The environment of professional football clubs has undergone numerous and considerable changes recently. The changes in ownership structure above else have brought the goals of investors - club owners into conflict with expectations of soccer fans and even jeopardized the survival of professional soccer clubs. The dissatisfaction of football fans has led to attempts to regulate clubs and give the fans a share in the management of the clubs. This dissertation attempts to analyze the conflict between ownership and fans and offers possible solutions. The core of the dissertation is an analysis of the influence of football fans on the sport and the ways in which they may use their economic leverage to participate in the management of clubs. Recently, fans have become more prominent as stakeholders in professional football clubs with the development of the supporters trusts in the British Isles and continental Europe. The dissertation analyzes the regulation tools of Financial Fair Play (FFP), and Supporters' Liaison Officer (SLO), created by the UEFA. It investigates the broader application of these and other regulatory tools for the sport. It offers a model for the measurement of value of fan support to a club. Research conclusions based on a survey of Czech fans are also included and added by recommendations that arise from them.

The thesis entitled "Barter (selected problems)" introduces barter clubs/LETS as an alternative economy. The thesis describes historical development of barter clubs/LETS, theoretically analyzes the barter clubs/LETS as full-fledged payment systems standing on an equal footing as any other form of market organization. Project of the thesis also includes results of a survey which approached individuals as well as legal entities operating in the Czech Republic.

Abstract The aim of this thesis is to analyze the situation of the sports club operating in the economic environment of the Czech Republic. An important part is the analysis of the club's economic cycle and financial resources. The main part of the thesis is a detailed overview of fundraising for running a sports club, from grant programs from private sponsors and membership fees. After evaluating the revenue is followed by an overview of the cost of a comprehensive evaluation of the financial cycle in the sports club.

The diploma thesis deals with the tourism in the Bohemian Paradise, the emphasis is on the town of Turnov that is regarded with its neighbourhood as a tourist centre of the region. The thesis describes the last third of the 19th century and the period before the First World War. The first part of the work focuses on the phenomena associated with the development of modern tourism in the observed region, such as the growing sector of services, the advent of railways or tourist organization. This section also includes chapter on the genesis of the name Bohemian Paradise (Český ráj). The other part of the thesis analyses the town Turnov and its surroundings. After a brief introduction, the thesis studies technical and material base that the town offered to the incoming visitors. The attention is turned to accommodation and catering services, summer apartments or local guide services. The main part describes the activities of the local department of the Czech Tourist Club. The department was founded in 1892 and fully took the initiative associated with the organization of tourism in the region, such as marking of hiking trails, keeping and enhancement of local landmarks, publication of promotional and guide materials, operation of tourist stations or student dormitories, and organization of lectures and...

Vegyna is a students club with option of vegan eating. An integral function of the club is also the possibility of informal meetings, hanging out, thinking, organizing workshopes, lectures, screenings, etc.

The master thesis deals with marketing communication of a selected sport club in Brno. It is divided into three parts. The first, theoretical part, defines the basic concepts that are necessary for the overall understanding of the topic. The second, analytical part, describes the current state of the sport club and includes marketing research in the form of a questionnaire survey. The last part contains suggestions for improvement of marketing communication on the basis of performed analyses and survey.

The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.

The subject matter of my Diploma thesis is the project of a new golf club. The building has one floor and is covered by a flat mono-coated roof. Spacious terraces accessible from first floor are the integral parts. Vertical load bearing and non-load bearing walls are designed from Porotherm walling system. Horizontal load bearing ceiling constructions are designed from an prestressed ceiling panels Spiroll. Foundations are designed reinforced concrete. The building is divided into two separate operating units. The project emphasizes the layout plan, thermal technical properties and safety in use.

This thesis focuses on designing a business plan to create an Ice Hockey Organization that would primarily focus on a recruitment and further athletic development of young players. The Czech Ice Hockey Association's (CSLH) Ice Hockey Academy Project was considered as a baseline for this business plan, so all the necessary CSLH criteria would be met and maintained. The thesis consists of both a theoretical and a practical part, dealing with respective issues that relate to the establishment, management, and administration of the Organization and its partnership with schools, City Councils, and existing Ice Hockey organizations in the territory.

Title: Strategic development plan of the University golf club UK Praha Objectives: The aim of this diploma thesis is to draw up a strategic plan for the development for University golf club UK Praha Methods: A qualitative interview with the sports manager of ČGF, and head of golf at FTVS UK, an analysis of documents and the SWOT analysis. Results: An analytic part of the diploma thesis was built on the documents analysis and interviews with the representatives of the ČGF and Charles University. These information had provided the basis for the SWOT analysis of the University golf club UK Praha. Key points as well as the budged were designed in the strategic plan. Keywords: Strategic plan, strategic planning, University golf club, golf