In the nowadays hard competitive markets it is inevitable for company to have an accurate and well elaborate marketing management. Its achievment does not depend merely on perfect product but the best controlled marketing strategy, realization and supervision are essential as well. So that these are three parts of a marketing management which are linked tightly to each other. Outcome of that whole process is a marketing plan which helps to achieve the demanded goals.

The diploma thesis is focused on controlling in British American Tobacco (Czech Republic), s.r.o., which is subsidiary company of British American Tobacco p.l.c.. The thesis gives a definition of controlling, its objectives, functions and organization, the profile of a controller and the division of labour between the controller and the manager. The thesis is focused on controlling activities conducted in British American Tobacco (Czech Republic), s.r.o., namely on planning, control and reporting.

The main objective of my thesis is to elaborate fundamental theoretic data related to marketing management. Later on, these elaborated theoretical principles will be applied to a particular enterprise and then an analysis of marketing management will be carried out. Subsequently, the management of the chosen firm will be evaluated and proposals for certain measures, which should lead to the improvement of the situation of the firm, will also be submitted.

The diploma thesis focuses on the problems of operational controllership and the instruments used for their solution. In connection with these issues the thesis also defines the role of the controller, in particular his authorities and responsibilities. The theoretical part of the work looks at the academic conception of controlleship. The practical part describes the main functions, duties, activities and the system of cooperation in between controllership and other departments in particular company. The main aim of the diploma thesis is to compare two main streams of the controllership historial evolution - german stream is pictured in the theoretical part and english stream is pictured in the practical part. All the information used in the thesis were taken from listed literature and also obtained by means of analysis of the company's internal data.

This diploma thesis summarizes the development of protection of competition in the Czech Republic in the comparison with EU Competition Law. I focused on undertaking concentrations, one of the three fundamental pillars of a competition protection. The description of last tendencies in the EU law explains its current values that are typical for Czech law system nowadays. First two chapters include analysis of harmonization of Czech and European competition law in the area of control of concentrations between undertakings. I tried to find solution of problems joined with the harmonization based on the opinions of Czech law specialist in the next chapter. The closing part of the thesis focuses on the last novelization in September 2009. There are also critique and recommendation included in the last chapter.

In connection with efforts to improve the way of managing business, the controlling system is being introduced more often than ever before as an inseparable part of modern business management concepts. The aim of this work is to implement a controlling system to the company and illustrate possible ways for using controlling tools in practice. The theoretical part is devoted to the importance and functions of controlling system in the company. The reader gets familiar with analytical tools used for strategic and operational levels of management, planning and control. The theoretical knowledge is applied to a particular company in the second part of this diploma paper and deals with the concept of the controlling system introduction based on its needs.

The thesis is focused on external and internal audit. It describes the principles, the common features and major differences. It also demonstrates their implementation in practice.

Diploma thesis is about modern approach to internal audit. This work covers theoretical knowledge and methodology of internal audit and includes a concept internal audit 2.0 by Ernst & Young. Practical part of this thesis includes application of internal audit on a small enterprise including a 2.0 approach. Goal of this thesis is implementation of methodology from internal audit including 2.0 by EY , and conclusions of internal audit in praxis.

Nowadays, the focus of IT security is increasingly concerned with the safety of the identities of employees and users of information systems. This phenomenon is even more compounded by the rapidly growing number of cloud services. This thesis briefly explains the basic concepts of access control and identity management. The thesis also contains identification of requirements and implications of risks on identity and access management system. The main objective is the general design of controls for identity and access management system, which has been designed to match legislative requirements, regulations, standards or frameworks commonly used in enterprise IT practice. For describing of the controls, mainly Cobit framework and IT Assurance Guide were used. The thesis also contains a suggestion how to adjust proposed controls in a cloud environment.

The aim of this thesis is to analyse a business model that is defined in two ways: company client and company company. The main point is ensuring of vehicle and emission testing of cars. In the first case, car owners are the clients, and in the second case, car repair shops are the clients. The theoretical part includes definitions of terms and descriptions of individual analyses and serves as a basis for the practical part where we can find internal and external analyses as well as descriptions of both forms of the business model. The outcomes of the analyses are then used to create a SWOT matrix. The conclusion of the thesis contains an evaluation of the data and results of all analyses, which can present a useful tool when deciding about any further development of the business idea.