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In Sweden sports journalism has been critisised among many for lacking professionalism and sports journalists have been accused of being both restricted and biased. Especially in local sports journalism the issue is said to be evenmore prominent.Through a qualitative discourse analysis the main purpose of this essay is to study the standard of objectivity in swedish local sports journalism.Thirty two randomly selected articles written in ten local newspapers after ten games in swedish footballs top divison Allsvenskan were read and analyzed during the study. In relation to the profesional ideals of journalism some major themes of shortcomings were discovered and categorized. The most significant was the lack of hearing both sides. The reporting was very one-sided in a way that most of the time favored the local team. From an objective view questionable reporting was also found when it came to the inclusion and exclusion of certain in-game situations but also in what surrounding circumstances the journalists chose to aim their focus on. Uncertaincies were likewise exposed in the amount of personal opinions being shown by the author.

Historically, sport has been a male phenomenon and this has also left an impression onsports coverage from the media. There has always been an imbalance in reportingbetween the sexes, but in recent years it has been possible to see an improvement froman equality perspective. The purpose of this essay is to find out how the local sportsnewsrooms work for equal sports coverage, and what obstacles and difficulties there areto get the reporting completely equal. To answer the study's questions, a structuredinterview is conducted with three sports managers and five sports journalists from fourdifferent local newsrooms in Sweden, to get their views on the job towards equal sportscoverage.The essay uses four different theories that are used as a basis and help when theinterview answers are analyzed in the results and the discussion. The theories used arethe agenda theory, framing theory, the gender theory and the gatekeeping theory. Theprevious research shows varying results on equal sports coverage. Several studies haveconcluded that there are more female sports journalists who are making an effort formore equal coverage, while other studies believe that interest in women's sports hasincreased after newspapers made a stronger investment in women's sports.The essay uses a qualitative interview study and a thematic analysis to be able tointerpret the experiences and perceptions of the interviewees. The method is best suitedwhen it comes to studying people's behavior and values in society, which fits well withthe essay's purpose.The results show that the local sports editors work daily for equal sports coverage, butthat it is not as simple as one might think. There are a number of factors that emerged inthe results that make it more difficult to achieve completely equal coverage. The numberof elite teams each catchment area has, the inroads of commercialization and theeconomy of the newspaper, as well as old norms and how it has looked throughouthistory are the factors that all interviewees highlight as playing a big role in why thereporting is still not equal between the sexes. This essay shows that the problem stillexists but that it has gotten better, and that hard work is being done to get as equal areporting as possible.

This study aims to gain greater knowledge about the use of framing in local sports journalism. We did this by doing a qualitative content analysis of the local Swedish newspaper Barometern/OT and it’s coverage of the largest local football team, Kalmar FF. We randomly selected six of the team’s games during 2014 and analysed all the texts that had to do with the games, except for shorter texts and texts that are supposed to be based on personal opinions, such as chronicles. The results show that Barometern/OT have a tendency of defending individual players and giving them positive criticism, while they much more often give negative criticism to the team as a whole. Also, we found signs that Barometern/OT contributed to creating a local imagined community by having a incomplete use of names at a few times, amongst other factors. Because of these observations we noticed that the editorial staff both contributed to creating a local imagined community and that they were a part of it themselves.