Diploma thesis is focused on the topic of loaylty programmes. First part deals with the history, trends and future of loyalty programmes in general. Second part is devoted to the loyalty programme of L'Oréal Paris, which was analyzed. Based on carried analysis, proper recommendation were suggested in order to improve the processes and effectivity of the loyalty programme.

The aim of thesis was to analyse management and economic activity of sports club Iuventa Michalovce with his sports arena Chemkostav Arena. To achieve this goal it was necessary to analyse revenues and expenses of the club, along with the correlation results to finance resources. Emphasis was also held at the human resources, competition analysis and communication towards the fans and society. It was proved that Iuventa Michalovce is the prototype of a modern sports club, which together with the patron tries to build a quality background and increase the popularity of handball locally and Slovakia. Thanks to its main partner, the situation in the club is stable, although the club does not achieve positive economic results, as it focuses primarily on the sport results.

Are municipal bath built next to Voronez Hotel able to compete with other such facilities? The key is to create a specific atmosphere. The bath steeps from the ground to offer views over city. Another part of the strategy is a presence of relative functions in the building – you can meet many activities, which you would not expect in public bath. But what is the most important: you can enjoy these activities in intimate environment or in the public space as well. For example: you can take a tea in a bar situated in the sixth floor with exclusive view over opposite hill or you can take different tea in a small informal teahouse hidden in the middle of the disposition. An all-embracing structure of differently juxtaposed reinforced concrete boxes creates a frame for this different human experience.

Univ., Diss.--Wien, 2005. / Literaturverz. S. 247 - 253.

5 ABSTRACT There is fourteen ice-hockey clubs in the highest Czech professional ice-hockey league (called "Tipsport Extraliga"), but only two of them have a position of personalist in their organizational structure. This dissertation is aimed on the issue of HR operations administrated in terms of Czech professional sport organizations. On the bases of interviews with employees chosen from two Czech ice-hockey clubs I compare the execution of HR activities on the two clubs there is a special position for HR specialist, in the second one there is a leader or sport manager, who is executing the HR activities. There is also the analysis of HC Sparta Praha HR specialist position in the dissertation. In the special chapter there is the specification of HR processes executed in Czech ice-hockey clubs including processes aplicated in the past. Keywords: Personnel Management, HR specialist, HR activities, organizational structure, sports club, hockey club.

Title of the thesis: Analysis of the training unit for football older prepare players with a different level of performance. Objective of the thesis: Identify the representation of didactic forms and types of training processes in the older football product categories, taking into account the different performance level of the club (professional vs. amateur). Solving methods: Solution Methods: An indirect observation method was used to analyze when we used two camcorders to shoot two training units per week for each team. (AC Sparta Prague, SK Slavia Praha, FK Motorlet and SK Aritma). The training records were subsequently evaluated. Results: Comparison of professional clubs and amateurs had the most significant difference in game exercises, which was 38.3% for AC Sparta and SK Slavia vs. 22.8% for FK Motorlet and SK Aritma. On the other hand, amateur clubs used more training play (39.7%) compared to 22% AC Sparta and SK Slavia. There was no significant difference in socio-interactive forms, just as professional clubs make more use of group form, especially because of the higher number of trainers per training unit. A more significant difference was also seen in the training process where professional clubs use more fitness training than amateur (28% to 10%). Of all the results we have not found...

The author's aim for her diploma thesis is to examine the phenomenon of Irish theatre, which existed in repertoire of one of the most influential small scenes in Prague - Činoherní klub. The work will delve into Czech-Irish cultural relations as 19th century as well as illustrate the way poetics of theatre align with tragicomical poetics of Irish theatre. This will be demonstrated on examples of specific plays by Irish authors The Drama Club put out throughout the years.

Title: Business plan for the establishment of fitness club Objectives: The main aim of this thesis is to develop a business plan of the newly emerging fitness centre in downtown of Prague and to verify the feasibility of the project. Methods: The first part explains important terms, structure and principles necessary on this issue by using the method of synthesis. In the second part methods of financial analysis and scoring model for analysing competition are used. Results: Business plan for establishing a new fitness club in central Prague showed that the club has the potential to thrive in the market. All analysis results are displayed using tables. In comparison with competitors it offers comparable products at similar or better prices. It offers to customers a large space filled with quality training opportunities, as well as relaxation. Keywords: Business plan, fitness club, business, financial plan, marketing, management

Title: The club development of american football in the Czech Republic In the first part of this thesis American football is introduced, explaining basic game principles and describing the game so that the reader can imagine what the sport is all about. The second part then focuses on examining the emergence of particular American football clubs in the Czech Republic. The whole period is divided into several stages, with a strong focus on finding a common denominator of individual events. The aim is to map American football in the Czech Republic since the establishment of the first club up to the present with emphasis on main themes and key periods. Recording individual events from the perspective of history is an important element for any future research. Keywords: American football, development, club, origin, history, Czech Republic

Title: Prognosis of the German Bundesliga Objectives: Description of structures and rules of the German Bundesliga. Financial analysis of the German Bundesliga and her prognosis of selected values until the year 2020. Methods used: Financial analysis of absolutes, differentials and relations indicators. Prognostics smallest squares method in Microsoft excel - linear trend function through function forecast. Results: Summary the level of the financial performance based on the financial analysis and prognosis of selected values of the German Bundesliga until the year 2020. Key words: Bundesliga, football, financial source, club, financial analysis, prognostics