Due to the rapid changing environment many organizations are striving to achieve agility and flexibility in internal and external environments. In order for an enterprise to be able to respond to this changing environment, it must integrate the business functions into a distinct system that is capable of exploiting information technology competently. Enterprise Resource Planning (ERP) mainly focused on integrating internal business functions and implementing an ERP system requires a significant amount of time and financial resources. Moreover, ERP systems are complex, non-flexible and are not capable of collaborating with autonomous application leading to difficulty in integration and customization [3]. Enterprise Application Integration (EAI) is an alternate technology to ERP where the integration process is automated without much effort. This research work mainly focuses on designing an order processing system using the concepts of EAI for Intra Organization in any small and medium enterprises (SME’s). As a result of this research work, a five layered architecture has been designed which can be integrated in any enterprise without affecting the existing business workflow. This architecture is categorized into Data Layer, Middleware Layer, Event Generation Layer, Translation Layer and Interface layer. Further to actually test the extent and reliability of this architecture a prototype system implementation is built at Hyundai Mobis Parts- Sweden, using the concepts of EAI. In addition the evaluation of the prototype system is performed to check the above defined layers of the architecture.

¡mAbstract¡n This research examines six presses of Kaohsiung journalists', China Times, Liberty Times, United Daily News, Taiwan Times, Taiwan Shin Wen Daily News, and Public Daily News, the intra-organization media usage for Media Richness and Social Influence Model. It tests four media which are face to face, telephone, e-mail, and written document, and tests which one is suitable for Kaohsiung journalists use in formal communication and informal communication. The result is that the most journalist use face to face as their intra-organization media. Not only testing media usage, this research is also examining the prediction of media usage by Media Richness and Social Influence Model. The result is except downward communication media usage which lacks sufficient samples, the other communication flows' media usage prediction are Media Richness explanation of predicting media usage is better than Social Influence Model. For each press, face to face is the main choice for six presses' journalists in upward communication, horizontal communication and downward communication flow. However, United Daily News' journalists use written document as the main media in informal communication, but the other presses' still use face to face The finding in formal and upward communication, the prediction of media usage by Media Richness and Social Influence Model in Liberty Times doesn¡¦t have significant level. Meanwhile, Liberty Times and Taiwan Shin Wen News' prediction of media usage in horizontal communication don¡¦t have significant level. At last, there are only Liberty Times and Public Daily News's media usage prediction have significant level in informal communication. Keywords:intra-organization, media usage, face to face, telephone, e-mail, written document, formal communication, informal communication, upward communication, horizontal communication, downward communication, Media Richness, Social Influence Model.