The aim of this work is to evaluate Marketing Tools in the company Medin inc., Nové Město na Moravě. Most attention is paid to a product and its price, their present state of affairs and the development to the future.

The paper presents the development of instrumentaria designed to solve ACL lesions using hamstrings (tendons of semitendinosus and m. gracilis - ST / G). The work itself took place in two phases. Part of the first phase was the development of its own instrumentation, including the implant designed to fix hamstrings tendons. The inherent part of the development was the performance of both mechanical and functional tests. The most tested element of the instrumentation was the screw with eye. In the course of its development, mechanical tests of tensile strength were carried out on the individual variants of the solution, and then the rapture of the screw with the eye from animal bone - simulating the function of the product in a real environment. Part of this was the development of methodology and work with new instrumentation. Clinical testing was performed in the second stage and the results of the operations are part of the work. The self-developed ACL lesion reconstruction toolkit is designed to use a graft made up of four strands of the above tendons. In the experimental part of the instrumentation development, the suitability of the implant for clinical use has been demonstrated. The newly developed instrumentation for ACL reconstruction, using the test implant for fixation of the hamstrings...

The doctoral thesis is concerned with the issues that are faced when selecting strategic analysis tools to be used in small and medium-sized enterprises (SME) in the process of strategic management. The paper comprises three parts. The first part presents a discussion on the methodology of strategic analysis and the application of its tools in SME. As a result, the taxonomy of 40 strategic analysis tools applied in business organizations (including SME) was designed. In addition, the „model of strategic tune“, defining the correlation of „a dominating strategy type“, „the size of an enterprise“, and „the nature of strategic analysis“, was formed in this part. The second part describes the methodologies to study the application of strategic analysis tools. In the course of research project, two individual empirical studies were conducted: 1) expert evaluation study of strategic analysis tools, during which the criteria for expert evaluation of 40 strategic analysis tools were prepared; 2) SME owners, executives and specialists‘ testing and survey. The third part of the thesis indicates the results of the study into the application of strategic analysis tools. While combining theoretical and empirical methods and using various classification criteria, four typologies of strategic analysis tools were designed. Factual material reflecting SME executives‘ scope of knowledge and their perceptions and attitudes towards strategic analysis was collected by means of testing and... [to full text]

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Patient-specific instrumentation (PSI) in total knee arthroplasty (TKA) has been introduced to reduce instruments and surgical time and to improve implant alignment. The aim of this study was to compare TKA with patient-specific and conventional instrumentation with regard to the use of resources in the operating room (OR), alignment and patient-reported outcome. A total of 139 TKA with PSI or conventional instrumentation were included in three centers. Economic variables of the surgery (number of instrument trays, setup and cut-sewtime), radiological alignment and patient reported outcomes (VAS Pain Scale, Oxford Knee Score, EQ-5D) were assessed after 6 weeks, 6 and 12 months. There was a significant reduction of instrument trays and of time in the OR in the PSI group. The reduction varied between the centers. With strict reorganization, more than 50% of the instrument trays could be reduced while using PSI. There were no significant differences in cut-sew-time, implant position, leg axis, pain and function. The use of PSI was associated with significantly less OR resources. However, the savings did not compensate the costs for this technology.