing urban environment through the thinking method of sympathetic pattern.

In the integrated public affairs management framework, except information communication, mass communication media also have economic industrial characteristics. Issues from mass communication media must make people have clinical and neutral cognition to avoided influences on people¡¦s judgements about facts. According to the study of the third-person effect, we proved that people mentually exist cognitive biases against communication information. Thus they always become operated subjects of elections. In order to understand subjects¡¦ cognitive and judge models, we employed three major factors, two situations of negative and positive news about THSR (Taiwan High-Speed Railway) to design our Information Integration Theory research. We also compared with the south and north people in Taiwan to show unbalances of the regional development about mass media and population quality. Findings of the research are as follow¡G 1. The north people with different issue involvements, have more movements in the the third-person effect in the negative news situation. 2. In the negative news situation, the north people¡¦s third-person effect and information reliability were represented by a negative correlation. 3. Media expose and people¡¦s third-person effect were represented by a positive correlation. 4. People¡¦s information integration models were following the adding rule. 5. The north people have more intention to support media regulation with the public opinion and actions. At last, we concluded several suggestions: 1. Unbalances of the regional development in Taiwan not only between the south and north, we must invest more resources to study and record. 2. Our study was a tiny subsection of public affairs management framework, researchers could study deeper and wider in the future. 3. The statistic tool of Information Integration Theory need to be updated to simplify importing data.

This study investigates how the public forum cognition of citizen affect their intension to attend public forum given researching methods of Public Affairs Management Integrated Reference Framework (PAM) and Social Development Matrix(SDM). Based on PAM, we analysed the meaning of citizen governance and the role of citizen through real events, and discussed the cognition and psychological weights of our citizen to participate public forums. Through the analysis methods of literatures, this study summarized three factors that proposed by Ostrom(1990) - Institution, Commitment and Supervision, and then sequentially made the standard measurement divided into two levels by fair/unfair, high/low and valid/invalid. In this study, we focused on citizens who had participated in interactive management and chose Information Integration Theory (IIT) as our research method. Our research discussed that psychological weights of Institution, Commitment and Supervision, which defined three explanatory variables to estimate the public forum consciousness of citizens. By using SPSS and AVERAGE software, we computed the psychological weights of three factors and understood the attitudes of citizens toward public forum, furthermore, we compared the differences among the weights and offered suggestion and strategies of citizen governing in the future. The results are as following: 1. Compared to participants from traditional conservative society, our participants from highly developed multi-cultural society are more willing to attend public forums. 2. Participants of different backgrounds assess sequentially the importance of three factors by Supervision, Institution and Commitment. 3. Our results showed that the integrated information patterns(model) are all unequal weighted average pattern(model). 4. All three factors of our research are significant on dependent variable in main effects, two-factor interaction and three-factor interaction.

According to the literature on the subject and PAM framework (Ming-shen Wang, 2006), the cognition of the citizen of Kaohsiung in Kaohsiung development and direct cross- strait link could be influenced by three factors: the factor of economic development, the factor of social development, the factor of political development. The study applied category estimation and information integration theory (Anderson, 1996) to treat the citizen of Kaohsiung' s cognition structure, integration function, cognitive algebra, estimate etc. in Kaohsiung development and direct cross- strait link. The main research method in this study is information integration theory. It can figure the internal process of how individuals deal with a series of variables out, including valuation function, integration function and response function. And integration function is the key of information integration theory. Many researches of information integration theory mentioned that people always make use of simple cognitive algebra to integrate information, as adding rule, multiplying rule and averaging rule. The research result in this study is shown as below: 1. Although the middle and bottom classes in Kaohsiung considered that if opening direct cross- strait link, it can make economic development better, most people thought that it could make social development and political development worse. So they tend to oppose direct cross- strait link. 2. Most white-collar classes in Kaohsiung (including industrial circle, political circle, academic circle, grass-roots circle and mass media circle) considered that if opening direct cross- strait link, it can make economic development, social development and political development better. So they tend to assist direct cross- strait link. 3. In group analysis, the information integration of the industrial circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to economic development. 4. In group analysis, the information integration of the political circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to economic development. 5. In group analysis, the information integration of the academic circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to economic development. 6. In group analysis, the information integration of the grass-roots circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to social development. 7. In group analysis, the information integration of the mass media circle in " acceptive situation of Kaohsiung development" is different-weight averaging model. They pay much attention to economic development. 8. In individual analysis, 60% people pay much attention to economic development, 22% people pay much attention to social development, and 18% people pay much attention to political development.

¡§Individual¡¨is the basic analytic unit in a pluralistic society. Especially, phenomenon of public affairs is essence of the problem and is based on individual cognition, hidden in group behavior. The individual cognition forms group judgment and interpersonal influence in the group. This interpersonal influence process may simplify as the power relations between group members, the communication network and the interaction form in the group, and the opinion relations within the group (French, 1956). The conflict is the essential situation of interpersonal influence and also is one kind of relational form and phenomenon for group judgment. Therefore, it is necessary to understand the interpersonal influence and conduct interpersonal mutual cooperation in the public affairs area. The group decision-making (or judgment) can be explored based on observable individual preference and group decision-making. That can infer unobservable interpersonal influence. This interpersonal influence process transforms the individual judgment into the group decision-making. There are two stages in interpersonal influence process, including opinion formation for individual members, and compromise among group members. Namely, the individual might revise his or her preference voluntarily. The group integrates the revised members¡¦ judgments into group decision-making. That is, the group process resembles the process which individual integrates multi-cues like information integration theory (IIT) (Friedkin, 2005; Sniezek et al., 1989). The average cognitive algebra pattern in IIT may measure the interpersonal influence effectively. The theories of group decision-making are still insufficient. For example, social power theory and social comparison theory explain the concept of choice shift, but not positivism. Social decision scheme (SDS) employs decision scheme to predict the group decision-making, but it is insufficient for explaining the group decision-making process. Although social dilemma explores both individual level and group level, it cannot provide the weighting method. Cognitive conflict paradigm (CCP) discusses judgment policy shift, but preference shift is still not mentioned. Although CCP focuses on interpersonal learning, it does not propose how to weight interpersonal influence. The functional measurement theory in IIT may supplement insufficiencies in these theories.. The research utilizes the concept and the method of IIT, which prodivides experimental validity for explaining the complex interpersonal influence process by using social weight. This research uses budget allocation as discussion cases. Interpersonal conflicts are divided by the cognitive conflict and the interest conflict. By using social judgment theory (SJT), this research can analyze cognitive difference in the case of cognitive conflict. Besides, using quasi-experimental procedure in IIT, the findings of this research include: 1. In the group process, group members¡¦ judgments are integrated to group decision-making based on unequal-weight rule mostly. Members¡¦ social weights are different and depend on the level of members¡¦ preferences. 2. The members in different groups have the same preferences initially. Although social weights of these members are not significant difference in statistic, these members still appear the differences between individuals. 3. In cognitive conflict case, the group consensus is not consistently accompanied by cognitive consensus. 4. The group influence results from normative social influence, rather than from informational social influence. 5. It shows that there is negative correlation between social weight and normative effect. Besides, social weight and comprise degree also show negative.correlation 6. The cognitive feedback and the outcome feedback don¡¦t affect decision-making result. 7. The relationship between social weight and the degree of satisfaction is not supported. The social weight and the fairness of decision-making process show significant correlation 8. The subjects¡¦ decision-making performances in the study don¡¦t show significant difference