This diploma thesis deals with the development of computational and algorithmic thinking in a non-formal education setting, specifically in the conditions of a summer camp activity, which is one of the forms of non-formal education. The thesis verifies by the pedagogical experiment whether it is possible to develop the computational thinking of camp participants, when unplugged activities are included in the programme content. The theoretical part defines the concepts of computational and algorithmic thinking. It also includes property of unplugged methodology. The practical part evaluates the pedagogical field experiment for which 3 sets of unplugged activities and 2 sets of test tools were created. The experiment took place during two summer camp for children from 9 to 18 years old, who were divided into two age groups for testing purposes. In pursuance of the experiment it was found out that the conditions of summer camp activity allow the inclusion of unplugged activities, which represent a method enabling the development of the computational thinking of the camp participants. Though it emerged that these activities have a bearing only on the participants who are more active during these activities and who are more interested in them. KEYWORDS unplugged activities, computational thinking,...

The diploma thesis concerning "Experience leisure educators at convalescent events with children with ADHD syndrome" is of a theoretical and empirical character. The theoretical part deals with convalescent actions, i.e. legislation, organization and skills and competencies of recreational activities staff. There are also described ADHD syndrome, its symptoms in children and discussed the educational approaches suitable to work with children with ADHD syndrome during convalescent events. The aim of the empirical part is to describe the experience of free time educators with the integration of child with ADHD syndrome who is participating in convalescent event. Empirical part is divided into two parts. The first part consists of preliminary research implemented by questionnaire. The results of the survey are followed by the second part, which is based on structured interviews with selected educators of free time activities. Interview questions are focused on the current practice of leisure educators, the conditions of ADHD syndrome children's integration to recreational activities, educational approaches and benefits of this integration.

Tittle: Freestyle BMX and Summer Olympic Games Objectives: The main aim of this thesis is the analysis process of Freestyle BMX acceptance to the Tokyo 2020 Summer Olympics with evalution. In addition, this thesis defines the historical movement of the Freestyle BMX candacy and evaluate the conditions (criteria) setted by the International Olympic Committee for the adoption of new sports into the Olympic Games program. Methods: This thesis is a theoretical work that has a descriptive and analytical character so the main method is an analysis and study of documents, literature and web sources. The information was analyzed and comprehensively processed. Results: Results indicate that Freestyle BMX didn't satisfy all the criteria for acceptance of a new sport into the Olympic Games program. Freestyle BMX should not be accepted according to the criteria set into the Olympic Games program. Freestyle BMX was accepted on the basis of other facts according to this information. Probably this has been achieved on the basis of an evaluation of the popularity sport. Keywords: Sport, Cyclist, Cyclist discipline, Freestyle BMX, Olympics, Summer Olympic Games, Tokyo 2020

Enuresis (bed-wetting) and encopresis (fecal soiling) mean elimination disorder and the children suffering from these disorders are often isolated from their contemporaries. The summer camp for the children suffering from enuresis and encopresis held by Faculty of Health and Social Studies at University of South Bohemia in České Budějovice provides the children with i. a. the only possibility of experiencing life without worries and shame, which is the way of life that the majority of children take for granted. In the theoretical part of the dissertation work the author deals with the issue of enuresis and encopresis from various angles. The main goal of the dissertation work is to analyse and describe the impact of the rehabilitative stay at the summer camp for the children suffering from enuresis and encopresis on the disorder of the children. The research question aims to answer: ``In what way and in which fields the rehabilitative stay at the summer camp for the children suffering from enuresis and encopresis contributes to the improvement or the total reduction of the problems linked to the disorder``. The qualitative research was carried out both at the summer camp and home background in years 2006 {--} 2008. The following methods of data collection have been used: interrogation method, observation, document review and the methods within the psychological examination. The research emerged from findings that the camp for the children suffering from enuresis and encopresis improves psychosocial state of the children predominantly due to their self-confidence building, self-identity and self-evaluating. The camp helps the children with their problems in the field of setting boundaries, rules and regime, in the field of experience and hygiene. The camp is also meaningful regarding the field of children`s contacts with other affected children and adults and the field of psychic and physical resistance. Due to the above mentioned aspects the camp contributes not only to problem reduction linked to emptying disorders but also to the children{\crq}s total reduction of enuresis and encopresis. The research results demonstrate two hypotheses: The first is based on the notion that the camp contributes to the improvement of psychosocial state of the children suffering from enuresis and encopresis. The second hypothesis proves that the camp positively influences the frequency of bed-wetting and fecal soiling.

