USAGE OF SOCIAL MEDIA IN 1ST CZECH FOOTBALL LEAGUE Objectives: The main aim of this diploma thesis is to assess the situation around the Gambrinus league clubs communication through social media towards to fans and supporters. Based on the results recommendations for communication through social media will be proposed. Methods: In this thesis following methods were used: case study, survey and finding dependence between two variables using regression analysis. Case study method was applied in the evaluation of communication of three clubs through social media. The survey recorded opinions of the fans. Regression analysis examined the dependence between the average home attendance of clubs and the number of fans on Facebook. Results: The results of the thesis correspond to the selected aims and are summarized in a separate chapter as suggestions and recommendations for communication through social media. Key words: social media, Facebook, Twitter, YouTube, Google +, football club, Gambrinus league, football

Title: Corporate identity of a new gentleman's fencing club Tailor's Fencing Club Goals: The goal of this thesis is to create a complete corporate identity of a new fencing club in the form of a business company. The outcome of this thesis will be used for the project of founding a new gentleman fencing club. Methods: For the solution of the thesis I used the method of document analysis, the method of a group discussion with the future realization team of the project, the method of informal interviews with the future co-owner of the club and a marketing and PR expert and the method of observation in several chosen business and sport clubs. Results: The outcome of this thesis is the creation of a complete corporate identity of a new club, including graphic designs of various chapters referring to the corporate identity, such as choosing the right name of the club together with the organization's philosophy, the creation of the logo, corporate colors, printed materials, merchandising, the interior of the club, the uniforms of the employees and the sports equipment, the design of the company's website, followed by the corporate communication and the product of the company. A next result is the formulation of the social contract of the organization. Key words: company identity, epee fencing, design...

Thesis name Strategic Development Plan of the SK Joudrs Prague Thesis objective The aim of this diploma thesis is to draw up a strategic plan for the development of Joudrs Prague softball team for the period form 1st October 2015 to 30th September 2018. Methods of work A qualitative interview with the club President, a qualitative interview with the sports manager of the club, an analysis of texts and documents, the SWOT analysis, monitoring, descriptive case study Results An analytic part of the diploma thesis was built on the descriptive case study as well as on monitoring which provided an insight into the internal environment of the club and revealed the opinions of SK Joudrs Prague club members. The included SWOT analysis was developed on the basis of interviews and the dependence among the most important points was summarised in the table. The choice of the strategy resulted from the SWOT analysis. The financial analysis of the club was set up with regard to the interview with the club President and relevant documents. Key words Strategic planning, strategic plan, sports club, SK Joudrs Prague, softball

Title: Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions Goals: The main goal of this thesis is to come up with the suggestions of how to improve marketing communication of the sports organization named FK Mladá Boleslav a.s. Methods: informal semistructured conversation unstandardized observation, analysis of the documents gained, SWOT analysis Results: The results of the thesis are the suggestions of how to improve the sports organization named FK Mladá Boleslav a.s. in the section of marketing communication with football fans. Keywords: sports organization, football club, communication mix, marketing of the football club

The main goal of the Master's Thesis is to describe and to analyse methods of pricing and other instruments of price policies used for sport events and sport facilities. The second goal is to analyse the effect of price policies on the attendance demand at sport events and sport facilities. The practical part of the Master's Thesis focuses on the comparison of price policies of the czech professional football clubs in the First Division. Price policy of the one First Division and of the one Second Division club in the Czech Republic was described more closer. These clubs were AC Sparta Prague and FK Viktoria Žižkov.

The thesis discusses the importance of loyal customers, and loyalty system as a tool for building loyalty. It defines loyalty and customer satisfaction, it deals with the issue of customer retention. It describes the history and types of loyalty programs, important factors for deciding on their implementation and problems associated with them. The practical part is concerned with the clothing market, Orsay company and its Orsay Club loyalty systeme. The work also includes a survey of the loyalty programs on the market with clothes, with a focus on Orsay and Orsay club.

Mgr. Zuzana Horvatovičová The Italian movement Arte Povera, Czechoslovak Nová citlivost and Czech - Italian relationships around Jindřich Chalupecký and Jiří Padrta ABSTRACT The main theme of this thesis was to compare two artistic phenomena of the sixties of the 20th century: the Italian movement Arte Povera (Poor Art, 1967) and the Czechoslovak avant-garde concentrated around the group exhibition New Sensitivity (Nová citlivost, 1968). It also focused on the network of contacts and principal organizers of Italian exhibitions especially in Prague and Czechoslovak exhibitions in Italy. Long research in archives and collecting of documentary material, catalogues and reviews led to very interesting results. Arguments of the thesis are based on the comparison of the constructivist work of the New Sensitivity artists with the group of Arte Povera and with the kinetic work of Arte Programmata. Much more shared elements were found to exist between the Czechoslovak circle of the New Sensitivity and the Italian artistic tendency Arte Programmata than between the artists and art works of exhibition New Sensitivity and the group Arte Povera. Italy and Czechoslovakia maintained a different art and "parallel" culture, although they came to a rather close contact in the "revolutionary" sixties.

Thesis on the topic "Marketing Communications in sport" has the aim to design a communication campaign for selected sports club. Specifically, he was chosen sports club HANDBALL Trebon Ltd. In the second part analyzes the present status of the use of marketing communication tools club. Based on the results from the analysis was planned and economically evaluated event, which was supposed to inform the public about the activities of the club and gain new recruits. Event was designed so that it is feasible and beneficial for sports club HANDBALL Trebon Ltd.

The thesis is focused on identifying the basic assumptions for successful participation of Czech Football clubs in European competitions. One of the main motivations is the financial reward resulting from participation in European competitions. Basic assumptions are found in the team axis and their representative experience in team selection U16-U21, in the ideal age average of the basic assemblies, opponents' playability from the point of view of their nationality and an estimate of the progress of Czech teams in future years against teams by nationality. The results of the thesis clearly show that if the assumptions mentioned above are fulfilled separately the possibilities of success for the Czech teams are small. It is really important to combine these assumptions in one complex at the same time. There is not calculated with the influences we can not predict but may significantly affect the results in the competition . It is possible to estimate the success or failure of Czech teams in European team competitions from the result of this work.

This thesis examines the issues of body, embodiment and indentity in relation to the novel Fight Club by Chuck Palahniuk. The duality between speech and embodiment is explored in depth, both in the story of the novel and in the author's narrative style. Furthermore, the issue of power in relation to the society as well as towards one's own identity is discussed.