Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. However, foreign companies have been slow to enter into African markets. The purpose of this research is to identify important perception of barriers and factors that affect market entry decision in Africa specifically in Ethiopia and Egypt.This research is based on a qualitative case study and data is collected from primary and secondary data. The primary data are collected from four Swedish micro and small companies. The secondary data collection is based on website, and published material from accredited government, such as UN, Ethiopian investment agency and Swedish government.The major market entry barriers and factors are determined through analysis of these data. The major barriers are cost advantages incumbents, product differentiation, capital requirement, switching cost, access of distribution channel, government policy. The factors are market attractiveness, cultural distance, uncertainty, legal environment, and competition. Market entry decision is dependent on high influential perception of market entry barriers. From this research the important influential perception of barriers and factors that affect market entry decision in Ethiopia and Egypt are government policy, cultural difference, uncertainty, and legal environment. Cost advantage and switching cost are the low influential perception of barriers.

Denna studie syftade till att bidra med kunskap om hur olika faktorer påverkar anställdas motivation i arbetet. Syftet preciserades med frågeställningarna “Hur påverkar yttre faktorer anställdas arbetsmotivation vid ett svenskt företag?” och “Hur påverkar inre faktorer anställdas arbetsmotivation vid ett svenskt företag?” En kvalitativ metod användes i form av semistrukturerade intervjuer. Intervjudeltagarna var tio anställda på ett större svenskt företag inom banksektorn. Intervjuerna kodades i sin helhet och presenterades i flertalet teman under kategorierna yttre och inre faktorer. Analysen utgick från Herzbergs motivation-hygienteori, vilket var det teoretiska ramverk som valts. De yttre faktorerna som diskuterades i studien var: förmåner, anställningstrygghet och ersättning. De inre faktorer som togs upp var: utmaning och utveckling, intressanta arbetsuppgifter, meningsfullt arbete, återkoppling i form av uppmärksamhet och bekräftelse samt frihet under ansvar. Resultatet visade att medan inre faktorer upplevdes ha en direkt påverkan på motivation, så upplevdes yttre faktorer inte i någon större utsträckning påverka motivation. Däremot när yttre faktorer hade en nära sammankoppling med inre faktorer, upplevdes även yttre faktorer ha en påverkan på motivation. / The aim of this study was to add to the existing knowledge about how employees’ work motivation is influenced by a number of factors. The study was guided by the following two research questions: How does external factors affect employees work motivation at a Swedish company? and How does internal factors affect employees work motivation at a Swedish company? A qualitative method was applied. The empirical basis consisted of semi-structured interviews with ten employees at a larger Swedish company within the banking sector. The interviews were coded into several themes of external and internal factors. The analysis was based on Herzberg’s motivation-hygiene theory. The external factors were: benefits, job security, and compensation. The internal factors were: challenge and development, interesting work tasks, meaningful work, feedback through attention and confirmation, as well as freedom and responsibility. The findings showed that while internal factors were perceived to have a direct influence on motivation, external factors were not perceived as having a particularly large influence on motivation. However, when combined with internal factors, also external factors were perceived to influence motivation.

2008年馬英九總統上任後，遵行「先經後政」的兩岸政策方針，積極與中國大陸簽訂了多項協議，但我國民眾對此出現許多疑慮。2013年6月，海基會與海協會於中國大陸上海簽署《海峽兩岸服務貿易協議》，並對外公布兩岸的開放清單，此舉引發我國民眾不滿，認為政府單位未做到與民間充分協調的工作，並憂心將使臺灣在經濟與政治上更依賴中國大陸，造成社會不安，其後，我國於2014年3月，爆發了國內大規模的「太陽花學運」抗爭活動。 近年來，中國大陸已成為臺灣最大的貿易夥伴，但基於臺灣與中國大陸的特殊關係，兩岸間的經貿發展一直是台灣民眾相當關心的問題。本研究的主要目的為，在兩岸經貿互動非常密切與民意優先的今日，了解民眾對於兩岸經貿的認知與立場，試圖了解哪些因素會使民眾對於兩岸經貿的態度改變，並在過往研究的基礎上，洞悉影響民眾兩岸經貿態度的內在及外在因素如何相互作用，使民眾的兩岸經貿認知產生變化，並使用國立政治大學選舉研究中心「線上調查實驗室」於2015年4月，所進行的網路民調資料來分析。 根據前述架構，本研究將內在因素歸類為人口變項、心理認同、經濟考量以及政治考量四個部分；外在因素則藉由當今兩岸經貿交流互動中所遭遇到的問題點作為設計，涵蓋經濟利益、談判過程與安全因素等三部分，並提出政府可實行政策之方向，以條件問句來看民眾在情況下的態度變化。 資料檢測的結果發現，民眾對於各項條件句的接受程度不一，甚至加入條件句後，對於兩岸經貿的態度有轉向負向的情況，顯見不同的背景的民眾，將藉由相異的思考面向來形塑其對於兩岸經貿認知。而其中，安全因素的條件，將最有助於扭轉原先不贊成兩岸經貿的民眾意見。 研究發現，影響民眾對於兩岸經貿態度的變數中，除過去較常討論的內在因素外，外在因素同時具有影響力。臺灣民眾看待兩岸經貿不全然受到感性因素影響，當政府適時的給予政策上的幫助時，民眾仍會改變態度，以理性作為思考。希冀藉由本研究的討論，對於民眾兩岸經貿立場認知有更全面性的了解，並提供實質上的政策意涵。