The purpose of this study is to investigate and analyse how the relationship between poetry readers and poetry looks like on Instagram. This can provide new knowledge to librarians to facilitate their work on reading promotion. The objectives of the study will be reached by answering the following research questions: 1. Why do readers of poetry on Instagram choose to read poetry on Instagram, and what kind of poetry do they follow and read? 2. How do the reader interact with the poetry, and how do they experience their reading? The theoretical framework of the study is based on Long's (2003) and Fuller and Rehberg Sedo’s (2013) theories about reading as a social activity, and also Wolf and Barzillai’s (2009) theories about deep reading vs. distracted reader. The methods applied are semi-structed interviews and document collection that are then given a qualitative content analysis. The analysis arrives at several results. The use of Instagram is an easily accessible way for more poetry in the participants everyday life. It serves as a way to find new literature and provides a feeling of community. The accessibility of Instagram also changes how readers interact with the poetry; making it more fleeting and stressful. The study's conclusions are that the interaction between poetry readers and poetry is characterized by a social reader, who, however, does not always want to communicate. A reader who is distracted, but who sometimes can find breaks in the poetry on Instagram, or, in printed books.