1 ABSTRACT This diploma thesis deals with interactive book for preschool children and their benefits and risks. In the theoretical part it is discuss the definition of interaction and interactive book, and its brief history. It provides a overview of the categories of interactive books available in internal bookstores. Finally it is put into context of interactive book characteristics of a pre- school child (developmental specifics, reading literacy, relationship to a book, the role of an adult). The research part of this work examines by method of content analysis of texts of two international empirical studies and questionnaire research between parents and teachers. Results show the benefits and risks of an interactive book for preschool children. Among the most frequently cited benefits were the development of eye-hand coordination, speech, thinking, and fantasy development. Opposidly, the most frequently cited risks were the quality of the book, child's attention on the physical handling of moving parts rather than on the story, and the interconnection of the illustration / moving elements with the story of the book. KEYWORDS preschool child, interactive book, interactivity, reading literacy, benefits, r 2

This diploma thesis concerns topic of control within interactivity in the new media. It deals with concept of interactivity from the perspective of the new media and semiotics. Later on it presents insight on different mechanisms and levels of control, which are present within the interactivity. The thesis is focused only on those mechanisms that are aimed at a user. These concern for example dataveillance, data-based discrimination, disciplination, tailoring, monitoring or persuasive games. This line is extended and connected with the contributions of Roland Barthes, Michel Foucault and Vilém Flusser, who dealt with topics such as power, discipline and apparatuses. The aim of this thesis is to find out, what is the position of a user in relation to the mechanisms of control and what are her/his possibilities of action against these mechanisms (if any). Keywords: interactivity, new media, control, surveillance, semiotics, user, data, apparatus

The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.

The Representation of Journalists in Videogames aims to find out how do videogame developers represent journalists in the mainstream videogames. The analysis is based on five case studies of various videogames but it also includes sequels and prequels of the selected games. The author of this thesis analyzes nine videogame journalists which can be differentiated into several categories: investigative reporters, photojournalists, paparazzis, radio and TV reporters and hosts of various television shows. Their behavior is not the only aspect this thesis analyzes because their visual appearance is also fully in the hands of the game developers. This thesis proves that the videogame journalists are sometimes depicted stereotypically but if so, it is always for a reason. Videogame developers do not always use this sort of depictions and can even accurately describe journalistic practice and behavior. Journalism is always better described if the journalist is a heroic protagonist of their videogame. If they are villains, it is often described using various negative stereotypes.

This thesis describes the phenomena of interactive television, focusing on the development of this technology in the United Kingdom which is considered the country with the largest development of this technology. The thesis starts by defining interactive television as such, dividing it into three main categories. Aside of that a short overview of the evolution of television broadcasting in the United Kingdom is presented, and the term Convergence is explained as it is a crucial one for many of the interactive applications. The second part consists of a case study of evolution of interactive television in the United Kingdom. As it tries to answer the main research question - which technological phases must have happened in the transition from linear to interactive television - the thesis divides interactive television into five main phases. The first phase occurs in the analogue broadcasting era, with Teletext as the first instance of "on demand", and first instance of convergence by using telephone. The second phase starts around 1998 with the start of digitalisation. The new technology allows the providers to launch several new forms of interactivity, such as the walled garden, first applications and others. The third phase, starting around 2002 can be seen as the acceptance of interactivity as a...

This thesis Interactive content of eBooks presents complex view on preparations and development of interactive and enhanced electronic book from technical, legislative, content and economic perspective. It describes types of interactivity modules, available interactive eBook formats, reading devices and software. It also compares USA market to the Czech market of interactive eBooks. This thesis processes results of questionnaire survey in the area of Czech readers awareness of interactive eBooks. In practical part of the thesis process of interactive book creation in Czech environment is engineered.

This diploma thesis focuses on graph database data visualization, where data is stored in RDF format. Standard visualisation of RDF data in tables does not offer sufficiently usable user view. One of the goals of this work is to show RDF data in interactive graph, which is ideal form of viewing data considering lucidity and information value. The graph gives good view of not only the data itself but also relationships between the data. Another goal is to test ability of browsers to visualize large amounts of data.

In this thesis, I present modular and database cinema characterized by nonlinear story and complex structure. I give examples of modular and database cinema, provide different approaches regarding movies with nonlinear narrative and mention basic principles of classical cinema to show the difference. I am taking a closer look at these films and doing a comparison. Modular cinema needs an audience which actively participates in giving a meaning to the particular film. This active audience can be equated to the new media user which can be characterized not only as a recipient of new media products but also as a creator, co-author and explorer. That is why I am focusing on new media from the point of their users, showing the changes in this media-user relation and summarizing what is new about new media. Database cinema reflects a database form which became a necessary part of new media as well as of our daily lives. When analyzing characteristics of new media and complex structure cinema I suggest a potential relation between new media and modular and database cinema from the point of their users.

The thesis focuses on discussions under news articles shared by news servers on the social network Facebook. The aim of this work is to summarize the existing understanding of the topic. Therefore, theoretical concepts connected to the topic are summarized. The thesis focuses on communication, online communication and the presence of news servers on social networks, as well as on the topic of anonymity on social networks and how anonymity can affect discussions. A chapter of the thesis focuses on the spiral of silence and its possible occurrence in discussions. Further, the thesis focuses on the freedom of speech as well as the new ways social networks are trying to fight disinformation and hate online. The empirical part focuses on how Facebook users view the use of social networks by news servers. Another part of the thesis focuses on a group of volunteers called #jsmetu. This group tries to make sure discussions are factual and are free from personal attacks and vulgarity. Three discussions are analysed - discussions #jsmetu took part in. The thesis investigates the influence #jsmetu has on discussions. Due to the topic of the thesis being a very current one, the thesis suggests more areas for further research.

New media have become an essential element of our everyday lives. They are also a platform for digital art. Through them, readers can encounter so-called 'electronic literature' as a developing cultural form, allowing to some extent, the the mutual influencing of media and genres. Firstly, all electronic literature needs to be consistently differentiated from electronic books, similarly the conversion of classical, analogue works into a digital form. This thesis deals with the definition of this specific area of literature, its reflection, including its historical anchoring. This work is necessarily based on an interdisciplinary approach, it draws on concepts from literary theory, however electronic literature cannot be viewed through its paradigms alone, as traditional definition frameworks and concepts cannot be fully applied in the new media environment. There is also emphasis upon media studies' theory, specifically studies of new media. Concurrently, the work deals with a specific form of narrative, the so- called 'interactive narrative', which is not found solely in the works of electronic literature, but it also has a wide scope. The final section presents the results of the author's research focused on readers' response to selected works of electronic literature with an interactive...