The main objectives this thesis was primarily assessment of the services level, which are provided by Travel agency Topinka in their own recreation centers by analysis and comparison these centers by predetermined criteria. The others objectives were to determine requirements and needs of customers using a questionnaire investigation and the current trends. On basis of these analyzes propose steps, which will lead to improve position of this company on the tourism market. These proposes are facultative program and two packages of services (combination of transport, accomodation, catering and additional services). The others are modernization recreation centers as innovation sports facilities and reconstruction and modernization areas too.

The work is divided into two parts - teoretical and practical part. Teoretical one defines and describes terms creativity, children at the age of 7-15 years, motivation, game, experiences education and specifics of the summer camp. This part makes the scient base for the practical part. Second part of work - practical one - is the project presents the game for whole summer camp. The story is based on the novel by Garth Nix The Seventh Tower. With the experiences education creates the complex of activities which is interconnected.

This thesis deals with Ferdinand Schlögel-Merzin's (1899-1983) early works related to the 1913 Scout summer camp led by Josef Hendrych. It was set up at the Bohemian Paradise near the site of Kumburk castle ruins. In addition to the analysis of Schlögel-Merzin's diary and memoirs, the thesis also aims to provide information on the origination of Czech Scouting with respect to Schlögel-Merzin and his influence. The thesis also contains the inventory of Schlögel-Merzin's personal fonds, stored in the Literary archive of the Museum of Czech Literature. The collection includes material from the entire Schlögel-Merzin's creative period, mainly unpublished manuscripts - poems, poetry collections, prose, plays or travelogue lectures - and archive documents connected to his writing or travels to foreign countries in the 1920s and 1930s.

The thesis deals with the environmental assessment of buildings, concrete objects Letní lázně at Karlova Studánka. The first part describes the issue and legislation. There is also described a method of experimental measurement and methods of moisture measurement. The second part deals with the analysis of the specified object, description of selected renewable sources and description of possible modifications of the object. The third part is devoted to modeling and simulation of the specified object in DesignBuilder. Using the model were created various simulations with various modifications in order to reduce energy intensity of the object. Results were then evaluated and compared.

The subject of my diploma thesis is a project of a new mixed-use building in Košetice. This building connects more functions. It is going to be partly office, partly educational center with accommodation and one part will be used as a flat for building keeper. The building is L-shaped. Parking will be realized in front of the building near an access road. Behind the main part of the house, there is designed outdoor theater. The building has two aboveground floors. The enterence part is single-storey with vegetation roof. There is designed a saddle roof - wooden truss. The vertical peripheral structures are provided with an insulation system from mineral wool with ventilated space, the load-bearing structure is made of clay. The horizontal bearing structures are designed as monolithic reinforced concrete slabs. The project is created in a simple way to harmonize with the surrounding countryside.

The aim of the work was the usage of the Building Information Modelling system to ensure the complete building-up, including the working part of the line constructions. In the first part of my thesis I was dealing with the costs of the total life of the line construction, the line construction life-cycle, with the difference between the Building Information Modelling model and traditional projecting, with the participators participants of the Building Information Modelling model and which levels in the Building Information Modelling exist. In the practical part I was dealing with two levels of the Building Information Modelling designing, in which I set the total price of the building researched and then I was comparing them. In the final chapter of the thesis working expenses were set which are involved in the expenses of the total life.

Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.

The diploma thesis concentrates on and deals with the attractiveness of YMCA summer camp. The aim is to find out what factors are able to influence the decisions of children and parents if they take part in this camp. The work has been bringing in the different possibilities of activities. It is expected from these activities to have the ability in infuencing the attractiveness of this characteristic the summer camp. These activities have been proved by evidence and realized on the specific cases in the practice in this diploma thesis. The answers have been looked for in the context of the basic research question and the diploma thesis has been drawing conclusions on the basic of the research result of the sample of respondents.

The thesis deals with the topic of overheating of attic rooms during the summer period. In vast majority of family houses and apartment houses with inhabited attic spaces is the roof solved as lightweight. This kind of roof assembly is not able to sufficiently resist the summer boundary conditions and leads to increased heat gains in the interior. In this work, the attention is drawn entirely to the heat penetration through the roof. Different aspects of passive cooling were applied to the roof and the impact of each change was assessed. This concerns the color of the tiles, thermal accumulation, reflective surfaces and the ventilated air layer. The temperature and velocity profiles in the ventilated cavity were monitored and an analysis of the ventilated cavity efficiency was conducted. For individual analyses was used software – based on the principles of the Finite Element Method or the dynamic simulation software. Also other methods were employed: long-term measurement of temperatures on roof models; short-term measurement of surface temperature of various kinds of roof tiles; and laboratory measurement of reflexivity. Also the effect of insect grilles on the air flow is discussed; which was tested on a ventilator track. In this publication are explained the principles of natural convection; boundary layers and the theory of the coefficient of heat transfer. This work includes a standard of the precise calculation methodology for ventilated roofs which was developed for the purpose of creating a user-friendly guide. The results of individual analyses show, a definitely positive effect of the ventilated cavity on the heat gain reduction of attic rooms. The current technical solution of a roof ridge provides the exhaust of the water vapor from a roof assembly; but for providing ventilation for reducing heat gains is insufficient. This lead to a concept of an innovative roof ridge design which enhances the air exchange between the cavity and outdoor environment.

The diploma thesis was elaborated for as part of design documentation for new multifunctional building in Litovel. The building will be used for purposes of bus and train station, another way for administration purposes. The building contains the second and a third floor with a modern look suitably fits into the surrounding countryside. The significant emphasis was on both nice appearance of the building, so the correct process engineering and dispositional solution. The building is designed so that in terms of design and implementation easily accomplishable. Furthermore, to meet all the requirements for building physics and fire safety. During seminar work was solved problems of summer overheating of the room situated on the south side of the building. For the preparation of project documentation for construction was used CAD software and specialized software for structural calculations of statics and construction.