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1	Grafiska designers roll i överkonsumtion – En fallstudie på hur Adbusters försöker att minska överkonsumtionen genom reklam, och hur grafiska designers kan ta lärdom av deras kritik Sava, Kristina January 2015 (has links) The aim of this study is to examine how areas such as advertising, graphic design and overconsumption are related to each other. The advertising we see today mostly expresses and glamorizes a lifestyle based on over-consuming. Consumption critical advertising about the consequences of this lifestyle is not really exposed in today's media. The consumption critical magazine Adbusters was chosen for that reason. The method used is semiotic photo analysis of two consumption critical ads from Adbusters. This method was chosen to bring insight to how Adbusters communicates and what the meaning is behind their messages.The critique that Adbusters expresses is analyzed and discussed so that other graphic designers can learn from that to make more responsible choices when designing ads.No concrete suggestion on how graphic designers can take more responsibility was concluded through this study. However, different ideas are suggested for further research.The study resulted in that the graphic designer has an important role in the process of growing the country’s economy when marketing products. By doing that, the standard of living is increased for example. Though, the line between increasing living standards, and the exaggeration of the over-consuming lifestyle in advertising, is quite thin and should be carefully taken in to consideration when working with and designing ads. Grafisk design Reklam Överkonsumtion Konsumtionskritik Adbusters Arts Konst
2	Grafiska designers roll i överkonsumtion – En fallstudie på hur Adbusters försöker att minska överkonsumtionen genom reklam, och hur grafiska designers kan ta lärdom av deras kritik Sava, Kristina January 2015 (has links) The aim of this study is to examine how areas such as advertising, graphic design and overconsumption are related to each other. The advertising we see today mostly expresses and glamorizes a lifestyle based on over-consuming. Consumption critical advertising about the consequences of this lifestyle is not really exposed in today's media. The consumption critical magazine Adbusters was chosen for that reason. The method used is semiotic photo analysis of two consumption critical ads from Adbusters. This method was chosen to bring insight to how Adbusters communicates and what the meaning is behind their messages.The critique that Adbusters expresses is analyzed and discussed so that other graphic designers can learn from that to make more responsible choices when designing ads.No concrete suggestion on how graphic designers can take more responsibility was concluded through this study. However, different ideas are suggested for further research.The study resulted in that the graphic designer has an important role in the process of growing the country’s economy when marketing products. By doing that, the standard of living is increased for example. Though, the line between increasing living standards, and the exaggeration of the over-consuming lifestyle in advertising, is quite thin and should be carefully taken in to consideration when working with and designing ads. Grafisk design Adbusters Graphic design Konsumtion Konsumtionskritik Reklam Humanities and the Arts Humaniora och konst
3	Skyltdockor : konsumtionskritik, alienation och reifiering i Karin Boyes debutroman Astarte. Mannström, Måns January 2021 (has links) Den här studien undersöker konsumtionskritiken i Karin Boyes debutroman Astarte från 1931. Romanen gestaltar det framväxande konsumtionssamhället i Stockholm i början av 1900-talet. Genom olika tidsmarkörer som film från Hollywood och jazz kontextualiseras berättelsen i sin tid. Under 30-talet debatterade Berthold Brecht och Georg Lukács modernismens roll i den marxistiska litteraturen. Studien om Astarte tar avstamp i den debatten och visar hur Astarte blir konsumtionskritisk utifrån Brechts begrepp alienations-effekten. Romanen är modernistisk till sin form; genom olika berättartekniska grepp bryter Boye upp identifikationen med romankaraktärerna vilket skapar ett avstånd till texten. Titeln är namnet på en antik gudinna som förekommer som skyltdocka i romanen. Skyltdockan påverkar karaktärerna genom ett spel av blickar. Gudinnans roll som skyltdocka analyseras utifrån konsumtionskritiska perspektiv, vilket synliggör hur varuhusen exploaterar religiösa myter. Karaktärerna påverkas av olika komersiella intressen vilket reifierar dem till ting. Den moderna staden porträtteras emellertid som en plats för ytlig narcisism där människor strömlinjeformas till tomma skyltdockor. Genom att visa på konsumtionskritiska drag i Astarte synliggörs Boyes roll i den svenska modernismen. Studien visar även hur äldre marxistisk teori kan tillämpas för ny förståelse idag. Karin Boye konsumtionskritik Astarte Brecht Lukács Adorno reifiering alienation modernism modernitet marxism skyltdockor jazz Svedjedal Domellöf Björk Frazer Haux Edlund. General Literature Studies Litteraturvetenskap

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