This work deals with issues of Corporate social responsibility. The theoretical part discusses the history of the concept of Corporate social responsibility, the definitions, theories and opinions on this concept. The practical part deals with implementation of the concept of CSR in the group of companies BUKÓZA HOLDING, a.s. The result is the proposal of CSR activities tailored to the concrete company.

Thesis - Marketing Communications in Pharmaceutical Industry - consists of two parts - theoretical and practical. The theoretical part presents the various attributes of marketing communication, together with the marketing mix. In detail, the work will focus on the 4P - product, price, distribution and marketing communication. Each of these attributes will be related to the specific environment of the pharmaceutical industry. In this section we outline the history of the pharmaceutical industry and learn the basic information about the State Institute for Drug Control. We describe the mission and activities of these organizations - Czech Association of Pharmaceutical Companies, Association of the Innovative Pharmaceutical Industry. The practical part focuses on the relationship between the pharmaceutical industries and medical experts. The aim is to determine compliance with codes of ethics of pharmaceutical companies, including ethical aspects of advertising / promotion in the Czech Republic.

International studies concerning the implementation of ethical and anti-corruption agenda suggest, that defence companies from Czech Republic do not live up to same standards as a global ones. Goal of the thesis is to verify, whether This hypothesis is true for other Czech Defence companies too. The theoretical part summarises the modern historical period of the evolution of the defence industry in the Czech Republic and analyse main anti-corruption institutions and legal documents. The last two chapters carry out analysis of a state of anti-corruption agenda implemented in a group of Czech defence companies and a practical examples of its importance in a four case studies about main corruption cases in the Czech Republic. The result shows, that Czech companies are at the same level as a global average, but there are serious deficiencies in mechanisms concerning anti-corruption measures.

The thesis deals with an ethical behavior of professional accountants and their respective codes of ethics. The first part focuses on ethics in a broader sense, influences that could explain unethical behavior, and the core philosophies of ethics. The Importance of the Codes of Ethics is the introduction to presenting several important regulatory bodies for professional accountants - the authors of the codes of ethics. The next part of the thesis analyzes two of the most important codes - the Code of Ethics for Professional Accountants by International Federation of Accountants and the Code of Professional Conduct by American Institute of Certified Public Accountants. The goal of this thesis is their comparison, while highlighting some of the differences.

This Master's work is focused on financial consultancy. The work is split into two parts, theory and practice. In the theoretical part the concepts of financial market, entity on the financial market, financial consultancy, mediation activity, insurance, code of ethics and the ten consumer points are defined. The practical part of the thesis is based on research conducted using a questionnaire survey. In the practical part research questions and hypotheses are first formulated. The paper further describes the research methodology and research results evaluated on the basis of respondents' answers. The aim of the research is to confirm or refute the hypotheses. The conclusion summarizes the results of the research.

In the Czech Republic, advertisement is regulated by legislation and by the Czech Advertising Standards Council, which supplements the legislative requirements for advertising with an ethical dimension and establishes respective ethical rules through the Code of Advertising Practice. It cannot legally enforce compliance with the Code and therefore promotes self-regulation in this matter. The aim of this work is to analyze problematic advertising campaigns in the Czech Republic and to explain how the regulation of advertising is applied in practice. We present an analysis of campaigns which largely exceeded the limits set by the Code. The work should contribute to the understanding of why these infringements occur and how they could be prevented.

The aim of this thesis is to analyze the importance of ethics in advertising in contemporary society, on the basis of this information suggest approaches to improve observance of ethical principles in advertising and eliminate the spread of unethical advertisements and simultaneously outline arrangements in the case of potential and already existing conflicts of ethics and advertising. The thesis is divided into two major parts. The theoretical part provides key information concerning the subject ethics in advertising and advertising regulation. The practical part consists of examples of unethical advertising, evaluation of the questionnaire survey and it is supplemented with results of a survey MML -- TGI. The conclusion of the thesis presents a summary and evaluation of the finding results and provides marketing recommendations.

The first part of the thesis is focused on professional etiquette in a diplomatic environment, i.e. diplomatic protocol. The second part describes rules of the professional etiquette in an international consulting company.

The thesis deals with external and internal audit and is mainly focused on the benefits of both audits. The historical evolution, the definition and nature of external and internal audit are gradually introduced in the theoretical part. There are also featured the Czech and international legal regulations of both audits. The relationship between external audit and accounting is described, and then in the case of internal audit, it is the relationship between internal audit and internal control. One entire chapter is devoted to the comparison and partnership of the external and internal audit. In the practical part three companies, which are obliged to do external audit and which have also created an internal audit department, are presented. The attention is paid to the information about both audits that are published in the company annual reports. The benefits of external and internal audit are described from the perspective of the company and the users of audit results.

Diploma thesis "Self-regulation Motives of Czech Journalists along with Routine Professional Decision" deals with regulators which show up in daily pofessional work of journalists at present, i.e. in period when this diploma thesis was written. Motives and influences of each regulator are examined in sample of three nationwide publishers - Mlada fronta Dnes, Pravo and Lidove noviny. Sixteen journalists participated in this survey, which was made in period from March, 16th 2008 to May, 5th 2008. This work is focused on Codes of Conduct (Codes of Ethics) of the surveyed publishers and explores their effects on professional manners of each editor. Furthermore, this diploma thesis is also about journalists personal professional limits which work as personal self-regulators. It investigates what is excusable for editors and what is not, within the survey. This diploma thesis answers on question which regulators influence editors and how editors react. In conclusion this work also deals with self-regulation aspects, if they are considered important by editors or not. This diploma thesis compares results among the above mentioned surveyed publishers as well as within the hierarchy of each publisher.