There are hundreds of channels in Taiwan. Because of computer and internet developing, people in Taiwan communicate easily to everyone in the world. It causes conflicts and challenges such as economy, business, and culture. The main source of profits in channels and web is advertising. According to AC Nielsen in Taiwan, Advertising industry in Taiwan outputs $40 billion in 2007, and its growing can figure out in future. So this study is to discuss the influence of Advertising Effectiveness in Product Involvement and Purchase Intention. This study set to sampling 18-40 years old. It includes male and female. The methods of this study are such as Descriptive Statistics, Multiple Regression, and ANOVA. The Advertising Effectiveness is the moderator in this study. To discuss the issues of the moderator model explains the effect of strength and direction of Purchase Intention. The hypotheses of this study are presented as follows: 1.Product Involvement has statistically influence on Purchase Intention. 2.Advertising Effectiveness has statistically influence on Purchase Intention. 3.The interaction of Product Involvement and Advertising Effectiveness as statistically influence. The conclusions are presented as all hypotheses to show: 1.On Purchase Intention, the Product Involvement will influence consumers¡¦ purchase decision. 2.Advertising also influence consumers¡¦ purchase decision. 3.The effect of the interaction explains synergy from Product Involvement and Advertising Effectiveness to consumers.

There is no denying that consumer electronics has a great influence on our daily life, and it now also even create and lead trend in modern society. Traditionally, we think of men as the major customer in consumer electronics, but with fashion and social trend are both been added in the concept of the product, many research has shown that women has gradually become the main customer in consumer electronics. Among all the consumer electronic product, smartphone has became the fastest growing product, and the marketshare has already exceeded cell phone since last year. As for the digital camera, there still are promising growing in DSLR-like¡BDSLR and EVIL, and the trend in market this year is to add Wi-Fi as the new function to against smartphone. From literature review, we can found that there are many research about product involvement on buying decision, but fashion involvement is seldom being considered in it. Therefore, we used product involvement and fashion involvement as moderating variable and the research outcome indicate that the intension of buying are easilier stimulated by product function when people has high product involvement in smart phone/digital camera, and they also value public praise of product more. As for people has high fashion involvement, they tends to buy smartphone/digital camera on the stimulation of fashion trend and social influence. To sum up, product involvement andfashion involvement will influence buying decision in different ways and also the pastexperiences of urban women in Taiwan.

Parent involvement in education (PI) is widely documented to benefit children’s educational outcomes. PI is a multidimensional construct that takes many different forms. This study considered three dimensions of PI: Home-Based Involvement, School-Based Involvement, and Home-School Communication. Hoover-Dempsey and Sandler have created a theoretical model that seeks to explain what motivates parents to engage in PI and the mechanisms by which PI benefits children’s educational outcomes. However, research studies that have used Hoover-Dempsey and Sandler’s model used samples that consisted primarily of mothers with fathers typically representing less than 10% of the sample. Father involvement in education has been shown to benefit children’s educational outcomes over and above the involvement of mothers. However, there is little known about the PI practices in which fathers engage, or what motivates fathers to engage in PI. Using Hoover-Dempsey and Sandler’s model, this study aimed to investigate fathers’ PI practices, as well as the variables that motivate fathers to engage in PI. An online survey was conducted and 185 fathers completed the survey in full. Results of the survey suggest that fathers engaged most often in Home-Based Involvement, less in Home-School Communication, and least often in School-Based Involvement practices. Fathers’ belief that it is their role to engage in PI (role construction) and requests from the child to engage in PI consistently explained all three types of PI. Other variables that significantly explained Home-Based Involvement included the father’s biological relationship with the child, and whether the father lived with the child’s mother. School-Based Involvement was significantly explained by father’s perceptions of available time and energy and their biological relationship to the child. The ultimate purpose of this study was to provide educators with information they can use to successfully increase fathers’ PI practices for students at their schools. / text