My diploma thesis is occupied with television processing and presentation of Olympic Games. Especially, I decided to analyse the summer Olympic Games in Beijing 2008 and Rio de Janeiro 2016. Both of these Olympic Games brought the new way of television broadcasting. Thanks to the exclusive ownership of broadcasting rights and technological advances, Czech Television has decided to broadcast on both television programs on a continuous basis 48 hours a day. The first part of my diploma thesis is occupied with the history of the Olympic Games, including their ancient civilization. From ancient history we move to the nineteenth century, when Pierre Coubertin came up with the idea to refresh the Olympic idea. After the introduction of Olympic history we will also focus on the relationship between media and sports and we also introduce the roots of Czech television broadcasting. In the analytical part of my diploma thesis we will describe the ways of Czech television processing during the summer Olympic Games in Beijing and Rio de Janeiro. This description will be supported by surveys with data of television ratings and differences between researched Olympic Games. This thesis will show how television broadcasting is developing in the Czech Republic, especially during the Olympic Games, which is one of...

The Master Thesis deals with the communication strategy of the Czech Olympic House in Rio de Janeiro during the XXXI. summer olympic games that will take place in 2016. The succesful Czech Olympic House in London is considered to be a groundwork for this strategy. There is a need to diversify, especialy because of the different characteristics of both destinations. The aim of this thesis is to find the optimal communication instruments and their application in the way that will respect the conditions of both czech and brazilian market. The emphasis is placed on the promotion of the Czech republic as a reliable business partner and attractive tourist destination.

This degree work is devoted to the problems of recreational activities of Prague dwellers and interrelated change of the suburban landscape in the period of industrialisation. Particularly this work explores the period of 2nd half of 19th century and 1st decades of 20th century. In the theoretical part is briefly characterised the term industrialisation and relating term of the industrial revolution and further on this part is devoted to establishing and historical roots of recreational and leisure-time activities. The following chapter deals with the recreation in common in the period of industrialisation and relating particular chapter about the recreational activities of Prague dwellers in the explored periods. Theoretical part is concluded by the summary of scientifical study that explored the interwar Hradišťko summer resort. This study has served as an inspiration for the particular exploring mentioned in the empirical part of this work. This one is devoted to the conditions of the establishing and development of Prague- suburban Božkov summer resort in the interwar period. The conslusion of this work is devoted to genesis comparison of Hradišťko and Božkov summer resort.

The diploma thesis analyses the media coverage of the 1948 Summer Olympics in London and 1952 in Helsinki in selected Czechoslovakian media. The qualitative content analysis compares the transformation of Olympic coverage in London with Helsinki, especially from an ideological point of view. The thesis begins with a description of the post-war development of Czechoslovakia between 1945 and 1952, continues with media development in the same period and through the definition of theoretical concepts - communism, capitalism, ideology, ideological square and methodology - reaches the most extensive part dealing with the British and Finnish Games from the view of the Czechoslovakian press. This part of the thesis is further divided into subchapters according to the topics that were most covered by the Czechoslovakian media at the Games. This is followed by a comparison between the London and Helsinki Games, which, based on examples, describes the ideological transformation of coverage and media content of the Czechoslovakian media between 1948 and 1952.

This diploma thesis named "The media image of the 1956 and 1960 Summer Olympic Games in the Czechoslovak contemporary press" follows the media coverage of the XVI. Summer Olympic Games in Melbourne in 1956 and the XVII. Summer Olympics in Rome in 1960, in selected Czechoslovak periodicals. To establish a media image, the diploma thesis utilises a qualitative content analysis, comparing the transformation of Olympic news reporting in Melbourne and Rome. It focuses on media content and its permeation through the communist ideology. The thesis is divided into a theoretical and methodological part. The theoretical part begins with the historical development of Czechoslovakia after 1948, when the Communists seized power, and then characterizes the "melting period". The thesis also inquires into the development of media in Czechoslovakia in the 1950s with an emphasis on media legislation, including the introduction of selected periodicals: Rudé Právo (Red Law), Svobodné slovo (Free Word) and Československý sport (Czechoslovak Sport). The methodological part maps how the Czechoslovak press informed its readers about the Olympic events in Melbourne and in Rome. Both Olympic Games are divided into subchapters according to the topics that most resonated in sports news reporting. The conclusion of the thesis...

Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.