In the integrated public affairs management framework, except information communication, mass communication media also have economic industrial characteristics. Issues from mass communication media must make people have clinical and neutral cognition to avoided influences on people¡¦s judgements about facts. According to the study of the third-person effect, we proved that people mentually exist cognitive biases against communication information. Thus they always become operated subjects of elections. In order to understand subjects¡¦ cognitive and judge models, we employed three major factors, two situations of negative and positive news about THSR (Taiwan High-Speed Railway) to design our Information Integration Theory research. We also compared with the south and north people in Taiwan to show unbalances of the regional development about mass media and population quality. Findings of the research are as follow¡G 1. The north people with different issue involvements, have more movements in the the third-person effect in the negative news situation. 2. In the negative news situation, the north people¡¦s third-person effect and information reliability were represented by a negative correlation. 3. Media expose and people¡¦s third-person effect were represented by a positive correlation. 4. People¡¦s information integration models were following the adding rule. 5. The north people have more intention to support media regulation with the public opinion and actions. At last, we concluded several suggestions: 1. Unbalances of the regional development in Taiwan not only between the south and north, we must invest more resources to study and record. 2. Our study was a tiny subsection of public affairs management framework, researchers could study deeper and wider in the future. 3. The statistic tool of Information Integration Theory need to be updated to simplify importing data.

According to governmental delegation-authority and people¡¦s trust, police authority acts as guardians in public field to maintain social order and serve the public as well as a carrying-gun group. However, at present, the so-called people¡¦s police are still restricted because of extrinsic influences and complicated environment. Moreover, they are still satisfied with immersing in subjective achievements. Therefore, it is a pity that they rarely make efforts to analyze and resolve deep-rooted problems. In a pluralist society, in order to manifest governmental effectiveness, police duty must pursuit perfection to meet more and more complicated public issues. Consequently, it is essential to define the implementation of corn value. Namely, it is to deeply discuss and analyze the value definition of research issues, and insist on the principles of planning, making decision objectively, judging subjectively, analyzing, managing and operating practice, realizing society changes and controlling trend with macro perspectives and micro angles to predict the future by reviewing the past so as to combine knowing and doing. This research referred to the viewpoint of ¡§An Integrated Public Affairs Management Framework¡¨ planned by Ming-Shen Wang to discuss the casual relation in the dramatic changes of Kaohsiung society and deeply analyze on the main police functions with V.C.S. strategic management method and focused on promoting the capacity of police organization to draw appropriate projects from out-of-date issue of police on-the-job training education to look forward to advancing police professional functions and response citizens¡¦ eager expectation.

In the current pluralistic societies, public policy-makings had to take into account various stakeholders as well as the social values. The research, based on the integrated public affairs management¡]PAM¡^ framework (Wang et al., 2004a) and place marketing strategy (Kotler, 1999), defined the applicable operational variables which includes three major factors of economical, social and political, and government, and nine derivative attributes, two situations of direct three-links between Taiwan and Mainland China, and status quo are used as the scenario. Altogether they will influence the stakeholders as decision-makers while deciding if they should invest, live, or work in Kaohsiung. For research design, we employed three major multiple-attribute theories or methods for individual stakeholders¡¦information processing and integration, Information Integration Theory¡]IIT¡^, Analytical Hierarchy Process¡]AHP¡^, Simple Multi-Attribute Rating Technique¡]SMART¡^, and Rating. In particular, the way the information is integrated cognitively is empirically examined instead of assumed with the averaging model of the IIT (Anderson, 1991a), and the scale values (equivalent to the utility component in MAUT or AHP) and the weights are concurrently separated and measured as results of the examination. Such separation rendered measurement of the psychological weights with theoretical validity possible, and could be used as the standard so that weights measured with the other three methods are evaluated and compared. Findings of the research are as follow, in the aspect of multiple-attribute weight measurement methods applied in the place marketing of Kaohsiung¡G 1. Among the three major factors, the most important is ¡§economic development¡¨, the second is ¡§government function¡¨, and then the third is ¡§social and political development¡¨. 2. For economic development, under the situation of maintain status quo, the most crucial derivative attribute is¡§ the level of economic globalization of Kaohsiung¡¨. The second one is ¡§the industrial structure of Kaohsiung city¡¨. The last one is ¡§the competitiveness of Kaohsiung Port and Airport project¡¨¡FUnder the situation of opening for three direct-links, the most crucial derivative attribute is still ¡§the level of economic globalization of Kaohsiung¡¨. The second one is ¡§the competitiveness of Kaohsiung Port and Airport project¡¨. The last one is ¡§the industrial structure of Kaohsiung city¡¨. 3. For the factor of social and political development, the most important attribute is ¡§the level of citizen participation in public affairs and the extent they influence public policies¡¨, the second is ¡§the public values and culture¡¨, the last is ¡§the operational mechanism of politics and election¡¨. 4. As for government function, the most essential attribute is ¡§the provision of public infrastructures¡¨. The second is ¡§the elected officials¡¦ perception of place marketing and capabilities of policy planning¡¨. The third is¡§the career officials¡¦ identifications for the elected officials¡¦ ambitions and abilities to carry out the place marketing policies¡¨. 5. The second group examinees think that direct-links has positive effects on the developments of Kaohsiung and most of them approve of the policy of three direct-links¡Fthe first group examinees have diverse opinions on it. 6. Based on PAM framework, we will sum up the problems of place marketing of Kaohsiung and brings out policy suggestions for Kaohsiung city. In the aspect of Multiple-attribute weight measurement methods theory¡G 1. Take the weight parameters derived from IIT¡¦s averaging model as the standard, weights from rating¡BAHP and SMART are all theoretically valid. The theoretical validity of rating outperforms that of AHP, AHP outperforms that of SMART. Among the convergence validity or consistence of four methods, between rating and AHP with IIT¡¦s averaging model fit better in convergence validity, between SMART and IIT¡¦s averaging model don¡¦t. 2. All three models had fairly high predictability and notable for subjects¡¦ holistic judgments. The predictability of IIT is the a little bit higher than SMART, the third one is AHP, and the last one is rating. 3. For convergence, measured with accumulative weights derived from subjects selected 15-20 examinees randomly, IIT was better than SMART, and SMART was better than AHP. 4. In terms of perceived performance, degree of operational easiness and fondness, the three models are not significantly different. As for the degree of confidence, IIT outperformed AHP, and AHP outperformed SMART.