This study was conducted to explore the external sources of knowledge that are present around the eco-innovation firms. Our study has focused on eco-innovations with the aim  to find sustainable solutions, leading the reduction in greenhouse gases, on the extraction of renewable energy sources, since studies have indicated a link between the industrialization and the impact on the climate.  The purpose formulated for this study was to explore the external sources of knowledge that are present around the eco-innovation firms. By conducting this exploratory study we will contribute to existing research by adding empirical evidence to identifying what the external sources of knowledge are and further explore what kind of knowledge eco-innovation firms gain from these external sources. The participating companies in the study was chosen since they represent Swedish firms in the development of eco-innovations with the goal to minimize the environmental impact.  We conducted the thesis with a qualitative approach and the empirical data was gathered from four different companies in the field of wave and tidal power. The four interviews were executed through telephone interviews with both the researches acting as interviewers. The respondents were either the CEO of the company or a board member, since these persons were most likely to possess the relevant information for this study.  In our study we have found the external sources of knowledge to be of significant importance to the eco-innovation firms. Based on our theoretical framework, we have identified the external assets as suppliers, customers, competitors, governmental actors and research institutions. These external sources have different importance depending on the character of the knowledge that is gained. The external sources showed to contribute with important knowledge in areas of R&D capabilities, technology development, market orientation and regulation. By assessing the external sources of knowledge firms will unlock great potential knowledge that would otherwise be very costly. A conclusion was that as eco-innovation firms acquire knowledge by their external assets in parallel there are signals, unconsciously communicated going out to the external environment. Since our study has shown that academic experience among the founders seemed to have been helping the firms in their contact with governmental actors in order to attract subsidies and in the approval process for test sites, this indicates that what seems to be communicated from within the eco-innovation firms to their external environment is certain legitimacy, credibility and reputation that strengthen the relationship with governmental actors. This study was performed as a multiple case study on four different eco-innovation firms working with development of technology to extract energy from renewable energy sources in terms of wave and tidal power. Our choice to only interview one person on each firm, due to a limited time frame and resources, might make it hard to generalize the findings since there is a possibility of biased data. Other limitations that make it hard to draw to much from the results are the fact of focusing on a limited area on eco-innovation in only one country, since regulations play an important role this might differ between different countries.

Abstract Aim: This project deals with ‘employee involvement in the implementation process of waste management. The research focus on Volvo Cars Corporation since the company involves a set of departments in such process. The purpose is to identify the dominant factor(s) affecting employee involvement during waste management execution. These factors are ‘the creators of employee involvement’ and they are organizational culture; communication; training and education; teams; employee empowerment; and rewards. Thus, the research question that has been addressed is ‘how does employee involvement take place in organizations during the implementation of waste management strategies?’ Method: Case study design was applied since it serves as ground for understanding the phenomenon; and it is connected to qualitative research. The authors collected mixed data. Secondary data were gathered from the firm’s sustainability reports, while primary data is obtained from interviews with Volvo’s employees who were related to waste management implementation. Results were offered by applying coding, categorization and content analysis. Results and Conclusions: Volvo demonstrates a green corporate culture with informal and participative channels of communication. Employees work in cross-sectional and self-managed teams and they are not intensely trained in environmental oriented issues. Decentralization in decision-making is the common approach within the company. Moreover, a bonus reward system exists there. Limitations and Suggestions for further research: As the results from representative case studies design cannot be generalized, a comparative case study design regarding a number of automotive companies is recommended. The employee involvement factor has been explored in this study, however, additional research regarding firm’s performance and employee involvement outcomes is decidedly suggested. In addition, the authors recommend to conduct further studies related to other green strategies such as lean production, reduction of toxic emissions, reuse, recycle, etc. Contribution: training and education programs plus rewards packages are found irrelevant in the employee engagement with waste management. Conversely, the conducted study find out additional factors. They are the ‘social component’ and the ‘ecological mentality’ of the business which have to be considered for managers and society as important dimensions in the course of the employee involvement. Key words: HRM, employee involvement, waste management implementation process, creators of employee involvement.

