Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-08-08T19:07:29Z No. of bitstreams: 1 ppgcom - dorama de miranda carvalho.pdf: 34743082 bytes, checksum: c652cc08cbb08eb0bb78c4dc4da01705 (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-08-08T19:08:58Z (GMT) No. of bitstreams: 1 ppgcom - dorama de miranda carvalho.pdf: 34743082 bytes, checksum: c652cc08cbb08eb0bb78c4dc4da01705 (MD5) / Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2018-08-16T16:05:08Z (GMT) No. of bitstreams: 1 ppgcom - dorama de miranda carvalho.pdf: 34743082 bytes, checksum: c652cc08cbb08eb0bb78c4dc4da01705 (MD5) / Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2018-08-16T16:05:08Z (GMT) No. of bitstreams: 1 ppgcom - dorama de miranda carvalho.pdf: 34743082 bytes, checksum: c652cc08cbb08eb0bb78c4dc4da01705 (MD5) / Made available in DSpace on 2018-08-16T16:06:07Z (GMT). No. of bitstreams: 1 ppgcom - dorama de miranda carvalho.pdf: 34743082 bytes, checksum: c652cc08cbb08eb0bb78c4dc4da01705 (MD5) Previous issue date: 2018-03-28 / The purpose of this study is to present the formation of a reader-protagonist in the current Brazilian literary scene, based on the analysis of the discourses generated in blogs about literature and the intersection with other social networks, especially YouTube. The goal is to show that there are new ways of accessing reading and that bloggers and youtubers are representatives of various literary consumption practices. The course of research and the discursive analysis of 12 blogs indicated the emergence of subjects that are transforming the dynamics of the book sector, with reviews and commentaries in social networks, both on book launches and on classical works. The printed book is highlighted even in a scenario of sales retraction and allows the emergence of new actors in literary criticism. The work resulted in some points that deserve to be highlighted: the current reading scenario in Brazil; the reader in a universe of media consumption of literature; convergence of media platforms as a generator of new identity formations; the discourses aimed at specific audiences and, as a consequence, the rise of authors, genres and literary styles. / A proposta deste estudo é apresentar como ocorre a formação de um leitor-protagonista na atual cena literária brasileira, a partir da análise dos discursos gerados em blogs sobre literatura e o entrecruzamento com outras redes sociais, em especial, o YouTube. O objetivo é mostrar que há novos modos de acesso à leitura e que blogueiros e youtubers são representantes de variadas práticas de consumo literário. O percurso de pesquisa e as análises discursivas de 12 blogs indicaram a emergência de sujeitos que estão transformando a dinâmica do setor livreiro, com a realização de resenhas e comentários em redes sociais tanto sobre lançamentos de livros quanto de obras clássicas. O livro impresso ganha destaque mesmo em um cenário de retração das vendas de exemplares e permite o surgimento de novos atores no que se refere à crítica literária. O trabalho resultou em alguns pontos que merecem destaque: o cenário atual de leitura no Brasil; o leitor em um universo de consumo midiático de literatura; convergência das plataformas midiáticas como fator gerador de novas formações identitárias; os discursos voltados para públicos específicos e, como consequência, a ascensão de autores, gêneros e estilos literários.

Uppsatsens syfte är att undersöka kommentarsfälten på svenska litteraturbloggar, och diskursanalys används för att avgöra hur diskursen ser ut. Diskussionen i kommentarsfälten ställs i relation till forskning om traditionella läsgrupper, för att se om och hur fenomenen kompletterar varandra. Uppsatsens frågeställning är ”Hur diskuteras och tolkas litteratur i bloggkommentarer?”.Uppsatsens resultat visar att en tiondel av de 165 kommentarer som studerats innehåller tolkning. Detta innebär att de läsare som söker sig till de studerade litteraturbloggarnas kommentarsfält inte huvudsakligen gör det för att tolka litteratur. Diskursen präglas av utvärdering av böcker och läs-ning. Kommentatörerna har ett behov av att uttrycka sina känslor om litteraturen de läser snarare än att söka efter verkens betydelse eller författarens intention.Det finns en livlig interaktion mellan olika kommentatörer, vilket gör att relationer skapas mellan kommentatörer och även mellan olika litteraturbloggar. Traditionella läsgrupper består ofta av en bestämd grupp som träffas vid bestämda tider, medan vissa av kommentatörerna i undersökningen endast deltagit med en enda kommentar. Det finns samtidigt kommentatörer som återkommer i flera kommentarstrådar. Kommentarsfälten kan knappas anses vara en ersättning till den traditio-nella läsgruppen, men dock ett komplement för läsare som vill diskutera sin upplevelse och söker ett socialt utbyte i flera gemenskaper. / The aim of the essay has been to examine commentaries on Swedish literature blogs. Discourse analysis has been used to determine the nature of the discourse. The discourse has been compared to research on traditional reading groups, in order to determine if and how the phenomena sup-plement one another. The question of the essay is: “How is literature discussed and interpreted in blog commentaries?”The results show that one tenth of the 165 commentaries that have been studied contain interpre-tation. This means that the readers who visit the blogs do not mainly do this to interpret literature. The discourse is characterized by evaluation of books and reading. The commentators have a need to express their feelings about the literature they are reading rather than search for the meaning of the work, or the intention of the author.Among commentators, the interaction is active. As a result, relationships are created amongst commentators and different literature blogs. Traditional reading groups often consist of a set mem-bership that meet on fixed times, while some of the commentators in the study have participated only with one entry. The blog commentaries can hardly replace the traditional reading group, but it can however be a complement for the reader who wants to discuss his or her experience and search for a social community in which to do so.