Research supports that many studies conducted across the country and internationally, acknowledge the positive effects of parental interest in learner academic achievement. The research findings reveals that no study about the role of SMTs and parents in enhancing learner academic achievement has been conducted in rural secondary schools of Sekhukhune Limpopo Province. Further inquiry discovered that studies conducted nationally and internationally focused only on parent participation in elementary schools to improve reading, composition, and cognitive powers of primary school children. Epstein (2011) posits that parental involvement diminishes as the child moves on to secondary school level. The intent of this study through qualitative case-study research explored and analysed the role SMTs and parents play in Sekhukhune District Limpopo Province in enhancing learners’ academic achievement. Five parents of Grade 8-12 learners and 3 SMT members participated from each of the six public secondary schools of Sekhukhune Limpopo province in the inquiry procedure. Principals regards parental engagement in education as interfering with school programmes. This work explored and examined how SMTs and parents collaborate and interact to improve learner academic achievement in rural public secondary schools of the Sekhukhune Limpopo Province. Knowledge of the concept parent involvement; encouraging positive parenting skills; enhancing communication with families; increasing volunteerism at school encouraging learning at home; increasing the number of parents in leadership and decision-making roles; improving community collaboration; capacitating parents and teachers with legislation and laws and dealing with barriers prohibiting effective involvement were some of the themes that evolved from the findings of this study. The implications point to the urgent need for proper training of the school management team for the efficient involvement of parents of children in rural areas, as this will enhance learner achievement. This research highlights the importance of collaboration between all stakeholders to establish a shared vision in order to improve learner academic achievement. / Dissertation (MEd)--University of Pretoria, 2017. / Education Management and Policy Studies / MEd / Unrestricted

The purpose of this study is to investigate if campus involvement, either in high school or college, has a relationship with civic engagement after college. Current UCF students, who have at least finished their first year, will be surveyed about their high school involvement to determine if it is related to their college engagement; and, recent UCF Alumni, graduated between 2014-2018, will be surveyed to determine if there is a relationship between campus engagement and civic life after graduation. As well, the data will review other key aspects like campus location, race, gender, international status, motivations, religious affiliations, etc. The surveys were collected virtually over a few months through various social media platforms and then coded into a spreadsheet for analysis. This study is important because it will evaluate the connection between campus involvement and long-term civic engagement. With more students being invested in UCF's diverse and inclusive community, over time, their civic engagement will also increase. This will hopefully result in a better future for UCF's student leaders as they graduate and move on through their life. The results of this study indicated that there was a relationship between high school involvement and college campus involvement. However, there were no other statistically significant relationships or differences in the other research questions.

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Increasing demands for accountability in educational programming have resulted in more frequent calls for program evaluation activity in educational organizations. Many organizations include conducting program evaluations as part of the job responsibilities of program staff. Cooperative Extension is a national system offering non-formal educational programs through land grant universities. Many Extension services require non-formal educational program evaluations be conducted by its locally-based educators. Research on evaluation practice has focused primarily on the evaluation efforts of professional, external evaluators. The evaluation work of program staff that have many responsibilities including program evaluation has received little attention. This study examined how non-formal educators in Cooperative Extension use the results of their program evaluation efforts and what factors influence that use. A conceptual framework adapted from the evaluation use literature guides the examination of how evaluation characteristics, organizational characteristics and stakeholder involvement influence four types of evaluation use; instrumental use, conceptual use, persuasive use and process use. Factor analysis indicates ten types of evaluation use practiced by non-formal educators. Of the variables examined, stakeholder involvement is most influential followed by evaluation characteristics and organizational characteristics. The research implications from the study include empirical confirmation of the framework developed by previous researchers as well as the need for further exploration of potentially influencing factors. Practical implications include delineating accountability and program improvement tasks within Extension in order to improve the results of both. There is some evidence that evaluation capacity building efforts may be increasing instrumental use by educators evaluating their own programs. Non-formal educational organizations are encouraged to involve stakeholders in all levels of evaluation work as one means to increase use of evaluation findings. / Ph. D.